For most event planners and marketers, event ROI is hard to define. Not anymore!
Fortunately, Cvent has developed a step-by-step process to help you understand, calculate, and communicate ROI for the meetings and events you produce. This eBook will help you prove the true value of your events by moving ROI to the forefront of the planning process.
Introduction: Cvent's Essential Guide to Event ROI
Part One: Defining ROI (and what’s different about ROI for events)
Part Two: The Eight Essential Drivers of Event ROI
Part Three: Metrics, KPIs and Maths – Understanding how to Calculate Event ROI
Part Four: Setting Goals and Expectations for Event ROI (coming soon)
Part Five: Measuring, Reporting and Analysing ROI (coming soon)