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Allen Convention & Visitors Bureau

777 Watters Creek Blvd. Suite 102, 75013
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Charm & Hospitality With World-Class Amenities

Whether you’re looking for a small, intimate space, a large arena or something in-between, we’ve got the perfect place for you to host your next meeting or convention. No matter the space or the place, you’ll find all the high-tech amenities that you’d expect to find in a larger city along with the personal attention you’d expect to find in a smaller town. Add in our world class shopping, award-winning patio dining, and entertainment options offering everything from golf, to escape rooms, to bowling and batting cages, and you’ll wonder why you didn’t plan your meeting in Allen sooner. If a tour of North Texas is on your horizon, make sure Allen, Texas, is at the top of your itinerary! Already a favorite stop for group tour providers, motor coach operators, and travel booking agents, Allen will wow any visitor to the area. All ten of our nationally recognized hotel brands have complimentary parking areas for group tour buses and are within short distances of our three major shopping destinations. The Marriott Dallas Allen Hotel & Watters Creek Convention Center is located at the corner of Bethany Drive and North Central Expressway off U.S. Highway 75, a premier location just steps away from the Watters Creek Village mixed-use shopping and dining mecca. At this incredible facility, you'll find: - 79,000 sq. ft. of Meeting and Convention Facilities - 40,000 sq. ft. Column-Free Convention Space with Breakout Rooms - 1,000-Car Parking Garage - Full-Service Hotel with 300+ Guest rooms - Upscale Restaurant and Destination Bar - Expansive Outdoor Pool Deck, Heated Pool, and large screen for parties, events, and game-day activations Seeking a large-scale meeting or trade show space? Credit Union of Texas Event Center includes seating for 7,000+ people or space for 150 10-by-10-foot booths in the arena. A trade show configuration can expand to accommodate a celebrity stage, show office, and 65 additional booths in the lobby concourse. And, did we mention that covered parking is always free? With 2,283 total hotel rooms within 5 miles, 250+ delicious dining options, three major shopping centers, and a variety of attractions, you'll want to #VisitAllenTexas and start planning your meeting! Meetings and conferences don’t just happen—they are meticulously planned and executed by dedicated professionals. That’s why Visit Allen, Texas has launched “Because Meetings Don’t Plan Themselves”—to celebrate the expertise, hard work, and attention to detail that drive the industry forward. From budgeting and logistics to seamless execution, we know there’s much more to meeting planning than meets the eye. It is our way of recognizing and honoring the professionals who make every event a success. #BecauseMeetings More Details on Getting Here - https://bit.ly/42Ld9UP

Venue Details

Hotels9
Convention center79,000 sq. ft.
Guest Rooms1,235
Guest rooms at 1 hotel-
Special event venues10
Average room rate$129.00
Occupancy rate-
Restaurants250
Daily food cost$64.00
Tax rate8.25%
Venue typeCVB
Discover AllenDiscover Allen
For more information about Allen, TX explore the city guide

Getting Here

Distance from Dallas/Fort Worth International Airport (DFW) airport 32 mi
Distance from Dallas Love Field Airport airport 26 mi
Distance from Collin County Regional Airport airport 8 mi

Location

Local Attractions

Dallas Sidekicks Soccer Club
Dallas Sidekicks Soccer Club
Recreation
The Dallas Sidekicks, a professional indoor soccer team of the Major Arena Soccer League (MASL), is also headquartered in Allen and plays home games at Credit Union of Texas Event Center. The MASL represents the highest level of professional indoor soccer in the world and features teams across the United States and Mexico from November through March each season.
200 E Stacy Rd #1350
Allen, TX 75002
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Allen Americans Hockey Club
Allen Americans Hockey Club
Recreation
Championship hockey is the backbone of the Americans franchise since being founded prior to the 2009-10 season, with the Red, White and Blue having captured four consecutive ECHL Championships from 2013–2016. As the NHL Ottawa Senators’s AA affiliate, the Americans have called Allen home 11 years and draw from a large local and regional fan base. There’s nothing more fun in Allen than being in the stands during an Allen Americans hockey game!
200 E Stacy Rd #1350
Allen, TX 75002
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The HUB
The HUB
Nightlife
Entertainment venue with nine restaurants and family friendly events happening daily!
1289 Johnson Rd.
Allen, TX 75013
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Celebration Park
Celebration Park
Park
Families love the expansive handicap accessible sprayground and modern playground, complete with slides, swings, climbing structures, and interactive features, offering endless opportunities for imaginative play. Shaded seating areas make it easy for parents to relax while keeping an eye on their little ones.
701 N Angel Pkwy
Allen, TX 75002
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Graffiti Railroad Tracks
Graffiti Railroad Tracks
Park
Ashwood Dr,
Allen, TX 75002
Allen Hike & Biking Trails
Allen Hike & Biking Trails
Recreation
Hike, bike, jog or run along any of our scenic park trails. Allen has more than 80 miles of paved hike and bike trails and continues to develop a comprehensive city-wide trail system each year. Several segments of Allen’s trails have been developed to provide art, history, and engaging experiences such as Cottonwood Creek Trail and Historic Water Station Trail. Many trails also have easy access to parks all around the city.
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Allen Train Depot
Allen Train Depot
Museum
The Allen Train Depot, also known as the Allen Heritage Center, sits just a few blocks from Allen Heritage Village in downtown Allen. While not part of the Village, it plays a vital role in depicting the city’s history as a railroad town and is home to a fully restored steam locomotive.
100 E Main St,
Allen, TX 75002
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Allen Heritage Village
Allen Heritage Village
Museum
Developed with the Allen Heritage Guild, this unique site invites visitors to explore the past through tours, events, and rental opportunities. Nestled in several acres of land in Allen's old residential area, it offers a glimpse into the city's history, making it a perfect spot for those eager to connect with the community’s roots.
450 St Mary Dr,
Allen, TX 75002
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Terrell Recreation Center
Terrell Recreation Center
Recreation
Inspiring healthy lifestyles, Stephen G. Terrell Recreation Center provides 149,000 square feet of diverse fitness, recreational and leisurely activities for all ages, with top-of-the-line equipment and unique amenities.
1680 W Exchange Pkwy,
Allen, TX 75013
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PINSTACK
PINSTACK
Recreation
PINSTACK is a unique dining and entertainment destination. The one-of-a-kind 50,000 square foot venue features a full-service restaurant offering a chef-inspired menu featuring local and regional cuisine, a full bar and private dining area. PINSTACK includes 28 state-of-the-art bowling lanes with lane-side food and beverage service, as well as a private, VIP bowling area. Further setting it apart from other entertainment destinations, PINSTACK features a modern, attractive and forward aesthetic with bold finishes, creating a one-of-a-kind experience. PINSTACK also features a two-level laser tag arena, a rock climbing wall and a high-ropes course suspended 20 feet above 100 of the newest video games and simulator technology. With multiple areas for hosting groups, including a VIP bowling lounge and private event spaces with private bowling lanes, PINSTACK is the ideal location for your next event party or corporate event.
635 Central Expressway North
Allen, TX, US 75013
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Allen Premium Outlets
Allen Premium Outlets
Shopping
Allen Premium Outlets® is North Dallas’ premier shopping destination, conveniently located just north of Dallas in Allen, on US 75, exit 37 Stacy Rd. The center recently completed an expansion offering shoppers even more retailers and added amenities. Shop more than 120 outlet designer and name-brand outlet stores including Tory Burch, kate spade new york, Michael Kors, Coach, Nike Factory Store, Polo Ralph Lauren Factory Store, Under Armour and many more. Enjoy exceptional brands at extraordinary savings of 25-65% every day for shopping that's always worth the trip.
820 W. Stacy Rd.
Allen, TX, US 75013
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Watters Creek Village
Watters Creek Village
Shopping
Watters Creek Village is a unique, resort-style, mixed-use development, with a large, creekside village green, interactive public art, a variety of retail shops and restaurants featuring al fresco dining with water views.
970 Garden Park Dr.
N. Central Expressway and Bethany Drive
Allen, TX, US 75013
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The Village at Allen
The Village at Allen
Shopping
The Village at Allen is a premier shopping, dining and entertainment destination in North Texas. You’ll find everything from big box retailers like Target and Best Buy to unique, one-of-a-kind specialty stores like Allen Village Jewelers. The Village at Allen also incorporates Credit Union of Texas Event Center and the Courtyard by Marriott at the Event Center into its shopping destination.
190 E. Stacy Rd.
Allen, TX, US 75002
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Cabela's
Cabela's
Shopping
Cabela’s expansive store features a two-story Conservation Mountain, a 13,170-gallon aquarium, five raised wildlife dioramas, Express Café, world-class Gun Library and hundreds of wild game trophies displayed in Cabela’s trademark, bring-the-outdoors-indoors showroom.
1 Cabela Dr.
Allen, TX, US 75002
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The Courses at Watters Creek
The Courses at Watters Creek
Recreation
The region's brand new, premier golf course – The Courses at Watters Creek – is now open at U.S. 7 and Legacy on the Plano/Allen border! Designed by acclaimed golf course architect Steve Wolfard and 10-time PGA Tour and Champion’s Tour winner, D.A. Weibring, The Courses at Watters Creek features multiple courses designed for players of all abilities.
Chase Oaks Blvd.
Allen, TX, US 75013
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Topgolf
Topgolf
Recreation
At this modern driving range, golf balls are embedded with computer chips and players earn points by aiming for various targets. With multiple games, great food, drinks and flat screens, it's the place for golfers of all handicaps.
1500 Andrews Parkway
Allen, TX, US 75002
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Connemara Conservancy
Connemara Conservancy
Park
Allen is the proud home of the Connemara Conservancy, a nonprofit land trust dedicated to preserving and protecting open space and the natural beauty in North Texas. The Conservancy involves the public in many nature walks and programs throughout the year.
300 Tatum Road
(across the street from)
Allen, TX, US 75013
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The Edge @ Allen Station Park
The Edge @ Allen Station Park
Park
The Edge is an extreme sports park featuring a concrete skate park, two roller-hockey rinks, BMX track and visitor center. The skate park is the largest outdoor facility of its kind in Texas, and best of all, use of the park is free.
201 E. St. Mary Dr.
Allen, TX, US 75013
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kidMania Playground and Spray Ground at Celebration Park
kidMania Playground and Spray Ground at Celebration Park
Park
Celebration Park is specially designed for family fun with pavilions, picnic tables, sports fields and a hike and bike trail. Every day, except Wednesdays, between May 1 and October 31, water jets at the spray ground provide water fun for children ages 2 to 12. Covering more than one acre, kidMania is the largest handicap-accessible playground in Texas.
701 Angel Parkway
Allen, TX, US 75002
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Allen Stone Dam
Allen Stone Dam
Historical landmark
Allen’s 1874 stone dame and railroad water station is designated by the Texas Historical Commission as a State Archaeological Landmark and thought to be the only railroad water reservoir dam left in the United States.
1120 N. Cedar Dr.
Allen, TX, US 75002
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Allen Community Ice Rink
Allen Community Ice Rink
Recreation
The Allen Community Ice Rink is a full-size ice surface attached to Credit Union of Texas Event Center that offers various programs and open skate times. It is available for rentals and has a spectator seating capacity of 300+.
200 E. Stacy Rd., Ste. 1350
Allen, TX, US 75002
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Don Rodenbaugh Aquatics Center
Don Rodenbaugh Aquatics Center
Recreation
The Don Rodenbaugh Aquatics Center has splashy indoor entertainment with over 13,000 sq. ft. of aquatic fun, including a flume slide and lazy river. Enjoy year-round family fun for swimming, birthday parties, fitness classes, rock climbing and more.
110 E. Rivercrest Boulevard
Allen, TX, US 75002
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Topgolf
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We’re a sports entertainment complex that features an inclusive, high-tech golf game that everyone can enjoy. Paired with an outstanding food and beverage menu, climate-controlled hitting bays and music, every Topgolf has an energetic hum that you can feel right when you walk through the door.
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American Guest
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Our American Guest family builds generations of experience into every travel program. Since 2002, our mission has been to capture the imagination of your corporate guests with tailored incentives, events, meetings, and VIP travel experiences throughout the USA and beyond. From initial contact, through planning, sourcing, contracting, and on-site management, we treat your project as if we were the client. Our personal network of global suppliers helps us bring your vision to life. With genuine passion, an international team, and American hospitality, we deliver our promise: your business matters.
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Lip Smacking Foodie Tours
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Lip Smacking Foodie Tours hosts award-winning VIP group dining experiences with visits to the top restaurants throughout the United States. Choose either a daytime activity or evening dine-around where groups are escorted immediately to the best tables in the house at the most-sought-after restaurants to enjoy a parade of signature dishes and craft cocktails at each venue, all with complete VIP service. This unique experience gives guests the opportunity to sit next to different colleagues at each venue to mix, mingle, and easily network. Each tour is led by a professional guide specializing in escorting large groups with utmost care, who personalizes each experience with fun and engaging information along the way. Lip Smacking Foodie Tours are both an entertaining activity and unique dining experience melded into one, that are sure to add new vitality to meeting events, from conferences to team building. All-Inclusive Group Dining When meeting planners book a corporate group event through Lip Smacking Foodie Tours, the entire group is assured a top-notch dining experience with three to four signature dishes at each restaurant. Our affordable tours are priced per person with tax and gratuities included. The only thing not included are drinks. However, a beverage package upgrade is available, which provides guests a signature cocktail at various stops. Build Your Network Our exclusive experiences provide the ultimate networking opportunities. At a typical sit-down dinner, you’re lucky to engage the person to the left and right of you. Because our tours take place at multiple restaurants, with walking in between, there are countless opportunities to interact with different people when you sit down at each venue and as you traverse along the way. Our experiences not only provide more ways to network, but a more convivial way to do so. Large Groups Welcome Lip Smacking Foodie Tours is ideal for groups, small or large. Our experiences can accommodate groups from as few as 1 to as many as 500 guests, making us an ideal choice for any corporate group event. Stress-Free Booking Process Booking a tour is stress-free and allows you to enjoy the company of your guests more easily. You’ll take comfort knowing that everything is taken care of from the moment the tour is booked to the minute it concludes. Since the menu is already set, you have nothing to worry about. Just remember to submit ahead of the tour date any dietary restrictions and food allergies for anyone in your group. Feel Like a VIP at Each Stop With Lip Smacking Foodie Tours, you and your group members never have to worry about waiting in line to get into a top restaurant or being shown to a less than desirable table. On our tours, everyone is treated like a VIP with immediate seating upon arrival. What’s more, your group may receive a special warm welcome personally from the restaurant chef. Menus can be printed featuring your logo, too, which can be an added bonus for all those Instagram moments you share. For added ease, we can even arrange transportation pick-up and drop-off, as well as an event photographer. And for groups that desire an extra luxe experience, we can also arrange for an evening helicopter ride over the glittering lights of The Strip. A Memorable Experience for All Lip Smacking Foodie Tours offers a way to gather and dine that few have experienced, and all are sure to remember. Our one-of-a-kind tours are special, from the first stop to the last. It’s an experience that attendees will reminisce about long after they leave. Location, Location, Location One of the best reasons to book is the convenient and efficient way the experience is designed. All restaurants are within an easy walking distance of each other. The short stroll allows your group members a chance to engage in prime networking opportunities before heading to the next place on your tour itinerary. You Get a Dinner and a Show Our tours offer an exquisite feast plus entertainment. All tours include a knowledgeable, professional guide who leads the group on a walking tour, offering engaging tidbits and fascinating stories. Several other interactive experiences are included along the way exclusively to our tours, ensuring there is never a dull moment. Different Types of Cuisine Our experiences offer the ability to enjoy several renowned restaurants in one convenient outing, including ones you and your guests might not have discovered otherwise on your own or at a typical corporate dinner. We offer a way to try some of the finest spots in the city and dive into various cuisines and dishes. All the pre-selected dishes are curated to our high standards to ensure they will delight any palate. Tours Available from Day to Night With any corporate group experience, booking flexibility is key. Whether you desire a tour during business hours or early evening right after work, we can coordinate with you to provide options that fit your needs. Go for as Long or as Short as You Like Along with flexible scheduling, Lip Smacking Foodie Tours also provides a range of tour durations. Our shortest tour is about 2.5 hours; our longest is about 5 hours, with optional add-ons and incentives.
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Allen Convention & Visitors Bureau Frequently Asked Questions

Explore frequently asked questions from the Allen Convention & Visitors Bureau regarding Health and Safety, Sustainability, and Diversity and Inclusion

Sustainable Practices

Please provide comments or a link to any publicly communicated Allen Convention & Visitors Bureau's sustainability or social impact goals/strategy.
No response.
Does Allen Convention & Visitors Bureau have a strategy that focuses on the elimination and diversion of waste (i.e. plastics, papers, cardboard, etc.)? If yes, please elaborate on your strategy of elimination and diversion of waste.
No response.

Diversity and Inclusion

For US hotels only, is Allen Convention & Visitors Bureau and/or parent company certified as a 51% diverse owned business enterprise (BE)? If yes, please indicate which one of the following you are certified as:
No response.
If applicable, could you please provide a link to Allen Convention & Visitors Bureau's public report on their commitments and initiatives related to diversity, equity, and inclusion?
No response.

Health and Safety

Were practices at Allen Convention & Visitors Bureau developed based on health service recommendations from public governmental entities or private organizations? If Yes, please list which organizations were used to develop these practices.
No response.
Does Allen Convention & Visitors Bureau clean and sanitize public areas and publicly accessible facilities (i.e. meeting rooms, restaurants, elevator banks, etc.)? If yes, describe any new measures that are taken.
No response.
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