Marketers Playbook for Navigating the Event Tech Boom

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 Even with the ongoing uncertainty regarding international travel and a gradual return to in-person gatherings, one thing is for sure: Virtual and hybrid events are here to stay and so is the technology that supports them. These changes require increased reliance on martech stacks, specifically in the areas of integration, automation, and event scoring.

This E-book will examine how marketing teams can take advantage of the latest technology and changing internal roles to create highly engaging, immersive events and webinars.