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Strategic Meetings Management Resources

Strategic Meetings Management (SMM) programs allow corporations to increase visibility into meetings activity and risk across the entire organization. One of the main components to the success of your SMM program is the usage and adoption of technology solutions. The resources on this page were written to provide information on the value of implementing an SMM program and to help you get started. Have more questions about Strategic Meetings Management or meetings technology? Contact us today to get in touch with one of our experts.

Featured Strategic Meetings Management White Papers

Strategic Meetings Management Information

What is Strategic Meetings Management?

As defined by GBTA's Groups and Meetings Committee, SMM is the enterprise-wide management of all meeting-related functions with the goal of achieving business objectives such as savings, risk mitigation and improved service. But what does this mean for your organization, and how can you go about putting a Strategic Meetings Management Program... Learn More

Enterprise Sourcing

Learn how to leverage Cvent's Supplier Network eRFP tool to manage the strategic sourcing process for events and meetings across your organization. The Supplier Network consolidates all meeting and event sourcing data into one platform and tracks the usage of preferred suppliers. With a customizable and easy-to-use interface that will save time spent booking meeting space across your organization... Learn More

Meetings Management FAQ

Have questions about meetings management? Find answers to frequently asked questions about SMMPs. Read More

SMM Matters Series

Technology enables SMM programs and provides meeting, travel and procurement departments with the tools necessary to achieve goals of risk mitigation, cost savings, enterprise wide visibility, and business process automation. In order to achieve these goals, you need an intuitive solution that will be adopted across all divisions.

Cvent simplifies major meeting processes, including meeting planning, budgeting, sourcing, and attendee management, and captures the data necessary for detailed analytics on meeting activities and spend across the enterprise. Learn more about Cvent's approach to meetings management in our "SMM Matters" series.

Strategic Meetings Management Video Resources

Global Medical Meetings Summit

Medical meeting planners face a unique set of challenges in the planning, execution, and reporting of meetings and events within their organizations.

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Emerging Strategies for the Next Generation of Meetings and Events

Aberdeen analyst Chris Dwyer discusses findings from his research of more than 160 diverse enterprises to identify and define performance metrics of “Best-in-Class” organizations and provide recommendations.

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Featured Webinar: Successful Technology Transitions

Change can be scary, but it's also an opportunity for a new beginning. Meetings management program implementations need to take many details into account to ensure that data and processes are migrated effectively. Find out what our expert implementation team has learned through many transition projects with our clients.

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Turning Successful Travel Policies into Winning Meetings Policies

Whether you have an existing strategic meetings management program, or are thinking of starting one, a comprehensive meeting policy is a fundamental requirement. During this webinar, successful travel and meeting managers discuss how they've developed successful policies at their organizations in order to achieve their SMM goals.

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Meetings Management Blog

Strategic Meetings Blog

Learn tips to help improve your meetings management program and policies, get the latest news about Cvent and our solutions, and find out what's new in the field of meetings management. View Our Blog