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Destination Madison

22 E. Mifflin St. Suite 200, Madison, WI, USA, 53703
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Why Choose Madison?

Madison, WI's downtown district is nestled between two picturesque lakes—Mendota and Monona. It’s easy to get to Madison with direct flights to and from major cities nationwide, from Denver to Dallas to D.C. Here, you’ll find a lakeside convention center, 12,000+ hotel rooms and green urban spaces that are safe, sustainable and accessible. Innovation thrives here, fueled by a knowledge economy anchored by top ten research institution, the University of Wisconsin–Madison. The city’s compact, gold-rated walkability and easy airport access make navigation between hotels, venues and restaurants a breeze. Attendees feel welcome and safe exploring beyond the convention center, uncovering scenic views and local flavors. From James Beard-honored chefs to Nobel-level intellectual capital, Madison delivers big on value and vibe. We’re proud that our destination was designed with green meetings in mind, from the Frank Lloyd Wright-designed, LEED-certified Monona Terrace Community & Convention Center to the 29 acres of greenspace on Willow Island at Alliant Energy Center. Madison features more than 12,000 rooms and 400,000 sq. ft. of meeting space available to accommodate a wide variety of events. Madison has hosted environmental, educational, engineering, agri-business, sporting, biotechnology and medical groups including World Dairy Expo, IRONMAN Wisconsin and the CrossFit Games. Get set to be impressed by walkable, sustainable, unforgettable Madison. Plan now to host your next event here!

Venue Details

Hotels110
Convention center250,000 sq. ft.
Guest Rooms12,000
Guest rooms at 1 hotel250
Special event venues48
Average room rate$137.00
Occupancy rate59.1%
Restaurants1,450
Daily food cost-
Tax rate15.5%
Venue typeCVB
Discover MadisonDiscover Madison
For more information about Madison, WI explore the city guide

Getting Here

Getting here is easy: Many US cities offer direct flights to Madison which get you here in two hours or less! Once you land, it's less than 15 minutes by car to the Capitol Square, Monona Terrace & Community Convention Center and Alliant Energy Center. View maps information on how to get to and around Madison: https://www.visitmadison.com/plan/maps-and-transportation/
Distance from Dane County Regional Airport airport 5 mi

Location

Local Attractions

Wisconsin State Capitol

Wisconsin State Capitol

Historical landmark
Offering beautiful mosaics and towering marble columns, visit the State Capitol to experience the rich history of Wisconsin's diverse ethnic heritage on a free guided tour, or explore on your own.
2 E. Main St.
Madison, WI 53703
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Henry Vilas Zoo

Henry Vilas Zoo

Recreation
Where else can you see more than 650 animals from around the world for free? Henry Vilas Zoo has been one of visitors' favorite things to do in Madison for decades. Indoor exhibits like the aviary and primate building let you get up-close to some of the world's most amazing animals. The conservation carousel amazes all. And the polar bears are always putting on a show. Henry Vilas Zoo is one of only a few remaining free zoos in North America.
702 South Randall Ave.
Madison, WI, US 53715
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State Street

State Street

Shopping
The iconic State Street, which became a pedestrian mall in the 1970s, leads all the way from the Wisconsin State Capitol Building to the University of Wisconsin campus. It's known for its lively atmosphere, diverse shops, restaurants and entertainment venues. Throughout the seasons, pop-ups, live music and art can be enjoyed both indoors and outdoors.
Madison Children's Museum

Madison Children's Museum

Museum
With one-of-a-kind interactive exhibits, daily activities and year-round special events for both kids and adults, there's always something to do at the Madison Children's Museum. This unique venue has also been transformed to host events like the Association of Children's Museums Conference.
100 N. Hamilton St.
Madison, WI 53703
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Madison Museum of Contemporary Art

Madison Museum of Contemporary Art

Museum
Housed in a soaring, Cesar Pelli designed building, the Madison Museum of Contemporary Art (MMoCA) provides free exhibitions that engage people in modern and contemporary art. Four galleries offer changing exhibitions that feature established and emerging artists. A rooftop sculpture garden provides a respite with inspiring views. Admission is free.
227 State St.
Madison, WI 53703
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Overture Center for the Arts

Overture Center for the Arts

Theater
Experience internationally-acclaimed performances including opera, musicals, dance, and family entertainment. With over 200 performances, art exhibitions, and educational and community events each year, Overture also offers a variety of venues for meetings, conventions, and special events.
201 State St.
Madison, WI 53703
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Chazen Museum of Art

Chazen Museum of Art

Museum
The Chazen presents collections that range from ancient times to the present day, as well as temporary exhibitions, tours and cultural events. Special event space is also available. Admission is free.
750 University Ave.
Madison, WI 53703
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Olbrich Botanical Gardens

Olbrich Botanical Gardens

Park
At Olbrich, take in 14 outdoor gardens within the grounds, including the Rose Garden, the Herb Garden, the Meadow Garden and Serenity Garden. The Thai Pavilion and Garden is one of just four such pavilions to exist outside of Thailand. It contains gold-leaf etchings and, spanning 40 feet long, it was assembled with no nails or screws. Enjoy the Bolz Conservatory, an indoor tropical paradise featuring exotic plants, flowers, birds and fish. Free tram rides are available for guests who would like a guided, non-walking tour. Events, concerts and classes offered. Open daily, year-round.
3330 Atwood Ave.
Madison, WI
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Madison Boats at The Edgewater

Madison Boats at The Edgewater

Recreation
Madison Boats and Edgewater have partnered to offer an incredible experience exploring Lake Mendota. This captained excursion leaves from the Edgewater Pier. You will embark on a plush 24' Harris pontoon boat that comfortably sits ten and is driven by a Madison Boats staff. The Edgewater has curated a special menu to meet all your needs, from sweets to snacks, dinner and drinks.
1001 Wisconsin Pl.
Madison, WI 53703
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Lake Cruises

Lake Cruises

Recreation
Betty Lou Cruises offer group charters and public cruises on Lake Mendota and Lake Monona April through October. Lake Monona cruises depart one block from Monona Terrace Convention Center. Captain and crew guide you along while you enjoy buffet food and beverage service.
Lake Monona & Lake Mendota
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Wollersheim Winery & Distillery

Wollersheim Winery & Distillery

Recreation
Historic limestone winery known for its distinctive wines. Situated on southern slopes, the vineyards overlook the Wisconsin River. Winery store, guided tours and tastings daily. Open year-round. Located 25 miles northwest of Madison.
7876 Hwy. 188
Prairie du Sac, WI
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Nearby Vendors

American Ghost Walks
American Ghost Walks
Multi-city
Ghosts and fun bring your team closer together. Guided experiences to multiple haunted locations. Your group will be treated to a ghostly experience during a 90-120 minute walking tour, 3-hour bus excursion, or pick a custom experience with food and alcohol options or a family-oriented experience as well. Your team has been on outings before, but this time they've asked you to find something different and exciting for everybody. When looking for specific venues to host your group, it can be quite challenging. And the last thing you want is another work event that feels more like a chore than a fun activity. Your team doesn’t want to: - Throw any more axes - Go bowling again - Sit bored at a large group dinner Experience The City's Haunted Past with Your Entire Team On this special evening, you and your team will have the perfect opportunity to get to know each other better! Your guide is well-versed in local culture, so you can expect a fun, engaging, and spooky event.
Activity
Preferred staff
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DRSMusic, Inc.
DRSMusic, Inc.
Multi-city
DRS Music, Inc is a complete, all-inclusive live music company dedicated to the specific needs of each client. We provide all the music for your celebration. Our 8, 11, or even 14-Piece Orchestra will pack your dance floor, and our small ensembles will set the perfect mood for your event. Our packages include: 1. Designated MC to handle all announcements/introductions 2. Free Song Requests 3. DJ for band breaks 4. State of the art sound system 5. Stage lighting 6. Free, personalized gift for your guests to sign 7. Customizable schedule template 8. Complete peace of mind! Our clients include: Google, Microsoft, Samsung, Salesforce, Chrysler, All State, Yale, Northwestern, McDonalds, Kraft, Mars, Shell, Chicago Bears, Chicago Bulls First Band Voted into the Knot Hall of Fame Best of the Knot and Best of Wedding Wire for 17+ years Most Charitable Wedding Vendor in the Nation
Hired Entertainment
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The New Fashioned: A Bars and Recreation Experience
The New Fashioned: A Bars and Recreation Experience
Multi-city
The New Fashioned is Milwaukee's home for cold beer, squeaky cheese, and so much fun! As the most exciting and engaging event space in Milwaukee, The New Fashioned is located downtown in the heart of the Deer District just two blocks from Baird Center! With 25,000+ square feet of fun, flavor, and flexibility, The New Fashioned offers 8 Hyperbowling Lanes, 2 Dartball Bays, 2 outdoor Deck Curling Courts and a 50-tap self pourwall. We are built for interactive and engaging experiences! Let us help create memories.
Catering
Hired Entertainment
Transportation
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LMS Brandz
LMS Brandz
Multi-city
LMS Brandz is a full-service agency specializing in trade show merchandise and much more. From booth giveaways and branded apparel to executive gifting, displays, banners, signage, fulfillment, logistics, shipping, along with e-commerce solutions we handle it all. While there are many promotional companies to choose from, our 20+ years of industry experience and commitment to exceptional customer service set us apart. We deliver smart, reliable solutions designed to make the end-user experience seamless from start to finish. We are also a certified WOSB.
Amenities/Gifting
Logistics/Decor
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Audio Visual Productions Inc.
Audio Visual Productions Inc.
Multi-city
Audio Visual Productions Inc. strives to ensure that your attendees have a truly memorable experience!
Logistics/Decor
Preferred staff
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Show Ready Productions
Show Ready Productions
Multi-city
Show Ready Productions is a leading national event production services provider. We are your event production partner from start to finish. Our team is dedicated to making sure we begin with your vision and leave you and your attendees inspired by the experience.
Logistics/Decor
Preferred staff
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Door County Adventure Center
Door County Adventure Center
Sturgeon Bay
Our Vision And Mission Door County Advemture Center offers programs that provide experiential opportunities for people of all ages to participate in adventure learning. We recognize the interconnection of experience, learning, and development. Our team specialize in developing communication and team building skill using a combination of energizers, critical thinking initiatives and ropes course, kayaks, segways and zip lines activities. All programs are based on the basic philosophies and principles of experiential education. Schedule your adventure to learn more about us! Mission Facilitate adventure, enhance teams, develop leadership, and create lasting memories.
Activity
Hired Entertainment
Preferred staff
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Joshua's Limousine Service
Joshua's Limousine Service
Multi-city
Since 1995, Joshua’s Worldwide has transformed transportation through uncompromising attention to detail. Founded by Gary and Belinda McKeon with just six vehicles, we’ve grown into a premier transportation service with a fleet of 35+ vehicles and over 50 dedicated team members. Our commitment goes beyond transportation – we provide an experience. From casino shuttles to corporate events, weddings to leisure tours, we deliver first-class service with: 24/7 live customer support Rigorous chauffeur training and background checks GPS tracking and flight monitoring Impeccable safety standards Partnerships with world-class organizations We don’t just move you from point A to point B – the team at Joshua’s Worldwide creates memorable journeys tailored to your needs. Whether you’re traveling for business or pleasure, Joshua’s Worldwide ensures your transportation is comfortable, safe, and exceptional.
Transportation
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Vanloy
Vanloy
Multi-city
Vanloy is a family-owned event company rooted in connection, care, and craft. From our humble beginnings, we’ve carried forward a legacy of bringing people together—elevating every detail of service into an art form. French Citroën’s reimagined as refined mobile bars. Piaggio Ape’s—staging an elegant, charcuterie presentation. Staff encouraged to bring their own charisma and warmth. Atmospheres where service feels as personal as it is polished. Corporate evenings, private party's, and experiential brand activations. Our mission is simple: craft moments your guests will remember long after the last glass is raised—turning gatherings into experiences and drinks into stories worth sharing.
Activity
Catering
Logistics/Decor
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New England Aquarium
New England Aquarium
Boston
Host an unforgettable event at the New England Aquarium, one of Boston’s most distinctive waterfront venues. Guests can dine among penguins, sharks, and sea turtles, enjoy scenic views of Boston Harbor, or gather in the Simons Theatre, featuring state-of-the-art audiovisual technology and one of New England’s largest digital projection screens. From selecting the ideal space to creating a responsibly sourced menu, the experienced Event Management team will bring every detail of your vision to life. As a nonprofit research and conservation organization, the Aquarium is committed to ocean-friendly practices—and every event helps support vital animal care, research, rescue, and marine conservation efforts. With immersive animal encounters, flexible event spaces, exceptional cuisine, and an iconic waterfront setting, the New England Aquarium offers an inspiring experience your guests will remember long after the event.
Activity
Catering
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Convention Centers

Alliant Energy CenterLocated in the heart of Madison and a top choice for expositions, conventions, meetings, concerts, sporting events and much more, the Alliant Energy Center complex is a one-stop-shop for all your events.
Exhibit Space100,000 sq. ft.
Total meeting space770,000 sq. ft.
Monona Terrace Community and Convention CenterMonona Terrace Community and Convention Center is located on the shore of Lake Monona in downtown Madison, two blocks from the State Capitol building.
Exhibit Space37,200 sq. ft.
Total meeting space92,330 sq. ft.

Additional Information

Additional details

Learn more at https://www.visitmadison.com/meetings/

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Destination Madison Frequently Asked Questions

Explore frequently asked questions from the Destination Madison regarding Health and Safety, Sustainability, and Diversity and Inclusion

Sustainable Practices

Please provide comments or a link to any publicly communicated Destination Madison's sustainability or social impact goals/strategy.
No response.
Does Destination Madison have a strategy that focuses on the elimination and diversion of waste (i.e. plastics, papers, cardboard, etc.)? If yes, please elaborate on your strategy of elimination and diversion of waste.
No response.

Diversity and Inclusion

For US hotels only, is Destination Madison and/or parent company certified as a 51% diverse owned business enterprise (BE)? If yes, please indicate which one of the following you are certified as:
No response.
If applicable, could you please provide a link to Destination Madison's public report on their commitments and initiatives related to diversity, equity, and inclusion?
No response.

Health and Safety

Were practices at Destination Madison developed based on health service recommendations from public governmental entities or private organizations? If Yes, please list which organizations were used to develop these practices.
No response.
Does Destination Madison clean and sanitize public areas and publicly accessible facilities (i.e. meeting rooms, restaurants, elevator banks, etc.)? If yes, describe any new measures that are taken.
No response.
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