Strategic Meetings Management (SMM) programs allow corporations to increase visibility into meetings activity and risk across the entire organization. One of the main components to the success of your SMM program is the usage and adoption of technology solutions. The resources on this page were written to provide information on the value of implementing an SMM program and to help you get started. Have more questions about Strategic Meetings Management or meetings technology? Contact us today to get in touch with one of our experts.
Featured Strategic Meetings Management White Papers
SMM Starter Kit
The SMM Starter Kit provides you with the documentation, key data points, and supporting material to gain executive buy-in for a Strategic Meetings Management Program (SMMP) and move towards implementation...
Cross-Departmental Collaboration: When Event Planning Meetings Marketing
79% of research respondents say that collaborating with marketing is valuable/very valuable, but less than half of respondents collaborate always/often...
Meetings Management for the Life Sciences
Cvent and the BCD Meetings & Events Life Sciences Center of Excellence have partnered together to create a three-part whitepaper series outlining the pivotal role Strategic Meetings Management plays in the Life Sciences industry...
The Drivers of Meetings Management: Past, Present, and Future
Explore key insights on the current and future trends in meetings management technology. Learn how leading organizations are navigating challenges and successfully measuring...
The 2014 Aberdeen Group's Strategic Meetings Management Report
Nearly 80% of organizations view Strategic Meetings Management (SMM) as a moderate-to-high priority function. Learn this year's best-in-class approaches to successful meetings programs...
Small Meetings Management: 5 Essential Tools of the Trade
While large conferences with hundreds of guests get the most attention, it's the smaller-scale, intimate gatherings that are fueling the uptick in meetings volume and helping businesses maintain...
The Convergence of Meetings, Travel, and Expense Management
Meetings, travel, and expense processes have historically been managed by separate teams in separate technology systems with no connection between the data...
ACTE Report: 2014 SMM Perspective
A summary of the key data to give you a better understanding of how your organization compares to others.
Five Myths of Strategic Meetings Management
Because SMM is constantly evolving, myths regarding its exact purpose, components, and capabilities continue to...
Strategic Meetings Management Information
What is Strategic Meetings Management?
As defined by GBTA's Groups and Meetings Committee, SMM is the enterprise-wide management of all meeting-related functions with the goal of achieving business objectives such as savings, risk mitigation and improved service. But what does this mean for your organization, and how can you go about putting a Strategic Meetings Management Program... Learn More
Learn how to leverage Cvent's Supplier Network eRFP tool to manage the strategic sourcing process for events and meetings across your organization. The Supplier Network consolidates all meeting and event sourcing data into one platform and tracks the usage of preferred suppliers. With a customizable and easy-to-use interface that will save time spent booking meeting space across your organization... Learn More
Meetings Management FAQ
Have questions about meetings management? Find answers to frequently asked questions about SMMPs. Read More
SMM Matters Series
Technology enables SMM programs and provides meeting, travel and procurement departments with the tools necessary to achieve goals of risk mitigation, cost savings, enterprise wide visibility, and business process automation. In order to achieve these goals, you need an intuitive solution that will be adopted across all divisions.
Cvent simplifies major meeting processes, including meeting planning, budgeting, sourcing, and attendee management, and captures the data necessary for detailed analytics on meeting activities and spend across the enterprise. Learn more about Cvent's approach to meetings management in our "SMM Matters" series.
Strategic Meetings Management Video Resources
Global Medical Meetings Summit
Medical meeting planners face a unique set of challenges in the planning, execution, and reporting of meetings and events within their organizations.
Emerging Strategies for the Next Generation of Meetings and Events
Aberdeen analyst Chris Dwyer discusses findings from his research of more than 160 diverse enterprises to identify and define performance metrics of Best-in-Class organizations and provide recommendations.
Featured Webinar: Successful Technology Transitions
Change can be scary, but it's also an opportunity for a new beginning. Meetings management program implementations need to take many details into account to ensure that data and processes are migrated effectively. Find out what our expert implementation team has learned through many transition projects with our clients.
Turning Successful Travel Policies into Winning Meetings Policies
Whether you have an existing strategic meetings management program, or are thinking of starting one, a comprehensive meeting policy is a fundamental requirement. During this webinar, successful travel and meeting managers discuss how they've developed successful policies at their organizations in order to achieve their SMM goals.
Meetings Management Blog
Strategic Meetings Blog
Learn tips to help improve your meetings management program and policies, get the latest news about Cvent and our solutions, and find out what's new in the field of meetings management. View Our Blog