Allen Convention & Visitors Bureau

Convention center
Guest rooms830
Guest rooms at one hotel
Special event venues10
Average room rate$84.00
Daily food cost$56.00
Occupancy rate
Tax rate8.25%

Allen Convention & Visitors Bureau


Why Choose Our Destination?

Hi. Allen here. We’re the not-too-big, definitely not-too-small community just north of Dallas that offers a bit of everything for everyone. Do you have a group that’s in need of a place to get together? Well look no further, we’ve got everything you need. If you’re planning a company outing or convention, we’ve got you covered. From meeting rooms to auditoriums, our two convention hotels, Courtyard by Marriott and Hilton Garden Inn, offer nearly 30,000 sq. ft. of meeting space. Of course, we’ve got many other options for your group’s get-together, including the more than 7,000-seat Allen Event Center. Allen Event Center is more than just a great place to meet. This state-of-the-art multipurpose facility hosts concerts, family entertainment and conventions. This flexible venue is home to hockey, indoor football and arena soccer teams. The building can also be converted to host everything from sports tournaments and rodeos to tradeshows with booths and large dinners with a stage for entertainment. No matter how big the event, parking is always free! After you’re done meeting you’ll definitely want to check out the shopping! Our shopping centers offer a little bit of everything from savvy savings at Allen Premium Outlets to exclusive boutiques at Watters Creek at Montgomery Farm to an exciting mix of restaurants and shops at The Village at Allen to the outdoorsman’s paradise, Cabela’s. Starting to get hungry? Good. We’ve got more than 180 restaurants offering an assortment of delicious dishes. Add in some live music and award-winning patio dining and call it a night. After all that, you’ll probably need some rest. With more than 830 guest rooms at seven name-brand hotels, you’ll find just the right space to spend some quality time with us.

Photo gallery


Distance from airport

  • Dallas/Fort Worth International Airport (DFW)

    51.5 km from city center

  • Dallas Love Field Airport

    41.84 km from city center

  • Collin County Regional Airport

    12.87 km from city center


Local Attractions

Allen Premium Outlets

100 outlet stores, Find impressive savings at Ann Taylor, Banana Republic, BCBG Max Azria, Brooks Brothers, Calvin Klein, Coach, Cole Haan, Gap Outlet, Guess, J. Crew, Kenneth Cole, Max Studio, Michael Kors, Neiman Marcus Last Call, Nike, Polo Ralph Lauren and more. Groups of 15 or more can book a tour online to receive a free VIP coupon book.
820 W. Stacy Rd.
Allen, TX, US 75013

The Courses at Watters Creek

The region's brand new, premier golf course – The Courses at Watters Creek – is now open at U.S. 7 and Legacy on the Plano/Allen border! Designed by acclaimed golf course architect Steve Wolfard and 10-time PGA Tour and Champion’s Tour winner, D.A. Weibring, The Courses at Watters Creek features multiple courses designed for players of all abilities.
Chase Oaks Blvd.
Allen, TX, US 75013

Watters Creek at Montgomery Farm

Watters Creek at Montgomery Farm is a unique, resort-style, mixed-use development, with a large, creekside village green, interactive public art, a variety of retail shops and restaurants featuring al fresco dining with water views.
970 Garden Park Dr.
N. Central Expressway and Bethany Drive
Allen, TX, US 75013


At this modern driving range, golf balls are embedded with computer chips and players earn points by aiming for various targets. With multiple games, great food, drinks and flat screens, it's the place for golfers of all handicaps.
1500 Andrews Parkway
Allen, TX, US 75002

The Village at Allen and The Village at Fairview

The Village at Allen and The Village at Fairview are together the newest and biggest shopping, dining and entertainment destination in North Texas. You'll find everything from big box retailers to unique, one-of-a-kind specialty stores. At the center of The Village at Allen is The Grove, which features a lush park, a Texas-shaped hedge maze a dog park, children's playhouses and an outdoor fireplace with comfortable seating.
329 Town Place
Fairview, TX, US 75069


Who knew turkeys and sushi went so well together? Here, the bowling alley gets a contemporary makeover complete with a full-scale restaurant and lively bar. Adults 21+ after 9 p.m.
351 Town Place
Fairview, TX, US 75069


Cabela’s expansive store features a two-story Conservation Mountain, a 13,170-gallon aquarium, five raised wildlife dioramas, Express Café, world-class Gun Library and hundreds of wild game trophies displayed in Cabela’s trademark, bring-the-outdoors-indoors showroom.
1 Cabela Dr.
Allen, TX, US 75002

iPic Theaters

From chef-prepared food to martini shakers and buckets of beer, iPic elevates the movie-watching experience. Come early and shoot some pool before you take in a flick in leather recliner.
321 Town Place
Fairview, TX, US 75069

Convention centers

  • Watters Creek Convention Center

    Opening in December 2018, Watters Creek Convention Center reflects the energy of booming North Dallas and the friendly, natural environment Allen is known for. Located 30 minutes from downtown Dallas and an easy drive from DFW International.

    • Exhibit space3,716 sq. m
      Total meeting space8,361 sq. m