Lead Retrieval, Badge Scanner & Lead Capture App

An app that lets your exhibitors and sponsors collect, qualify, and follow up with leads

Capture leads

Qualify leads in real-time

Custom qualification process

Export leads on-demand

Prove event ROI

Protect data privacy

A lead capture booth helps to capture leads at an event and sync them to your CRM.

Capture and qualify leads onsite

LeadCapture allows your exhibitors to easily scan, qualify, and rate the leads they engage with at your event. No more jotting notes on the back of business cards or manually entering in contact information when they get back to the office!

Digitally capture and qualify leads on the show floor
Add custom questions for better sales qualification
Export leads on-demand to any database

Detailed information for effective sales follow-up

Your exhibitors can quickly prioritize the best leads for their sales team by creating custom qualification questions.

Import leads directly into their CRM system
Prioritize and follow-up on leads post-event
Control visibility into their event leads – in one place

Treva Exhibitor Portal for the Future Technologies Conference with a blue background.

Prove the ROI of participation through the Exhibitor Portal

Your exhibitors will have full access to lead count and quality, and can determine the amount of sales pipeline and closed business that result from your event.

Real-time access to lead count and quality
Intuitive reporting capabilities to accurately measure and evaluate ROI
Justify future participation

Hear what our customers have to say

CPA Global

CPA Global could qualify leads onsite and route them directly to the correct rep via their CRM. They could also monitor sales activities and follow-up while the team was still onsite.

$8,000 saved in labor costs
7 hrs saved importing leads
30% total cost savings

Merkle

With Cvent, Merkle was able to successfully integrate event data into their CRM, allowing their sales team to better track, follow-up, and become a global multi-million-dollar opportunity generator.

6,000 MQLs generated
9,000 new-to-database leads
$1M pipeline generated

W.L. Gore & Associates

By integrating Cvent with Salesforce, Gore was able to more readily leverage attendee data, accelerate sales pipeline, collect leads faster, and get them out to marketing/sales quicker.

500 annual events
98% mobile app adoption
100% self-registered

Robust & complete event management software

FAQs

Exhibitor lead capture is a digital process for collecting, qualifying, and managing leads at an event.

Cvent LeadCapture replaces manual methods, such as collecting business cards, by letting exhibitors scan badges or business cards to instantly capture contact details, notes, and lead ratings. This reduces data loss, eliminates manual entry, and ensures leads are immediately available for follow-up.

Cvent LeadCapture enables exhibitors to capture leads by scanning attendee badges or business cards with a mobile device.

Exhibitors can also add notes, answer qualification questions, and rate leads in real time, helping prioritize follow-up by lead quality and intent.

Yes, exhibitors can create custom qualification questions in Cvent LeadCapture.

This enables teams to capture additional context—such as interest level, product needs, or timeline—so leads can be scored and prioritized more effectively after the event.

Cvent LeadCapture enables exhibitors to access and share lead data shortly after capture.

Leads can be exported or integrated with CRM and marketing systems, helping teams begin follow-up quickly and reduce delays between engagement and outreach.

Cvent LeadCapture provides visibility into lead volume, quality, and engagement, helping exhibitors and sponsors measure the impact of their event participation.

With access to real-time dashboards and post-event reports, teams can evaluate lead performance and demonstrate the value of their investment.

Yes, multiple booth staff can use Cvent LeadCapture simultaneously.

This enables teams to capture leads from different interactions and ensures all data is centralized and accessible in a single system.

Cvent LeadCapture integrates with the Exhibitor Portal, where exhibitors can view lead activity, track engagement, and monitor performance.

This integration provides real-time visibility into lead capture efforts and helps teams understand how their booth is performing during the event.

Cvent LeadCapture is built with enterprise-grade security and privacy controls.

It includes secure data handling, access controls, and compliance with global data protection standards to help protect both attendee and exhibitor information.

Cvent LeadCapture is used at events you manage on the Cvent platform, helping exhibitors and sponsors capture, qualify, and track leads in real time. It provides visibility into lead performance and integrates with CRM and marketing systems to help demonstrate ROI.

Cvent iCapture is designed for third-party events and trade shows where you are an exhibitor or attendee. It allows teams to capture leads in external environments where event data is not managed in Cvent.

Together, they support lead capture across both owned events and external event programs.

Cvent LeadCapture helps organizers deliver value by giving exhibitors a reliable, data-driven way to capture and measure leads.

Organizers gain visibility into exhibitor performance, demonstrate ROI more effectively, and create stronger sponsorship offerings backed by measurable outcomes.