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Allen Convention & Visitors Bureau

777 Watters Creek Blvd. Suite 102, 75013
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Charm & Hospitality With World-Class Amenities

Whether you’re looking for a small, intimate space, a large arena or something in-between, we’ve got the perfect place for you to host your next meeting or convention. No matter the space or the place, you’ll find all the high-tech amenities that you’d expect to find in a larger city along with the personal attention you’d expect to find in a smaller town. Add in our world class shopping, award-winning patio dining, and entertainment options offering everything from golf, to escape rooms, to bowling and batting cages, and you’ll wonder why you didn’t plan your meeting in Allen sooner. If a tour of North Texas is on your horizon, make sure Allen, Texas, is at the top of your itinerary! Already a favorite stop for group tour providers, motor coach operators, and travel booking agents, Allen will wow any visitor to the area. All ten of our nationally recognized hotel brands have complimentary parking areas for group tour buses and are within short distances of our three major shopping destinations. The Marriott Dallas Allen Hotel & Watters Creek Convention Center is located at the corner of Bethany Drive and North Central Expressway off U.S. Highway 75, a premier location just steps away from the Watters Creek Village mixed-use shopping and dining mecca. At this incredible facility, you'll find: - 79,000 sq. ft. of Meeting and Convention Facilities - 40,000 sq. ft. Column-Free Convention Space with Breakout Rooms - 1,000-Car Parking Garage - Full-Service Hotel with 300+ Guest rooms - Upscale Restaurant and Destination Bar - Expansive Outdoor Pool Deck, Heated Pool, and large screen for parties, events, and game-day activations Seeking a large-scale meeting or trade show space? Credit Union of Texas Event Center includes seating for 7,000+ people or space for 150 10-by-10-foot booths in the arena. A trade show configuration can expand to accommodate a celebrity stage, show office, and 65 additional booths in the lobby concourse. And, did we mention that covered parking is always free? With 2,283 total hotel rooms within 5 miles, 250+ delicious dining options, three major shopping centers, and a variety of attractions, you'll want to #VisitAllenTexas and start planning your meeting! Meetings and conferences don’t just happen—they are meticulously planned and executed by dedicated professionals. That’s why Visit Allen, Texas has launched “Because Meetings Don’t Plan Themselves”—to celebrate the expertise, hard work, and attention to detail that drive the industry forward. From budgeting and logistics to seamless execution, we know there’s much more to meeting planning than meets the eye. It is our way of recognizing and honoring the professionals who make every event a success. #BecauseMeetings More Details on Getting Here - https://bit.ly/42Ld9UP

Venue Details

Hotels9
Convention center79,000 sq. ft.
Guest Rooms1,235
Guest rooms at 1 hotel-
Special event venues10
Average room rate$129.00
Occupancy rate-
Restaurants250
Daily food cost$64.00
Tax rate8.25%
Venue typeCVB
Discover AllenDiscover Allen
For more information about Allen, TX explore the city guide

Getting Here

Distance from Dallas/Fort Worth International Airport (DFW) airport 32 mi
Distance from Dallas Love Field Airport airport 26 mi
Distance from Collin County Regional Airport airport 8 mi

Location

Local Attractions

Allen Americans Hockey Club
Allen Americans Hockey Club
Recreation
Championship hockey is the backbone of the Americans franchise since being founded prior to the 2009-10 season, with the Red, White and Blue having captured four consecutive ECHL Championships from 2013–2016. As the NHL Ottawa Senators’s AA affiliate, the Americans have called Allen home 11 years and draw from a large local and regional fan base. There’s nothing more fun in Allen than being in the stands during an Allen Americans hockey game!
200 E Stacy Rd #1350
Allen, TX 75002
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The HUB
The HUB
Nightlife
Entertainment venue with nine restaurants and family friendly events happening daily!
1289 Johnson Rd.
Allen, TX 75013
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Celebration Park
Celebration Park
Park
Families love the expansive handicap accessible sprayground and modern playground, complete with slides, swings, climbing structures, and interactive features, offering endless opportunities for imaginative play. Shaded seating areas make it easy for parents to relax while keeping an eye on their little ones.
701 N Angel Pkwy
Allen, TX 75002
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Graffiti Railroad Tracks
Graffiti Railroad Tracks
Park
Ashwood Dr,
Allen, TX 75002
Allen Hike & Biking Trails
Allen Hike & Biking Trails
Recreation
Hike, bike, jog or run along any of our scenic park trails. Allen has more than 80 miles of paved hike and bike trails and continues to develop a comprehensive city-wide trail system each year. Several segments of Allen’s trails have been developed to provide art, history, and engaging experiences such as Cottonwood Creek Trail and Historic Water Station Trail. Many trails also have easy access to parks all around the city.
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Allen Train Depot
Allen Train Depot
Museum
The Allen Train Depot, also known as the Allen Heritage Center, sits just a few blocks from Allen Heritage Village in downtown Allen. While not part of the Village, it plays a vital role in depicting the city’s history as a railroad town and is home to a fully restored steam locomotive.
100 E Main St,
Allen, TX 75002
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Allen Heritage Village
Allen Heritage Village
Museum
Developed with the Allen Heritage Guild, this unique site invites visitors to explore the past through tours, events, and rental opportunities. Nestled in several acres of land in Allen's old residential area, it offers a glimpse into the city's history, making it a perfect spot for those eager to connect with the community’s roots.
450 St Mary Dr,
Allen, TX 75002
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Terrell Recreation Center
Terrell Recreation Center
Recreation
Inspiring healthy lifestyles, Stephen G. Terrell Recreation Center provides 149,000 square feet of diverse fitness, recreational and leisurely activities for all ages, with top-of-the-line equipment and unique amenities.
1680 W Exchange Pkwy,
Allen, TX 75013
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PINSTACK
PINSTACK
Recreation
PINSTACK is a unique dining and entertainment destination. The one-of-a-kind 50,000 square foot venue features a full-service restaurant offering a chef-inspired menu featuring local and regional cuisine, a full bar and private dining area. PINSTACK includes 28 state-of-the-art bowling lanes with lane-side food and beverage service, as well as a private, VIP bowling area. Further setting it apart from other entertainment destinations, PINSTACK features a modern, attractive and forward aesthetic with bold finishes, creating a one-of-a-kind experience. PINSTACK also features a two-level laser tag arena, a rock climbing wall and a high-ropes course suspended 20 feet above 100 of the newest video games and simulator technology. With multiple areas for hosting groups, including a VIP bowling lounge and private event spaces with private bowling lanes, PINSTACK is the ideal location for your next event party or corporate event.
635 Central Expressway North
Allen, TX, US 75013
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Allen Premium Outlets
Allen Premium Outlets
Shopping
Allen Premium Outlets® is North Dallas’ premier shopping destination, conveniently located just north of Dallas in Allen, on US 75, exit 37 Stacy Rd. The center recently completed an expansion offering shoppers even more retailers and added amenities. Shop more than 120 outlet designer and name-brand outlet stores including Tory Burch, kate spade new york, Michael Kors, Coach, Nike Factory Store, Polo Ralph Lauren Factory Store, Under Armour and many more. Enjoy exceptional brands at extraordinary savings of 25-65% every day for shopping that's always worth the trip.
820 W. Stacy Rd.
Allen, TX, US 75013
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Watters Creek Village
Watters Creek Village
Shopping
Watters Creek Village is a unique, resort-style, mixed-use development, with a large, creekside village green, interactive public art, a variety of retail shops and restaurants featuring al fresco dining with water views.
970 Garden Park Dr.
N. Central Expressway and Bethany Drive
Allen, TX, US 75013
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The Village at Allen
The Village at Allen
Shopping
The Village at Allen is a premier shopping, dining and entertainment destination in North Texas. You’ll find everything from big box retailers like Target and Best Buy to unique, one-of-a-kind specialty stores like Allen Village Jewelers. The Village at Allen also incorporates Credit Union of Texas Event Center and the Courtyard by Marriott at the Event Center into its shopping destination.
190 E. Stacy Rd.
Allen, TX, US 75002
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Bass Pro Shops
Bass Pro Shops
Shopping
Bass Pro Shops' expansive store features a two-story Conservation Mountain, a 13,170-gallon aquarium, five raised wildlife dioramas, Express Café, world-class Gun Library and hundreds of wild game trophies displayed in Cabela’s trademark, bring-the-outdoors-indoors showroom.
1 Cabela Dr.
Allen, TX, US 75002
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The Courses at Watters Creek
The Courses at Watters Creek
Recreation
The region's brand new, premier golf course – The Courses at Watters Creek – is now open at U.S. 7 and Legacy on the Plano/Allen border! Designed by acclaimed golf course architect Steve Wolfard and 10-time PGA Tour and Champion’s Tour winner, D.A. Weibring, The Courses at Watters Creek features multiple courses designed for players of all abilities.
Chase Oaks Blvd.
Allen, TX, US 75013
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Topgolf
Topgolf
Recreation
At this modern driving range, golf balls are embedded with computer chips and players earn points by aiming for various targets. With multiple games, great food, drinks and flat screens, it's the place for golfers of all handicaps.
1500 Andrews Parkway
Allen, TX, US 75002
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Connemara Conservancy
Connemara Conservancy
Park
Allen is the proud home of the Connemara Conservancy, a nonprofit land trust dedicated to preserving and protecting open space and the natural beauty in North Texas. The Conservancy involves the public in many nature walks and programs throughout the year.
300 Tatum Road
(across the street from)
Allen, TX, US 75013
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The Edge @ Allen Station Park
The Edge @ Allen Station Park
Park
The Edge is an extreme sports park featuring a concrete skate park, two roller-hockey rinks, BMX track and visitor center. The skate park is the largest outdoor facility of its kind in Texas, and best of all, use of the park is free.
201 E. St. Mary Dr.
Allen, TX, US 75013
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kidMania Playground and Spray Ground at Celebration Park
kidMania Playground and Spray Ground at Celebration Park
Park
Celebration Park is specially designed for family fun with pavilions, picnic tables, sports fields and a hike and bike trail. Every day, except Wednesdays, between May 1 and October 31, water jets at the spray ground provide water fun for children ages 2 to 12. Covering more than one acre, kidMania is the largest handicap-accessible playground in Texas.
701 Angel Parkway
Allen, TX, US 75002
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Allen Stone Dam
Allen Stone Dam
Historical landmark
Allen’s 1874 stone dame and railroad water station is designated by the Texas Historical Commission as a State Archaeological Landmark and thought to be the only railroad water reservoir dam left in the United States.
1120 N. Cedar Dr.
Allen, TX, US 75002
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Allen Community Ice Rink
Allen Community Ice Rink
Recreation
The Allen Community Ice Rink is a full-size ice surface attached to Credit Union of Texas Event Center that offers various programs and open skate times. It is available for rentals and has a spectator seating capacity of 300+.
200 E. Stacy Rd., Ste. 1350
Allen, TX, US 75002
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Don Rodenbaugh Aquatics Center
Don Rodenbaugh Aquatics Center
Recreation
The Don Rodenbaugh Aquatics Center has splashy indoor entertainment with over 13,000 sq. ft. of aquatic fun, including a flume slide and lazy river. Enjoy year-round family fun for swimming, birthday parties, fitness classes, rock climbing and more.
110 E. Rivercrest Boulevard
Allen, TX, US 75002
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Nearby vendors

Topgolf
Topgolf
Multi-city
We’re a sports entertainment complex that features an inclusive, high-tech golf game that everyone can enjoy. Paired with an outstanding food and beverage menu, climate-controlled hitting bays and music, every Topgolf has an energetic hum that you can feel right when you walk through the door.
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Smart Event Group
Smart Event Group
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Kansas native and Dallas-based, Richy Smart is a dynamic and influential DJ. Combining his deep musical knowledge with exceptional technical skills, he crafts immersive soundscapes that set the perfect mood for audiences worldwide.
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Corporate Lighting and Audio
Corporate Lighting and Audio
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CREATE A LASTING IMPRESSION Corporate Lighting and Audio is a full-service event production company specializing in concerts, conferences, conventions, festivals, meetings, and special events. Our dynamic technical experts creatively transform spaces into unique visual, tonal, and phonic experiences that make lasting impressions on audiences.
Logistics/Decor
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Hermes Worldwide, Inc.
Hermes Worldwide, Inc.
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Hermes provides private luxury ground transportation for luxury hotel guests, weddings, team sports, youth and church groups, concerts, ski resorts, conventions, and meetings and events.
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Hard Rock Cafe San Antonio
Hard Rock Cafe San Antonio
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Hard Rock Cafe San Antonio Est. January 12, 1995 “Remember the Hard Rock!” While we've never been under siege like Davy Crockett and his men at the Alamo, Hard Rock Cafe San Antonio strives to be as memorable as the Alamo. Situated along the city's famous River Walk, the number one tourist destination in Texas, our Cafe has three floors of patios and balconies, where you can relax and enjoy the great Texas weather and picturesque views of the San Antonio River.
Catering
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Fogo de Chao - San Antonio Riverwalk
Fogo de Chao - San Antonio Riverwalk
San Antonio
Fire up your next meeting or event with Fogo de Chao's private room arrangements! Fogo de Chão sits across the block from the Henry B Gonzalez Convention Center & Grand Hyatt, right next to the Marriott Rivercenter, and just above San Antonio's famous Riverwalk. Fogo brings the soul of Southern Brazil to the heart of the Alamo City. This location offers some of the most flexible event spaces downtown to accommodate groups any size up to 350 guests at once. Private rooms are equipped with complimentary AV equipment, and dietary accommodations can be made for any dietary tribe.
Catering
Restaurant/Bar
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Fogo de Chao - North Irving
Fogo de Chao - North Irving
Irving
THE CULINARY ART of CHURRASCO ® For more than 40 years, we have brought the FIRE to create memorable experiences and an innovative menu centered around the culinary art of Churrasco: fire-roasted proteins, expertly butchered and grilled over an open flame. THE MARKET TABLE A Culinary Experience Inspired by the grand kitchen tables on the farms of Southern Brazil, where family and friends gather to share the finest from their fresh harvests. We bring you seasonal salads and irresistibly fresh superfoods featuring naturally gluten-free, paleo, vegan selections, and more. Bar Fogo A LAIDBACK APPROACH TO THE FOGO EXPERIENCE Enjoy all the flavors of Brazil in a more casual atmosphere. Unwind with friends over craft cocktails and carefully selected wines, or share Brazilian-inspired appetizers and small plates. The Tradition The Story Behind the Flavors Fogo de Chão Brazilian Steak House Our story began in the mountainous countryside of Rio Grande do Sul in Southern Brazil. It is the lessons our founding brothers learned on their family farms that gave them the ambition to share their rich culinary heritage with the rest of the world.
Catering
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Moontower Entertainment
Moontower Entertainment
Multi-city
Servicing Texas for 15 years, Moontower Entertainment as an agency has been providing the best live music for corporate and private events of all sizes, budgets and occasions. Options include hundreds of roster options from cover bands, original artists, DJs, and big talent.
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Merck Artist Agency
Merck Artist Agency
Multi-city
At Merck Artist Agency, we specialize in representing a carefully curated roster of exceptional musicians, bands, speakers, and comedians. Based in Friendswood, Texas, our agency works with talent from across the country, offering clients a dynamic, diverse selection of entertainment options for events of all kinds. Our music lineup features both original artists and high-energy cover bands, with particular strength in country music and Americana. On the speaking side, we represent a select group of inspirational speakers covering topics such as personal wellness, the mind-body connection, workplace safety, and women in leadership. Every performer in our agency is hand-selected for their talent, professionalism, and ability to deliver unforgettable experiences. At Merck Artist Agency, we take pride not only in the quality of the artists we represent but also in the personal attention and outstanding customer service we provide. Whether you’re booking live music, an engaging keynote, or a crowd-pleasing comedian, we ensure a seamless, tailored experience from start to finish.
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Fogo de Chao - San Antonio North
Fogo de Chao - San Antonio North
San Antonio
Our second San Antonio restaurant is located in a premier dining location just North of downtown San Antonio. The restaurant features an open churrasco grill giving guests a 360-degree view of gaucho chefs demonstrating the culinary art of churrasco as they butcher, prepare and grill high-quality cuts of protein over an open flame. Additional highlights to enhance the guest experience include an expansive dining room centered around a fresh and seasonal Market Table anchored at the front of the grill, dry aged meat lockers for in-house aging and a lively indoor Bar Fogo area, ideal for smaller, shareable plates and craft cocktails.
Catering
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Allen Convention & Visitors Bureau Frequently Asked Questions

Explore frequently asked questions from the Allen Convention & Visitors Bureau regarding Health and Safety, Sustainability, and Diversity and Inclusion

Sustainable Practices

Please provide comments or a link to any publicly communicated Allen Convention & Visitors Bureau's sustainability or social impact goals/strategy.
No response.
Does Allen Convention & Visitors Bureau have a strategy that focuses on the elimination and diversion of waste (i.e. plastics, papers, cardboard, etc.)? If yes, please elaborate on your strategy of elimination and diversion of waste.
No response.

Diversity and Inclusion

For US hotels only, is Allen Convention & Visitors Bureau and/or parent company certified as a 51% diverse owned business enterprise (BE)? If yes, please indicate which one of the following you are certified as:
No response.
If applicable, could you please provide a link to Allen Convention & Visitors Bureau's public report on their commitments and initiatives related to diversity, equity, and inclusion?
No response.

Health and Safety

Were practices at Allen Convention & Visitors Bureau developed based on health service recommendations from public governmental entities or private organizations? If Yes, please list which organizations were used to develop these practices.
No response.
Does Allen Convention & Visitors Bureau clean and sanitize public areas and publicly accessible facilities (i.e. meeting rooms, restaurants, elevator banks, etc.)? If yes, describe any new measures that are taken.
No response.
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