Win the most profitable MICE business
The Cvent Lead Scoring Suite gives you the tools to automatically qualify MICE business leads and analyse performance, so you can spend more time closing the deals that matter.
Pursuing the best MICE business is critical to your hotel's bottom line, but it takes up to a dozen steps and multiple spreadsheets to qualify a lead. Scaled to hundreds of RFPs a month, that adds up to a ton of busy work before you can even begin selling.
That's why we developed the Cvent Lead Scoring suite, which includes Cvent Hotel Fit Score and Cvent RFP Score, so you can focus on selling leads that maximise revenue and profitability.
With so many leads coming through digital channels, it is increasingly challenging to keep track and focus on the most profitable business. Hotel Fit Score gives you a central, prioritised view of your leads, allowing you to sort through RFPs and easily identify the most profitable leads in the funnel.
RFP Score further empowers you to prioritise the best leads by providing data on the planner sending it, the geographic scope of their search, and the lead's attractiveness compared to others in your market. RFP Score also offers reports to reveal your share of RFPs versus competitors, helping you steer your competitive strategy. And painless, turnkey implementation process ensures rapid time to value.
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