Capture and integrate the data most important to you

Cvent integrates with a range of CRM, marketing automation, and business systems to help organizations connect event data across their existing tech stack.

Featured integrations include Salesforce, Marketo, and HubSpot, with additional options available in the Cvent App Marketplace. These integrations help ensure event data can be used across marketing, sales, and reporting workflows.

Cvent’s Salesforce integration connects event registration and attendance data to Salesforce records, giving sales teams visibility into attendee activity.

This visibility shows who attended, how they engaged, and which events drove interest—enabling timelier, more relevant follow-up within their existing workflows.

Yes, Cvent supports integrations with marketing automation platforms such as Marketo and HubSpot.

These integrations enable attendee and engagement data—such as registrations and participation—to flow into marketing systems, helping teams use event data for segmentation, nurture campaigns, and follow-up activities. The exact setup depends on the integration and configuration.

Cvent integrations enhance attendee and prospect profiles by adding event-specific data such as registrations, attendance, and session participation.

This additional context helps marketing and sales teams better understand interests and engagement, enabling more relevant segmentation, targeting, and follow-up across connected systems.

Cvent offers integrations and partner solutions that connect to expense and financial management tools, including SAP Concur, via the Cvent App Marketplace.

These integrations can help organizations align event spending and budget tracking with broader financial systems. Availability and functionality may vary by integration and configuration.

Yes, Cvent integrates with virtual meeting and collaboration platforms such as Zoom, Webex, and Microsoft Teams.

These integrations support virtual and hybrid event experiences by linking registration and attendee data to virtual sessions and meeting workflows. Specific capabilities may vary by integration.

Cvent integrations reduce manual data entry by connecting event data to CRM and marketing automation systems.

Instead of exporting and uploading spreadsheets, teams can rely on integrations to transfer data between systems, improving efficiency and helping maintain more consistent, accurate records.

You can explore available integrations and partner apps in the Cvent App Marketplace.

The marketplace provides a centralized hub to discover integrations across categories such as CRM, marketing automation, virtual event tools, and other business systems.

Yes, Cvent provides APIs and developer resources that enable organizations to build custom integrations.

These APIs enable teams to connect Cvent to additional systems, extend existing workflows, and tailor how event data is shared across their technology environment.

Cvent serves as a central source of event data, connecting attendee and engagement information to CRM, marketing automation, and other business systems via integrations.

This helps ensure that event activity can be used across the full customer lifecycle—from campaign engagement to sales follow-up and reporting—supporting more informed decision-making across teams.