Strategic Meetings Management (SMM) programs allow corporations to increase visibility into meetings activity and risk across the entire organization. One of the main components to the success of your SMM program is the usage and adoption of technology solutions. The resources on this page were written to provide information on the value of implementing an SMM program and to help you get started. Have more questions about Strategic Meetings Management or meetings technology? Contact us today to get in touch with one of our experts.
Featured Strategic Meetings Management White Papers
The Convergence of Meetings, Travel, and Expense Management
Meetings, travel, and expense processes have historically been managed by separate teams in separate technology systems with no connection between the data....
The Aberdeen Group's Strategic Meetings Management Report
In this 2012 report, the Aberdeen Group collected data from over 160 enterprises to analyze the effectiveness and overall state of their meetings management programs...
Sourcing Tips Videocast
During the Corporate Meetings Summit, Cvent gathered senior leadership from top hotel chains to share their insight on how your next RFP can earn that coveted “top of the stack” consideration.
Strategic Meetings Management Information
What is Strategic Meetings Management?
As defined by GBTA's Groups and Meetings Committee, SMM is the enterprise-wide management of all meeting-related functions with the goal of achieving business objectives such as savings, risk mitigation and improved service. But what does this mean for your organization, and how can you go about putting a Strategic Meetings Management Program... Learn More
Learn how to leverage Cvent's Supplier Network eRFP tool to manage the strategic sourcing process for events and meetings across your organization. The Supplier Network consolidates all meeting and event sourcing data into one platform and tracks the usage of preferred suppliers. With a customizable and easy-to-use interface that will save time spent booking meeting space across your organization... Learn More
Meetings Management FAQ
Have questions about meetings management? Find answers to frequently asked questions about SMMPs. Read More
SMM Matters Series
Technology enables SMM programs and provides meeting, travel and procurement departments with the tools necessary to achieve goals of risk mitigation, cost savings, enterprise wide visibility, and business process automation. In order to achieve these goals, you need an intuitive solution that will be adopted across all divisions.
Cvent simplifies major meeting processes, including meeting planning, budgeting, sourcing, and attendee management, and captures the data necessary for detailed analytics on meeting activities and spend across the enterprise. Learn more about Cvent's approach to meetings management in our "SMM Matters" series.
Strategic Meetings Management Video Resources
Cvent and ACTE SMM Research Study Findings
Cvent and ACTE conducted a research study on the drivers behind Strategic Meetings Management within corporations today. This webinar discusses the finding of that survey and offers advice on how to take SMM to the next level within your organization.
Featured Webinar: Buying Meetings - Working with Procurement
Seamless collaboration among meeting and procurement professionals is key to a successful meetings program. This webinar addresses common challenges, questions, requirements and best practices on how to bridge the divide between meetings and procurement.
Emerging Strategies for the Next Generation of Meetings and Events
Aberdeen analyst Chris Dwyer discusses findings from his research of more than 160 diverse enterprises to identify and define performance metrics of “Best-in-Class” organizations and provide recommendations.
Featured Webinar: Successful Technology Transitions
Change can be scary, but it's also an opportunity for a new beginning. Meetings management program implementations need to take many details into account to ensure that data and processes are migrated effectively. Find out what our expert implementation team has learned through many transition projects with our clients.
Creating a Compelling Business Case for SMM
Unsure where to begin as you create a business case for strategic meetings management (SMM) in your organization? During this webinar, panelists discuss the key items you should consider, including defining a meeting, measuring the opportunity, and identifying potential ROI.
Increasing Compliance and Data Integrity with SMM
Compliance and regulatory pressures, both internally and externally, are primary drivers to implement a strategic meetings management (SMM) program. This webinar explores the types of data needed and ways to collect and report on that data to ensure compliance and meet the needs of your stakeholders.
Turning Successful Travel Policies into Winning Meetings Policies
Whether you have an existing strategic meetings management program, or are thinking of starting one, a comprehensive meeting policy is a fundamental requirement. During this webinar, successful travel and meeting managers discuss how they've developed successful policies at their organizations in order to achieve their SMM goals.
Meetings Management Blog
Strategic Meetings Blog
Learn tips to help improve your meetings management program and policies, get the latest news about Cvent and our solutions, and find out what's new in the field of meetings management. View Our Blog