The event marketing opportunity

Draw insights from engagement

Understand the needs of every attendee with an engagement-first event strategy

Inform for smarter follow-up

Integrate event insights with your MAP and CRM systems to inform your next best action

Drive more revenue

Leverage the power of face-to-face engagement to qualify and convert pipeline

A single platform for end-to-end event marketing success

attract and convert audiences

Attract and convert audiences

Reach larger, more qualified, audiences with targeted event promotions and a website and registration experience that converts.

  • Automated, targeted campaigns integrated with your MAP
  • Beautiful, on-brand, and optimized event websites
  • Dynamic, highly-configurable registration pathing
  • UTM source tracking

Plan & Promote Solutions

engage attendees

Engage attendees

Capture audience attention with a memorable and measurable experience that engages and connects attendees pre, during, and post-event.

  • Desktop and mobile event app hub, integrated with registration
  • Production tools and services
  • Interactive features & appointment setting tools
  • On-demand content

Attendee Engagement Solutions

capture scores

Capture audience intelligence

With a single platform flexible enough to support all events, a single source of truth is possible for all event engagement data, across any event.

  • Real-time reporting & attendance tracking
  • Engagement scoring
  • Feedback and survey solutions

Actionable Insights Solutions

integrated insights

Attendee insights, integrated

Data silos obscure the full picture and slow follow up. Deliver profile and engagement data quickly to your marketing and sales systems for more relevant and timely follow up.

  • CRM and marketing automation integrations
  • Consistent tradeshow lead capture synched with your CRM
  • Sales enablement and campaign attribution

Martech Integration Solutions

scalable secure programs

Build scalable, secure programs

Avoid the martech “frankenstack” with a single solution complete with built-in workflows and repeatable processes to safely and securely grow your programs.

  • Custom templates adherent to corporate requirements
  • Team alignment with event workflows
  • Latest security and compliance regulations ensured

Spend & Workflow Solutions

Next Level Webinars

The New Event Marketing Opportunity

Virtual Event Strategy for Dummies - Cvent Special Edition

Why Cvent

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The resources and staying power for a lasting partnership

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Trusted by half of Fortune 500 companies

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24/7 support from our ~1,500 customer success team

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Our security and privacy teams protect your data