The Hotel Manager’s Guide to Boosting Group Business With Social Media

Learn the strategies and tactics you need to attract more meeting and event planners to your property

While social media may seem like a complex and ever-evolving marketing channel, it can be an effective, yet low-cost way to keep your venue visible—even during a downturn.

To help you maximize a social strategy for your hotel, we’ve put together this guide of actionable best practices for the most popular channels, successful content ideas, and how you can get planners to engage.

Highlights include:

• An overview of the benefits of each platform
• 8 quick-win content ideas you can leverage
• How to use social media to engage planners before, during, and after their events