Cosmopolitan and vibrant yet smart and eco-minded, Hamburg offers visitors a unique experience. Germany's second-largest city has long served Northern Europe as a gateway to the world. Today it is at the height of its transformation into an exciting metropolis where modern life merges with century-long tradition.
Thanks to its rich Hanseatic legacy, Hamburg has the business vibe as well as the infrastructure to empower innovation in technology and urban development. Like a kaleidoscope, the city unfolds its many charms across a colorful spectrum of classic culture, contemporary art, dazzling entertainment, food for every taste, and fashion ranging from luxury to independent labels. Rising above the waves of the Elbe river, at the crossroads between UNESCO World Heritage Site Speicherstadt and the newly built HafenCity, the Elbphilharmonie has become symbolic of Hamburg's forward-looking spirit.
Hamburg is one of the few cities in the world that has it all: abundant waterways and green spaces, striking architecture, excellent transport, plus a superior quality of life enjoyed by residents and visitors alike. The secret behind this rare mix of assets lies in Hamburg's unique talent to fuse tradition with modernity and to combine commerce with the good things in life.
You may be looking for a business deal or simply on the hunt for hidden gems. You may want to spice up your safe travels with adventure. Or you may simply be a fan of German quality and world-class service. Just come and visit Hamburg. And be pleasantly surprised.
When it comes to food, fun, and entertainment Hamburg leaves visitors spoiled with choices. Lovers of local and international cuisine are served in style — from dockside bars around Fish Market to fine dining further down the banks of the Elbe river to countless eateries in the heart of the city. After hours, the party continues throughout the clubs and cultural venues of the legendary Reeperbahn and beyond.
For many people, the hunt for beautiful things is a real passion — and Hamburg's fantastic shops give them the chance to indulge in that passion to the fullest. From traditional department stores, glittering glass arcades, and fine boutiques to designer stores, specialist retailers, and a plethora of flea and antique markets, there is something here for all tastes, requirements, and wallets.
Culture from Hamburg hits the right notes — and they ring out far and wide. The Northern German city has a longstanding reputation as a leading center for dance, music, and theater, with only New York and London topping it as the world's most successful cities of musical theater. It is not just the city's many thrilling musical productions that are making waves; the Hamburg State Opera, Laeiszhalle, Thalia Theatre, and Deutsches Schauspielhaus theater also offer outstanding cultural experiences. Hamburg is pioneering new musical paths. Visible evidence comes in the form of the concert hall Elbphilharmonie, a cultural landmark for the city and a beacon for the world. Architecturally and acoustically brilliant, the venue hosts top international performers of classical, jazz, pop, and world music. In addition to these world-class offerings for the ear, the treasures and exhibitions of the metropolitan region's 300-plus museums have plenty to delight and fascinate the eye.
What distinguishes Hamburg from other waterfront cities is a lacework of waterways that shapes most of its metropolitan area. Ships and bridges set the scene — starting from the harbor and spreading along numerous rivers and canals, some of which flow into the two Alster Lakes — presenting stunning views to be enjoyed anytime day or night.