Event Industry Trend Report - July 2020 Edition
Amidst the unprecedented nature of the current global health crisis, event industry executives and business leaders are shifting towards re-imagining the industry altogether. And we can’t help but wonder—how will dramatic shifts in the global economy and attendee behaviour in the post-pandemic world impact events and what can be done to adapt to the shift to virtual? Which is why, we decided to build this report by asking over 150 event planners and attendees in APAC MEA to share their opinions on the changes taking place in the event industry right now.
This report will provide insight for event professionals in APAC MEA to help them adjust to the ‘new normal’ of the meetings and events industry. This report lays a special focus on:
- Event planning in the current crisis
- Pivot to virtual
- The future of events