Redefining Higher Ed Events in a Post-Pandemic World

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For higher education event leaders, March 2020 will be forever etched in stone—the month when life as we knew it stopped and colleges and universities scrambled to move recruitment events, reunions, alumni weekends, and other gatherings online. 

In the mad dash to go virtual, an entire arsenal of digital solutions was thrown at the problem. Some were successful; many were not. But amidst all the uncertainty, innovations also emerged as event leaders reimagined and tested new strategies to reach and engage a broader audience and create “boundless” experiences. The result? New event formats, or delivery models, to support a multitude of event types and audiences that have been tested and proven nearly two years later. 

Enter our new normal. College campuses are opening back up, and event leaders are often tasked with organizing hybrid events, which combine in-person and virtual programming and delivery. But what does “hybrid” really mean? And what types of events should be hybrid? As face-to-face gatherings become a reality again and higher ed leaders catch their breath, it’s time to take a step back and look at what we’ve learned—with the added benefit of being able to put event goals and audience needs back at the forefront of planning.

See how it all fits into the new event landscape a Post-Pandemic World