The Siegfried Vogele Institute (SVI) was founded in 2002 as a subsidiary of Deutsche Post AG. The aim of the International Society for Dialogue Marketing is to promote knowledge in direct marketing and communicating. We build on the pioneering work of Prof. Siegfried Vogele. So in SVI research, training and consultancy work under one roof. The Institute (SVI) is specialized in research, training and consulting on the topics of dialogue and interactive marketing.