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Survey of 2,200 Meeting Professionals Reveals Key Planning and Execution Metrics to Improve Event ROI
Tysons Corner, Va. – Oct 12, 2015 – Cvent, Inc. (NYSE: CVT), a leading cloud-based enterprise event management platform, today released results from a recent survey of more than 2,200 executives, planners and marketers that provides insights into how meeting professionals around the globe budget, target attendees, create content, market events, enhance onsite experience, collect feedback, and measure return on investment (ROI). The study showed an overwhelming 94 percent of c-level executive respondents believed their events were effective upon completion.
"Meetings and events are critical for organizations to engage customers and prospects, and executives have placed a significant emphasis on increasing attendance, staying on budget and delivering engaging experiences," said Chuck Ghoorah, co-founder and president of worldwide sales and marketing at Cvent. “This study is a must-read resource for meeting professionals because it will arm them with industry insights to help them make informed decisions, spend more efficiently, and prove ROI. Having this valuable information will also create opportunity for them to have a seat at the table with c-level executives as key stakeholders become more strategic in their approach to events."
Keys to Event Success
Making the Event Count
Many organizations look at their ROI to measure the success of meetings and events. Respondents also used the following metrics when measuring the ROI of an event:
With a focus on driving ROI, meeting and event planners are increasingly leveraging technologies such as e-mail marketing software to drive attendance, mobile apps and social media to better understand engagement during the event, and online survey tools to collect post-event feedback.
For more details on these and other findings from the survey, please log onto cvent.com/EventBenchmarks to download the study and see how your organization’s meetings and events compare.
Over 2,200 people were surveyed in May 2015 for the Global Event Industry Benchmarks Study. Ninety seven percent indicated that they or team members they manage are involved in planning or marketing meetings and events. Majority of those surveyed were planners (58 percent), 21 percent were marketers and 21 percent were executives. The highest percentage of respondents (25%) said their organization hosts between 6-15 events per year. Over half of the respondents directly plan conferences and trade shows; training and workshops; and internal meetings.
Cvent, Inc. (NYSE: CVT) ) is a leading cloud-based enterprise event management platform, with more than 14,000 customers worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, e-mail marketing and web surveys. Cvent provides hoteliers with an integrated platform, enabling properties to increase group business demand through targeted advertising and improve conversion through proprietary demand management and business intelligence solutions. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit cvent.com, or connect with us on Facebook, Twitter or LinkedIn.