There is a simple formula to making sure you are choosing the right webinar platform: Content + Production + Interactivity = maximum engagement.
Content: Make sure the platform you use allows you to deliver content in a variety of ways depending on your goals. For certain webinar types, you may opt to use a broadcast presentation type, while for others you may want a more interactive 2-way presentation. In many instances, a simulive webinar presentation, where you build and schedule a webinar to be played automatically at the date and time that you choose, is critical to your program. Having multiple ways to deliver content is key.
Production: Choose a tool that allows you to visually bring your message to life using text, overlays, images, speaker dynamism, and lower thirds. A passionate presenter can only get you so far; by producing a visually appealing webinar, attendees will stay interested for longer.
Interactivity and Technology: Use webinar technology to your advantage, including Q&A, chat, and polling features, to increase attendee interactivity and overall webinar engagement results.