This Week's BLLA Commentary
When the Best of the Best Means Boutique!
Our obsession with instant gratification has given way to a new trend in journalism: the listicle. The "listicle" or list, article hybrid dominates most media sites today. They’re easily shareable, consumable, but most importantly they spark conversation. It only makes sense that the hospitality world would get in on the fun. Hotels are ranked by all sorts of metrics daily, but the most respected travel, hospitality and lifestyle publications tend to cumulate their year with their own top fill-in-the-blank lists.
Before BLLA set out to make boutique hotels mainstream, our niche was fragmented and not easily defined. Well, we still have trouble putting what we do in a box (which we see as nothing but positive) but we are now a cohesive industry and the rest of hospitality has woken up to the power of boutique. We are dedicated to propelling our sector into the future with Stay Boutique – the official list and booking engine for boutique hotels around the globe. Boutique properties now consistently rank among the best of the best hotels currently on the listicle circuit.
Here are some of our favorite, most respected lists:
Our Favorite Hotels in the World: Gold List 2018- Conde Nast Traveler
Travel and hotel aficionados alike appreciate the curated lists composed by the experts at Conde Nast Traveler. Conde Nast is one of biggest mass media brands around – they know their stuff!
The Top 100 Hotels in the World - Travel and Leisure
An audience of 4.8 million flock to the publication to discover which hotels will provide them bespoke experiences and memories that last a lifetime.
2018 Best of the Best Hotel Awards – Jet Setter
It’s clear to see the boutique trend is anything but, with highly designed, personalized touches in every property on this list of winners from Jet Setter
The world's best boutique hotels of 2017– CNN Travel
Skift Lists – Skift
Because Skift is not only the authority on business travel, but what’s an article about lists without a list of lists?!
What are you doing right this second to ensure your property makes the 2018 round ups? Keen hoteliers know that the makeup of today’s traveler has changed, the ones who differentiate are likely to see their properties climb the in rankings.
Learn more about how to differentiate with the BLLA family this June in NYC.
To Boutique!
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