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Cvent in partnership with the CMO Club conducted a ground-breaking study to understand how CMOs view the impact of meetings and events on their businesses. In the process we discovered the “hidden secret” of event marketing – CMOs and marketers alike instinctively know that events drive both top and bottom-line positive impact, but proving events and meetings attribution to pipeline and ROI is problematic at best.

In this study we explore how event marketing professionals can not only improve the efficiency and effectiveness of their event experiences, but can better demonstrate the financial impact on their businesses through the use of data and analytics.

In this study, you’ll learn:

  • The value of meetings and events in facilitating revenue growth
  • The top event marketing challenge facing CMOs
  • Evolution of the event marketing professional - from meeting planner to ROI marketer
  • Five steps to improve event marketing ROI

Get Full Study

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Event Management  

CrowdCompass: Event Mobile Apps  

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