Welcome to Florence, South Carolina, a contemporary, southern belle of a city offering the amenities of a sophisticated metropolitan area. Florence offers nearly 5,000 quality hotel rooms, unique shopping and a variety of fine restaurants, all served up with a relaxed, easy going style.
This thriving area still retains her southern charm and heritage. Nestled near the Pee Dee River and surrounded by scenic farmland vistas, Florence also offers a wonderful array of outdoor recreational activities, including great golf, river expeditions and a plethora of beautiful parks.
While in Florence, plan to spend a day in the sand at Myrtle Beach, just an hour away, or check out the excitment at the famous Darlington Raceway, just a few minutes away.