Experience Meetings That Are Truly Twice as Nice in Winston-Salem

Winston-Salem at a glance
Average hotel room cost
USD 150
Average meal cost
USD 50
Largest hotel
319 rooms
Total hotels
58
Total rooms
5,500
Number of convention centers
1
Convention center space
150,000 sq. ft.
Largest convention room
46,000 sq. ft.
Highlights of Winston-Salem

1. A Forbes' Top 10 Best Downtown
Winston-Salem combines inspired cuisine, craft breweries, museums, culture, and shopping — all within a vibrant, walkable city center. With over 1,200 spacious, sophisticated downtown hotel rooms, our city is the perfect destination to host your next meeting or convention.

2. Over $2 billion invested in downtown development
Winston-Salem is a welcoming meeting destination with a history committed to reinvention and innovation. Over 120 locally owned restaurants, art galleries, retail shops, and entertainment are within walking distance of the Benton Convention Center.

3. Take Advantage of the Twice as Nice Rewards Program
The Twice as Nice Rewards program gives meeting planners added value just for choosing Winston-Salem. Eligible groups can earn incentives that offset meeting costs, enhance the attendee experience, and unlock added support from our team. It is a simple way to stretch your budget, elevate your event,

1. A Forbes' Top 10 Best Downtown
Winston-Salem combines inspired cuisine, craft breweries, museums, culture, and shopping — all within a vibrant, walkable city center. With over 1,200 spacious, sophisticated downtown hotel rooms, our city is the perfect destination to host your next meeting or convention.

2. Over $2 billion invested in downtown development
Winston-Salem is a welcoming meeting destination with a history committed to reinvention and innovation. Over 120 locally owned restaurants, art galleries, retail shops, and entertainment are within walking distance of the Benton Convention Center.

3. Take Advantage of the Twice as Nice Rewards Program
The Twice as Nice Rewards program gives meeting planners added value just for choosing Winston-Salem. Eligible groups can earn incentives that offset meeting costs, enhance the attendee experience, and unlock added support from our team. It is a simple way to stretch your budget, elevate your event,
Popular Convention Centers
Centrally located in downtown Winston-Salem, the Benton Convention Center offers 150,000 square feet of flexible meeting space designed for events of every scale. The facility features five multi-use ballrooms, well-appointed pre-function areas, and an expansive gallery showcasing large-scale murals and commissioned artwork that create a memorable sense of place. The Center connects directly to the Marriott Winston-Salem and Embassy Suites Winston-Salem via an enclosed skywalk, giving planners seamless access to two major hotels. Surrounded by an award-winning downtown with 1,200 hotel rooms and more than 100 independent restaurants, breweries, and bars, the Benton delivers convenience, versatility, and an elevated attendee experience.
Convention center space
169000 sq. ft.
Largest room space
46008 sq. ft.
Largest exhibit space
46000 sq. ft.
Centrally located in downtown Winston-Salem, the Benton Convention Center offers 150,000 square feet of flexible meeting space designed for events of every scale. The facility features five multi-use ballrooms, well-appointed pre-function areas, and an expansive gallery showcasing large-scale murals and commissioned artwork that create a memorable sense of place. The Center connects directly to the Marriott Winston-Salem and Embassy Suites Winston-Salem via an enclosed skywalk, giving planners seamless access to two major hotels. Surrounded by an award-winning downtown with 1,200 hotel rooms and more than 100 independent restaurants, breweries, and bars, the Benton delivers convenience, versatility, and an elevated attendee experience.
Convention center space
169000 sq. ft.
Largest room space
46008 sq. ft.
Largest exhibit space
46000 sq. ft.

