Allen Convention & Visitors Bureau

Convention center8,361 sq. m
Guest rooms1,100
Guest rooms at one hotel
Special event venues10
Average room rate$129.00
Daily food cost$64.00
Occupancy rate
Tax rate8.25%

Allen Convention & Visitors Bureau


Big City Convenience, Small Town Hospitality

Whether you’re looking for a small, intimate space, a large arena or something in-between we’ve got the perfect place for you to host your next meeting or convention. No matter the space or the place, you’ll find all the high-tech amenities that you’d expect to find in a larger city along with the personal attention you’d expect to find in a smaller town. Add in our world class shopping, award-winning patio dining, and entertainment options offering everything from golf, to cable wakeboarding, to bowling and batting cages, and you’ll wonder why you didn’t plan your meeting in Allen sooner. If a tour of North Texas is on your horizon, make sure Allen, Texas, is at the top of your itinerary! Already a favorite stop for group tour providers, motor coach operators and travel booking agents, Allen will wow any visitor to the area. All eight of our nationally recognized hotel brands have complimentary parking areas for group tour buses and are within short distances of our four major shopping destinations. The Delta Hotels by Marriott Dallas Allen & Watters Creek Convention Center, operated by Benchmark, opened in January 2019 and is located at the corner of Bethany Drive and North Central Expressway off U.S. Highway 75, a premier location within walking distance of Watters Creek at Montgomery Farm. At this incredible facility, you'll find: 90,000 sq. ft. of Meeting and Convention Facilities 40,000 sq. ft. Column-Free Convention Space with Breakout Rooms 1,000-Car Parking Garage Full Service Hotel with 300 Guestrooms Upscale Restaurant and Destination Bar Seeking a large-scale meeting or tradeshow space? Allen Event Center includes seating for 7,000+ people or space for 150 10-by-10-foot booths in the bowl. A tradeshow configuration can expand to accommodate a celebrity stage, show office and 65 additional booths in the lobby concourse. And, did we mention that covered parking is always free? With 2,283 total hotel rooms within 5 miles, 250+ delicious dining options, three major shopping centers and a variety of attractions, you'll want to #VisitAllen and start planning your meeting!

Photo gallery


Distance from airport

  • Dallas/Fort Worth International Airport (DFW)

    51.5 km from city center

  • Dallas Love Field Airport

    41.84 km from city center

  • Collin County Regional Airport

    12.87 km from city center


Local Attractions


PINSTACK is a unique dining and entertainment destination. The one-of-a-kind 50,000 square foot venue features a full-service restaurant offering a chef-inspired menu featuring local and regional cuisine, a full bar and private dining area. PINSTACK includes 28 state-of-the-art bowling lanes with lane-side food and beverage service, as well as a private, VIP bowling area. Further setting it apart from other entertainment destinations, PINSTACK features a modern, attractive and forward aesthetic with bold finishes, creating a one-of-a-kind experience. PINSTACK also features a two-level laser tag arena, a rock climbing wall and a high-ropes course suspended 20 feet above 100 of the newest video games and simulator technology. With multiple areas for hosting groups, including a VIP bowling lounge and private event spaces with private bowling lanes, PINSTACK is the ideal location for your next event party or corporate event.
635 Central Expressway North
Allen, TX, US 75013


Cabela’s expansive store features a two-story Conservation Mountain, a 13,170-gallon aquarium, five raised wildlife dioramas, Express Café, world-class Gun Library and hundreds of wild game trophies displayed in Cabela’s trademark, bring-the-outdoors-indoors showroom.
1 Cabela Dr.
Allen, TX, US 75002

Allen Premium Outlets

Allen Premium Outlets® is North Dallas’ premier shopping destination, conveniently located just north of Dallas in Allen, on US 75, exit 37 Stacy Rd. The center recently completed an expansion offering shoppers even more retailers and added amenities. Shop more than 120 outlet designer and name-brand outlet stores including Tory Burch, kate spade new york, Michael Kors, Coach, Nike Factory Store, Polo Ralph Lauren Factory Store, Under Armour and many more. Enjoy exceptional brands at extraordinary savings of 25-65% every day for shopping that's always worth the trip.
820 W. Stacy Rd.
Allen, TX, US 75013

The Courses at Watters Creek

The region's brand new, premier golf course – The Courses at Watters Creek – is now open at U.S. 7 and Legacy on the Plano/Allen border! Designed by acclaimed golf course architect Steve Wolfard and 10-time PGA Tour and Champion’s Tour winner, D.A. Weibring, The Courses at Watters Creek features multiple courses designed for players of all abilities.
Chase Oaks Blvd.
Allen, TX, US 75013

Watters Creek at Montgomery Farm

Watters Creek at Montgomery Farm is a unique, resort-style, mixed-use development, with a large, creekside village green, interactive public art, a variety of retail shops and restaurants featuring al fresco dining with water views.
970 Garden Park Dr.
N. Central Expressway and Bethany Drive
Allen, TX, US 75013


At this modern driving range, golf balls are embedded with computer chips and players earn points by aiming for various targets. With multiple games, great food, drinks and flat screens, it's the place for golfers of all handicaps.
1500 Andrews Parkway
Allen, TX, US 75002

The Village at Allen

The Village at Allen is a premier shopping, dining and entertainment destination in North Texas. You’ll find everything from big box retailers like Target and Best Buy to unique, one-of-a-kind specialty stores like Allen Village Jewelers. At the center of The Village at Allen is The Grove, which features a park, a Texas-shaped hedge maze, a dog park, children’s playhouses and an outdoor fireplace with comfortable seating. The Village at Allen also incorporates Allen Event Center and the Courtyard by Marriott.
190 E. Stacy Rd.
Allen, TX, US 75002

Connemara Conservancy

Allen is the proud home of the Connemara Conservancy, a nonprofit land trust dedicated to preserving and protecting open space and the natural beauty in North Texas. The Conservancy involves the public in many nature walks and programs throughout the year.
300 Tatum Road
(across the street from)
Allen, TX, US 75013

Convention centers

  • Watters Creek Convention Center

    Opening in December 2018, Watters Creek Convention Center reflects the energy of booming North Dallas and the friendly, natural environment Allen is known for. Located 30 minutes from downtown Dallas and an easy drive from DFW International.

    • Exhibit space3,716 sq. m
      Total meeting space8,361 sq. m