Hospitality professional categories

This is your moment to show what outstanding work looks like. Explore the categories below to find where your team's achievements can take center stage.

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Portfolio Performance

Exceptional portfolio management

Managing a portfolio without consistent visibility, connected workflows, or shared operating discipline makes it difficult to spot opportunities and help properties perform at their best. This award recognizes the chain, brand, management company, or ownership group delivering stronger property performance, more consistent execution, and measurable portfolio growth using Cvent technology. They create more demand, convert more opportunities, improve property-level efficiency, and help properties win, manage, and keep more group business.

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Criteria

Must use Cvent Supplier Network Advertising, Business Intelligence, Productivity Tools, Passkey, Event Diagramming, or Reposite.

Winning Tips

  • Lead with portfolio results. Quantify the impact using measures such as incremental or extended-stay revenue, increase in awarded RFP value, room nights, conversion or response rates, market-share gains, and repeat group business.
  • Show how the operating model scales. Connect standardized workflows, integrations, training, data standards, and reporting to outcomes such as less manual work, more consistent execution, and clearer portfolio oversight. Explain what changed, who adopted it, and what you’ll scale next. Make AI’s impact tangible.
  • Exceptional entries show how CventIQ™ AI-powered prospecting, lead qualification, meeting-space marketing, or proposal management improved demand generation, sales efficiency, or conversion. Support each claim with measurable results.
Room Block Revenue
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Excellence and ingenuity with room block bookings

Manual rooming-list administration, slow updates, and avoidable errors can frustrate planners and leave revenue opportunities untapped. This award celebrates teams that turn room blocks into revenue with Cvent Passkey. They create smoother, more reliable room block experiences, automate time-consuming rooming list tasks, use real-time analytics to unlock cross-sell and upsell opportunities, and empower planners to easily manage room-block updates. 

Criteria

Must use Cvent Passkey.

Winning Tips

  • Quantify Passkey-driven revenue gains, including upsell and extended stays, increased events and web reservations, and repeat business.
  • Show the operational before-and-after efficiencies: hours saved, error reduction, and improved planner experience.
  • Exceptional entries show measurable speed and accuracy outcomes from using the intelligentRooming List Assistant.
Revenue Intelligence
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Outstanding achievement in hospitality analytics

When sales, pricing, and forecasting data sits unused or arrives too late, teams struggle to prioritize the right opportunities and make timely decisions. This award recognizes teams that use Cvent Supplier Network Business Intelligence to find, prioritize, and win high-value group business. They turn real-time data into faster decisions on targeting, pricing, booking pace, forecasting, and sales action, then prove the impact with measurable revenue results.

Criteria

Must use Cvent Supplier Network Business Intelligence. May also use Cvent Supplier Network Productivity Tools, Competitive Set Dashboard, Planner Navigator, Response Assistant, or Group Pipeline Intel. 

Winning Tips

  • Quantify the revenue impact. Show changes in bid and response rate, conversion, awarded RFP value, planner growth, market share, and forecasting accuracy using business intelligence.
  • Show how you use data to make decisions across sales, marketing, revenue management, and leadership teams to improve targeting, pricing, and pacing.
  • Show how the process scales. Highlight how standardized processes improved decisions and increased efficiency.
Marketing & Revenue Impact
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Best group sales and marketing strategy

Every planner who never discovers a venue and every opportunity lost to a slow or generic response represents revenue left on the table. This award honors hospitality organizations that turn venue visibility and responsiveness into measurable group business growth. Winning teams use targeted marketing, compelling visual content, and timely, personalized responses to attract qualified planners, convert high-value opportunities, and increase revenue.  

Criteria

Must use Cvent Supplier Network Advertising or Venue Directory. May also use Cvent Supplier Network Business Intelligence, Planner Navigator, Response Assistant, Group Pipeline Intel, Cvent Event Diagramming, Photo-Realistic 3D, Interactive Floor Plans, Event Visualization Suite, Smart Custom Proposals, Reposite, or Hotel Website Solutions. 

Winning Tips

  • Show how targeted venue marketing and visualization helped attract qualified planners and convert higher-value group business.
  • Quantify demand and conversion. Include changes in qualified RFP volume, response time, response rate, awarded RFP volume and value, market share, and new or repeat planners.
  • Exceptional entries will show CventIQ’s measurable impact. Explain how AI-powered prospecting, planner discovery, meeting space visualization, or RFP response support helped you reach qualified planners, improve response performance, or advance more group business opportunities. 
Collaborative Events Impact
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Seamless collaboration with Event Diagramming

When event details are scattered across planners, sales, operations, and partners, handoffs slow down, revisions multiply, and execution becomes harder than it should be. This award celebrates teams that turn complex event plans into confidently executed experiences. These nominees connect planners, venue sales and operations teams, and strategic partners in real time so everyone works from the same details. The result is less friction, fewer revisions, and events that run better for everyone. 

Criteria

Must use Cvent Event Diagramming.

Winning Tips

  • Demonstrate how venue sales and operations, event planners, and strategic partners work together from proposal to inventory management, event setup, and event execution.
  • Quantify measurable improvements, such as time saved, number of events delivered, and reduced errors and revisions. Whenever possible, share before and after results.
  • Exceptional entries highlight effective use of the AI-powered BEO Uploader to auto-populate event setups and minimize manual data entry.
  • Bring the collaboration to life with one specific event example. Show the challenge, the workflow, the result, and the proof. Close with how the approach improved the experience for the teams involved or the attendees.
Destination Impact
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Destination marketing excellence

Every destination has a distinctive story, a network of local partners, and untapped potential to win the group business that best fits its community. This award goes to the destination marketing organization (DMO) that uses market intelligence, storytelling, and partner collaboration to attract group business. Winning DMOs connect planners with best-fit hotels and venues, convert more opportunities, and create measurable value for hotels, venues, planners, and the local economy.

Criteria

Must use Cvent Supplier Network Advertising, Business Intelligence, or Cvent Destination Intel. Can also use Planner Navigator, RFP Showcase, and RFP Management.

Winning Tips

  • Quantify destination growth. Show RFP volume and conversion, room nights booked, economic impact of events, planner growth, and repeat business.
  • Show how data shaped targeting, destination positioning, promotional efforts, and the results you achieved.
  • Make prospecting measurable. Exceptional entries highlight how they are using Planner Navigator Prospecting Pitches to uncover new planners and fill need dates.
Advocate of the Year
Woman accepting award on stage with Cvent executives

Top engaged Cvent user

Exceptional advocates make expertise contagious: they help their teams succeed, share what they learn with the broader community, and create space for others to grow. They champion Cvent adoption inside their organizations and help shape broader industry conversations. They drive adoption and certification, speak to the power of Cvent on industry stages, and shape the future of Cvent in beta testing and advisory programs. Their expertise contributes meaningfully to the future of our industry.

Criteria

Must be an individual, active Cvent user who advocates for the use of Cvent within their organization and across their network. Must actively participate in at least one Cvent advocacy program, including Community, Academy, Celebrity, advisory meetings, beta programs, speaking opportunities, or case studies. 

Winning Tips

  • Show how the nominee helps others drive results with Cvent, whether by training colleagues, sharing expertise in Cvent programs, or bringing peers into the Cvent network.
  • Quantify the impact of their advocacy with measurable results, such as faster adoption, time saved, or improved program performance.
  • Highlight how the nominee strengthens the Cvent community beyond their organization through Community contributions, customer stories, beta feedback, advisory participation, or speaking opportunities.
AI Activator
Man accepting award on stage at Excellence Awards

Best use of AI-powered intelligence

Manual, inconsistent, or time-intensive workflows make it harder to reach the right planners, win business, and execute events efficiently. This award belongs to the team that puts CventIQ to work and has the results to prove it. They use AI-powered capabilities to reach the right planners, win more bids, sell their space, and reduce manual work in complex event setups. They don’t talk about AI adoption. They show what it delivers. 

Criteria

Nominees must be active customers using CventIQ to deliver measurable results, improve efficiency, and power innovation. At least one AI-powered feature must be active, including Prospecting Pitches (Planner Navigator), Response Assistant (Cvent Supplier Network), BEO Uploader (Cvent Event Diagramming), 3D Event Designer (Photo-Realistic), or Negotiation Assistant (Business Transient).  Use of AI-powered integrations and complementary tools also qualifies.

Winning tips

  • Show how AI-powered features changed the way your team operates, the workflows that got faster, the manual steps that disappeared, and the results that followed.
  • Quantify the impact delivered in terms of increased visibility, optimized revenue, process improvements, and efficiencies achieved.
  • Tell your AI innovation story.  What did you test?  How did you adjust when results surprised you?  What did you learn and how is it improving your group business results?

In their own words

Hear from the finalists and winners who've been in the spotlight

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"Being nominated for the Excellence Awards has really boosted the morale of the team, because they are seeing all of their hard work has paid off. So it has been a really good thing for our team." 

- Alejandro B., Sofitel New York

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"The Excellence Awards are just a great recognition that we're using the tools that we have. Cvent's a very important platform to our team and it's an honor to be nominated."

- Linda R. Hilton Boston Park Plaza

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"Being nominated for an Excellence Award means the world to us. We are a small collection of hotels and we've worked so hard to get where we're at, so seeing the fruits of our labor being recognized is amazing." 

- Lauren W., Graduate Hotels

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"Being an Excellence Awards finalist is very validating for all the effort our team has put forth in ensuring we use the tools properly and to the benefit of the property."

- Carol A., Kimpton Eventi