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Release enables hospitality professionals to track performance of their group business in real-time.
LAS VEGAS – June 12, 2017 – Cvent, Inc., the market leader in meetings, events, and travel technology, today announced the release of their new Group Business Intelligence solution at their annual customer conference, Cvent CONNECT. The new solution will enable hospitality professionals to see real-time data and analytics of their group business, and that of their competitive set, in a single easy-to-use platform.
“Hospitality professionals need timely and actionable intelligence for their group business segment in order to maintain and improve their competitive position.” said Pete Floros, SVP of Product Management at Cvent. “Providing our clients with the tools to confidently respond to pending RFPs and book business based on competitor rate and response information offers an invaluable opportunity to drive revenue. Our whole goal in designing the platform was to make the data actionable – enabling our supplier partners to generate more qualified group business leads and increase revenue per available room.”
The Group Business Intelligence (BI) solution is available to Cvent hospitality customers through an online portal, which is constantly updated with the latest information. Hoteliers can segment information based on their reporting needs-including specific time periods, customer segments, and locations to see how particular parts of the business are performing. Having this data in an accessible, comprehensive dashboard lets hospitality professionals drill-down from overall results down to individual RFPs within Cvent’s platform and respond is in line consistent with business goals.
Hoteliers can now see how their venue is performing relative to their competitive set, with regards to demand generation, response, and award behavior, and use those insights to adjust their business strategy accordingly. All dashboards are designed to be very intuitive and immediately useful with the ability to drill down, segment and filter RFP data to isolate key insights.
“Our new Group Business Intelligence platform is designed to make the hotelier’s job easier,” added Floros. “By providing real time, 24x7 access to your group competitive intelligence, along with the ability to quickly filter, segment and navigate to underlying RFPs for immediate action, this solution is a game-changer.
The new solution is available on Cvent’s platform and is part of the Cvent Hospitality Cloud.
Cvent, Inc. is a leading cloud-based enterprise event management company, with tens of thousands of customers and more than 2,600 employees worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing, and web surveys. Cvent provides hoteliers with an integrated platform, enabling properties to increase group business demand through targeted advertising and improve conversion through proprietary demand management and business intelligence solutions. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn.