Event Marketing Tips Every Planner Needs to Know
Maximise return on events to make events a profit centre as opposed to a cost centre.
According to a recent report from Forrester Research, successful organisations allocate nearly 25% of their B2B budgets to events. Given this amount of budget it makes sense for planners and marketers to join forces to increase the return on events and make events a profit centre.
Read this eBook to learn how to:
- Increase attendance
- Create sponsorship opportunities
- Boost attendee engagement
- Track important data to maximise ROI