Recognising top achievers across the hospitality industry

Being at the forefront of sales and marketing requires a relentless focus on results and the ability to adapt to a changing market. The MICE Game Changer honours hospitality organisations that consistently deliver superior results across their sales and marketing programmes through the application of technology and business intelligence. These nominees execute targeted strategies with creative branding, engaging messaging, innovative channel tactics, and best-in-class sales competencies.​

Criteria: Must use CSN Advertising. May also use CSN Business Intelligence, Planner Navigator, Response Assistant, Group Pipeline Intel, Photo-Realistic 3D, Interactive Floor Plans, Smart Custom Proposals, or Hotel Website Solutions.

This award recognises an individual from a hotel, chain, venue or destination who leverages the Cvent platform to accelerate their organisation’s success. These nominees have sharpened their skills through Cvent training and certifications, engaging with peers through the Community, or participating in programmes such as Cvent CONNECT, beta testing, speaking engagements, case studies, and more. No matter how they engage, nominees in this category are unmatched in their passion for spreading the power of Cvent across their network. ​

Criteria: Must be an active Cvent user who advocates for the use of Cvent within their organisation or across their network and actively participates in at least one (1) Cvent programme, including Community, Academy, Celebrity, Cvent CONNECT, advisory meetings, beta programmes, speaking opportunities, or case studies.  

Winning Tips

Top submissions will highlight the individual’s participation in activities and connect advocacy to impact: accelerated adoption, measurable efficiency gains, improved results, and elevated personal or team performance. Standout nominations will also demonstrate leadership with smart use of the Cvent platform and AI-assisted workflows to streamline operations and elevate insights. This may include community recognition, increased visibility within your organization, or demonstrated peer impact.  

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This award celebrates hospitality professionals who power collaboration between a planner, hotel or venue, and vendor to new levels, and in doing so create an experience that exceeds all expectations. To these experts, the goal remains the same: using real-time communication to ensure that all parties have the right information, at the right time, and on the right platform. These experts leverage tools like event diagramming to design successful events, and technology to simplify room block management, enabling them to promote, upsell, and drive extended group stays directly from their bookings. Nominees in this category not only boost group business revenue but also deliver a more efficient planner experience. ​  ​

Criteria: Must use Cvent Event Diagramming or Cvent Passkey.

Winning Tips

Stand-out submissions will quantify how real-time collaboration has saved time, improved efficiency, and reduced errors and revisions. Include data-backed results such as the number of events and diagrams created to help planners envision their events. Detail how you use Cvent Event Diagramming to manage event set-up and inventory catalogues and show the power of collaboration through the number of collaborator invites sent.  

Winning entries may also show Passkey-driven gains in upsell and extended-stay revenue, the number of events and web reservations managed, hours saved, and improvements in rooming accuracy and experience metrics, such faster modifications, fewer repetitive tasks, stronger pickup, and repeat group business. Exceptional entries will also highlight how you used CventIQ to easily set up BEO or smart AI use of the Passkey Rooming List Assistant to streamline rooming list management. 

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This award recognises hotels and chains that leverage the Cvent Transient platform to accelerate their organisation’s success and create unique processes focused on operational efficiency. These nominees are using the Cvent Transient technology as the foundation for their corporate travel strategy and make the most of the product functionalities across the platform.

Criteria: Must be an active Cvent Transient RFP Publisher user.

Winning Tips

Quantify your success with metrics such as reduced response times, higher RFP win or conversion rates, improved attachment, revenue growth, and streamlined internal workflows, and highlight how you leverage multiple product functionalities together to drive operational efficiency and secure key corporate travel business. 

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This award goes to the convention and visitor bureau (CVB) or destination marketing organisation (DMO) that best uses technology to increase awareness of their destination and provide critical support to hotels and venues. They’re experts at using technology to bring new events to their corner of the world, and they excel at driving regional economic growth by connecting event professionals with the hotels and venues in their area.  

Criteria: Must use CSN Advertising, CSN Business Intelligence, and/or Cvent Destination Intel.  

Winning Tips

Top applicants will clearly show how Cvent supported their destination’s growth with metrics such as RFPs received and awarded, room nights booked, new and repeat planners sourcing, and economic impact. Exceptional applications will show how they have analysed past and forward-looking data and market comparisons to drive promotional strategies and demonstrate how they bring value to the hotels and event venues in their market. 
 

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This award recognises hotels and venues that leverage the Venue Directory platform to showcase their property for meetings and events and deliver an enhanced customer experience to venue sourcing agencies and event planners. These best-in-class nominees are maximising the use of Venue Directory to gain operational efficiency and superior results across their business while delighting customers through the use of technology.  

Criteria: Must be an active Venue Directory venue/hotel

Winning Tips

Stand-out submissions will show how hotels and venues use Venue Directory to make it easier for planners to discover and choose your venue. They will highlight proven advantage of features like enhanced listings and top responder accreditation, to boost their visibility, increase RFP enquiries and conversion success. Quantify how this has driven business growth by sharing metrics such as increased qualified enquiries, higher conversion rates, improved response times, or enhanced customer satisfaction, and explain how Venue Directory has helped streamline operations while delivering a more personalised, tech-enabled experience for clients. 

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