The event marketing opportunity
Draw insights from engagement
Inform for smarter follow-up
Integrate event insights with your MAP and CRM systems to inform your next best action
Drive more revenue
Leverage the power of face-to-face engagement to qualify and convert pipeline
A single platform for end-to-end event marketing success
Attract and convert audiences
Reach larger, more qualified, audiences with targeted event promotions and a website and registration experience that converts.
- Automated, targeted campaigns integrated with your MAP
- Beautiful, on-brand, and optimized event websites
- Dynamic, highly-configurable registration pathing
- UTM source tracking
Engage attendees
Capture audience attention with a memorable and measurable experience that engages and connects attendees pre, during, and post-event.
- Desktop and mobile event app hub, integrated with registration
- Production tools and services
- Interactive features & appointment setting tools
- On-demand content
Capture audience intelligence
With a single platform flexible enough to support all events, a single source of truth is possible for all event engagement data, across any event.
- Real-time reporting & attendance tracking
- Engagement scoring
- Feedback and survey solutions
Attendee insights, integrated
Data silos obscure the full picture and slow follow up. Deliver profile and engagement data quickly to your marketing and sales systems for more relevant and timely follow up.
- CRM and marketing automation integrations
- Consistent tradeshow lead capture synched with your CRM
- Sales enablement and campaign attribution
Build scalable, secure programs
Avoid the martech “frankenstack” with a single solution complete with built-in workflows and repeatable processes to safely and securely grow your programs.
- Custom templates adherent to corporate requirements
- Team alignment with event workflows
- Latest security and compliance regulations ensured
We had 14% more new deals created in the virtual event in comparison to the in-person event last year. We also influenced 35% more existing deals and had 682 influenced opportunities, or a total TCV of $509 million. We tracked 119 MQLs and 57 SQLs as well.
Close the gaps with technology and insights that prove ROI of your entire live events channel.
Explore event marketing solutions
Featured resources
Next Level Webinars
The New Event Marketing Opportunity
Virtual Event Strategy for Dummies - Cvent Special Edition
Why Cvent
The resources and staying power for a lasting partnership
Trusted by half of Fortune 500 companies
24/7 support from our ~1,500 customer success team
Our security and privacy teams protect your data