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Strategic Meetings Management has emerged as a key business methodology since it first came into use more than ten years ago. But because SMM is constantly evolving, myths regarding its exact purpose, components and capabilities continue to circulate.

This whitepaper addresses five of the major myths surrounding Strategic Meetings Management. For example:

SMM Myth: It's too expensive.

Fact: Most organisations realise significant savings within the first 18 months after implementation, far outweighing the cost of the programme and making it expensive not to consider.

Contact us today to learn crucial tips for simplifying implementation, maximising savings and bringing the benefits of SMM to organisations of any size.

Check out other whitepapers and e-books by Cvent.