Based on the answers of meeting planners/event producers and actual event attendees from around the globe, this study will show you what the attendees-of-today are expecting and what your industry peers are doing to meet those expectations.

Get exclusive access to the full report, which includes insights and benchmarks on:

  • Step-by-step analysis of the data you should be capturing in each stage of the event cycle – pre-event, on-site, and post-event.
  • How leading event organizations are tracking and connecting their attendees' online digital and physical event footprints to gain powerful planning, marketing and experiential insights.
  • The most effective ways meeting planners and event producers are using event data.
  • The power of mobile event apps to enhance the attendee experience and provide powerful data and analytics for meeting planners and event producers.
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The Power of Insights Report