Lubbock

Venture deep into the heart of West Texas and discover Lubbock, a city known for its vibrant arts scene, award-winning wineries, live musical performances, and renowned museums.
With more than 6,000 hotel rooms, a 300,000-square-foot civic center, and a variety of meeting spaces to accommodate groups of any size, Lubbock offers true West Texas hospitality with the conveniences of a larger city. And when it comes to hospitality, the Visit Lubbock team delivers it in the smallest of details. From warm welcomes and a dedicated staff, to one-of-a-kind venues and savory cuisine, the team shows guests what the West Texas experience is all about.

Meeting planners have been wowed by Lubbock's unique venue options, such as McPherson Cellars, the American Windmill Museum, the National Ranching Heritage Center, and much more. Texas Tech University, a member of the Big 12 conference, offers meeting spaces that range from historic buildings and ballrooms to its state-of-the-art football stadium.

Lubbock is the crossroads of culture in West Texas, where visitors will find a vibrant arts scene; award-winning wineries; live music, including concerts and performing arts; renowned museums; and much more. Thanks to the abundance of activities, the "Hub City" attracts nearly 7 million visitors every year.

Did you know that the High Plains grows 90% of the wine grapes in Texas? Sample varietals that are smitten with the West Texas climate, such as Albarino, Sangiovese, Montepulciano, and Viognier, at one of the city's seven wineries.

Aside from producing great wine, Lubbock knows how to serve up savory dishes, boasting nearly 1,000 restaurants. In between wining and dining, be sure to check out the city's live music scene.

Home to legendary musician Buddy Holly, Lubbock continues to boast great musical talent. From Texas country to opera, you're certain to discover live music playing all around town seven nights a week.

Lubbock is also known for its thriving art scene and, on average, hosts 2,300 cultural events each year. Take in the First Friday Art Trail each month or enjoy a walk through Texas Tech University's Public Art Collection, named among the top 10 in the nation by Public Art Review magazine.

While Lubbock has gained notoriety for its cultural endeavors, the city remains true to its Western roots. Visitors will experience the real West as they learn about the history of farming and ranching at the Fibermax Center for Discover and National Ranching Heritage Center. Also, the American Windmill Museum is a can't-miss-attraction, boasting the largest collection of windmills in the world.