eBook

Five Simple Ideas to Grow and Own Your MICE Business

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Compared to leisure, MICE business is as predictable as a spring shower, and just as good at growing a bounty of things.

Clearly MICE business should be a bedrock piece of your revenue pie, but the hard part is growing that business and lowering the cost of operation. To that end, we’ve developed the eBook, Five Simple Ideas to Grow and Own Your MICE Business, to help you make each event a profitable loyalty machine.

Get actionable ideas to apply to your MICE business – along with some advice on how to get started – including how to:

  • Create planner personas
  • Invest in virtual and augmented reality
  • Use digital marketing
  • And more