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Visit SLO CAL

81 Higuera Street, 93401
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Meet in SLO CAL

With something for everyone―from foodies, wine-lovers and history buffs to outdoor enthusiasts and athletes―San Luis Obispo County (SLO CAL) makes an ideal setting for your next meeting. Conveniently located between San Francisco and Los Angeles, SLO CAL is easily reached by car, plane, train and bus. Meeting venues range from indoor to outdoor, large-scale to intimate, corporate to casual, and offer state-of-the-art technology, seasonally-based catering and other appealing amenities to make your meeting memorable and productive. Enjoy comfortable accommodations at full-service resorts, budget-friendly hotels, quaint bed & breakfasts nestled in the heart of wine country, modern vacation rentals and RV parks fully loaded with amenities. When you're not in meeting-mode, explore boundless access to beaches and unspoiled coastline. Opportunities to see wildlife and explore hiking and biking trails are plentiful. Sip and savor at over 250 wineries. Or, immerse yourselves in the craft brewery, distillery and cidery scene. Casual-to-fine dining, pro-level golf courses, the art and history of Hearst Castle―even eco-tourism activities― are all within minutes of any point in SLO CAL.

Venue Details

Hotels215
Convention center20,000 sq. ft.
Guest Rooms10,837
Guest rooms at 1 hotel195
Special event venues126
Average room rate$160.00
Occupancy rate-
Restaurants368
Daily food cost$60.00
Tax rate13%
Venue typeCVB

Getting Here

Distance from San Luis Obispo Regional Airport airport 2 mi
Distance from Santa Barbara Municipal Airport airport 100 mi
Distance from Monterey Regional Airport airport 139 mi

Location

Local Attractions

Explore SLO CAL
Explore SLO CAL
Slow down in SLO CAL, where the good life unfolds moment by moment. Conveniently located midway between San Francisco and Los Angeles, this fertile playground boasts 315 days of sunshine per year and 80 miles/128 km of coastal playground to explore. Wineries, breweries, farm tours, California Mission history and rugged adventure await when you plan your SLO CAL trip today. Road trip, day trip, or settle in for a spell. With accommodations ranging from boutique hotels and bed and breakfasts to RV parks and cozy vineyard stays, you’ll savor the SLO life in style and comfort. If you’re ready to pull out of the fast lane, we’re ready for you. We’ll see you in SLO CAL, where every moment is too rich to rush.
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Restaurants
Restaurants
Perfectly positioned between two of the nation’s most vibrant gastronomic hubs, San Francisco and Los Angeles, SLO CAL attracts many talented chefs and sommeliers. Its relaxed pace and access to authentic ingredients from the farm, ranch and ocean additionally make it a desirable location to dine. Comfy weather, good beer and jaw-dropping vistas enhance the ambiance even more. When you’re in SLO CAL, the only time you’ll hear your stomach growl is when you can’t decide what to choose.
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Outdoor Activities
Outdoor Activities
Recreation
Otherworldy sand dunes, rolling hills, rugged cliffs, canyons and beautiful preserved lands provide an outdoor lover's paradise. Land lover's will be hard-pressed to choose between hiking, biking, golfing, horseback riding, ziplining, ATV excursions and even sandboarding. Water dwellers will have their pick of kayaking, surfing, paddle boarding, sailing, fishing or boating. Find a world that's just your speed, in SLO CAL.
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Wine Tasting
Wine Tasting
Set in one of California's most bucolic and visually stunning regions, SLO CAL is home to three award-winning areas: Paso Robles AVA in the north, and Arroyo Grande and Edna Valley AVAs in the south. In all, there are over 250 wineries and 32,000 vineyard acres/12,950 hectares to enjoy.
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Tours
Tours
Recreation
Immerse yourself in a true SLO CAL experience, guided by the knowledge and know-how of talented tour companies. Follow skilled, local experts as they lead you on a variety of outdoor activities—kayaking, stand-up paddleboarding, surfing, biking, fishing, hiking and more. For a delightful afternoon in SLO CAL, wine lovers, from beginner to enthusiast, can hop aboard a bus for a premier wine tour. For beer lovers, book a brewery tour to go behind-the-scenes at SLO CAL’s craft breweries. Tours can often be customized to fit your group’s interests, creating an unforgettable way to uniquely explore this exciting region.
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Arts + Culture
Arts + Culture
Museum
SLO CAL's culture is as diverse as its landscapes, with cultural escapes ranging from art galleries, museums and studios to live concerts, Hearst Castle and two California Missions.
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Beaches
Beaches
Recreation
SLO CAL's 315 days of sunshine a year go beautifully with our 80 miles/128 km of pristine coastline ranging from dramatic cliffs to soft, sandy beaches.
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Shopping
Shopping
Shopping
Take home a bit of SLO CAL with the perfect memento. SLO CAL has shopping options to fit every taste—from on-trend shopping at the Pismo Beach Premium Outlets to funky, eclectic shops and boutiques. Discover even more local goodness by bringing home a sense of the SLO CAL pace of life with handmade soaps, lotions and other goods, or showcase the work of a local artist with a purchase from a gallery or art museum.
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Events & Festivals
Events & Festivals
SLO CAL’s jam-packed calendar of events has something for everyone. With festivals celebrating apples, strawberries and tomatoes, as well as gin, chardonnay, and even macaroni and cheese, we take our eating, drinking and merrymaking very, very seriously. For music lovers, San Luis Obispo County is home to a wide variety of venues that attract musicians (and audiences!) from around the world. Comfortable year-round climate and diverse terrain make SLO CAL an ideal region for outdoor enthusiasts to convene and commune with the natural world, while athletes will find no shortage of races, triathlons and sporting events to compete in. History buffs will enjoy fairs commemorating SLO CAL’s rich past, and art aficionados will love events featuring painters, sculptors, glassblowers and mixed-media makers. Cozy up, and get to know the local scene by immersing yourself in community events year-round and during the holidays.
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Craft Beverage Tasting
Craft Beverage Tasting
The SLO CAL craft beverage scene is gaining a refreshing amount of attention. The craft brewing renaissance and interest in more complex, smaller-batch brews make this region a forerunner of IPAs, pilsners, porters, sours and gose. For apple lovers, several hard cideries have sprung up across the county, resulting in an endless amount of options. Many SLO CAL distilleries focus on traditional grain-based spirits, like whiskey and rye, while others distill winemaking’s unusable juice, skins and seeds into sophisticated brandies, gin, grappa and liqueurs. Time to get sippin'!
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Farmers Markets
Farmers Markets
SLO CAL loves to celebrate its rustic roots with gatherings of farmers, vendors and artisans collaborating to put on markets every day of the week. People love to socialize, be entertained and buy from a wide variety of fresh, locally grown products year-round at SLO CAL's 13 weekly farmers markets.
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Nearby vendors

Bloomingdale's
Bloomingdale's
Multi-city
Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 35 Bloomingdale's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, and Virginia. Our tourism program is available for individual visitors/groups at our stores in New York, San Francisco, Chicago, Aventura, and Honolulu. All day savings certificate includes 10% off best fashion and home brands or all day cosmetics saving certificate with 10% off after $200 spend (includes fashion and home). Additionally, customers can participate in gift with purchase events, appointments with stylists, private events, and beauty masterclasses.
Activity
Amenities/Gifting
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Bay City Bike
Bay City Bike
Multi-city
The Perfect Way to Enjoy San Francisco Bay City Bike: Your Source For San Francisco Bike Experiences. Biking San Francisco is our first love. See below and choose from an amazing selection of San Francisco Guided Bike Tours, Self-guided bike rentals, Alcatraz tours, combo tours, and more! Have a larger private group or a special route in mind? We are passionate about planning bike events! Bike San Francisco! We have 5 locations all in SF to help see the most where you are! The Bay City Bike team specializes in planning and hosting customized San Francisco Bike Tours for groups. Since 2001 we have hosted hundreds of guided and self guided tours and events of all sizes, from intimate family parties of three, to offsite, 20 mile bike tours of 300.
Activity
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Mystery Trip
Mystery Trip
Multi-city
Mystery Trip is a team bonding event planning company that creates unique experiences for our clients. The "mystery" is that none of your guests will know what they'll be doing until they experience it (don't worry...you'll be in the know!). We believe in the concept of "true fun" - where playfulness, connection, and flow merge - and build each of our events with this philosophy in mind in order to create a space for organic connection as guests have a shared visceral experience. Over the last 15 years, we have worked all over the US with hundreds of international blue-chip companies, including SpaceX, Chevron, Google, Red Bull, YouTube, Facebook, Netflix, Cisco, Tiffany & Co, Shopify, and many more.
Activity
Preferred staff
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City Club LA
City Club LA
Los Angeles
You'll be hard-pressed to find a more active, invigorating scene than City Club. From film screenings and wine dinners to high-profile speaker and networking mixers, City Club is LA's modern forum where the best and brightest of our city exchange ideas and then make them reality.
Restaurant/Bar
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Corporate Events Inc.
Corporate Events Inc.
Carlsbad
CEI has been bringing events to life for over 20 years. With main offices in the US and UK, our audiovisual and production company is equipped to manage all the technical elements for your events worldwide. We proudly provide quality equipment, skilled technicians, and experienced managers to handle every detail, so your live, hybrid, and virtual events are perfectly planned and executed. Our team collaborates with stakeholders and vendors, working to create meaningful opportunities for attendee engagement and interaction so your events leave an indelible impression.
Logistics/Decor
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Hard Rock LA
Hard Rock LA
Los Angeles
Located at the Hollywood & Highland Center beside the world-famous Dolby Theater and just steps away from the TCL Chinese Theater and Hollywood’s Walk of Fame, the Hard Rock Cafe on Hollywood Boulevard offers high-energy entertainment and a world-class menu.
Restaurant/Bar
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Shutterbox Photo Entertainment
Shutterbox Photo Entertainment
Multi-city
We provide photo booth rental, 360 Booth, Glambot, Bullet Time Camera Array, and unique photo rental services for live events and special occasions. Photo Booth Rental Chicago IL, Chicago Suburbs | Los Angeles, CA | Milwaukee, WI | Miami, FL | Las Vegas, NV. We provide photo services for your Event, Party, Corporate Celebration, Trade Show, Festival, Experiential Marketing Events & Activations, and other Special Occasions.
Logistics/Decor
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Rythm EFX Event Design & Fabrication
Rythm EFX Event Design & Fabrication
Multi-city
Based centrally in Denver, CO, as the trusted immersive production partner for Fortune 500 companies since 2012. We deliver stunning premium AV and in-house custom scenic fabrication nationwide, so your event feels seamless, looks incredible, and saves you money through smart bundling and single-point coordination. Clients keep coming back because we make production effortless, making planners look brilliant with stunning events their leadership loves.
Activity
Hired Entertainment
Logistics/Decor
Preferred staff
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Totally Toronto Art/Sassy City Studio
Totally Toronto Art/Sassy City Studio
Multi-city
Our service platform covers all the bases: Retail, Wholesale and Corporate Gifting. We are the perfect partner for any business bringing an event to our city. Founded in 2014, Sassy City Studio has had ample time to refine our offerings and establish relationships with the right manufacturers to help you create memorable events. Our experience includes collaborations with Destination Toronto, various event planners, and providing staff recognition and corporate gifts for Unity Health, a network of hospitals in Toronto. The foundation of our product line is the renowned artwork of local artist David Crighton, who has been capturing the essence of your city through his memorable images since 1973. We have recently added two new artists to our platform and have plans for continued expansion along the same these for other cities in North America.
Amenities/Gifting
Logistics/Decor
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Wine Country Trekking
Wine Country Trekking
San Francisco
Wine Country Trekking provides guided hikes in the beautiful wine country of California including Napa and Sonoma Valleys. These experiences include walking in the vineyards, amongst ancient redwood trees and oak groves with a curated wine country lunch and visits to iconic wineries for superb wine tasting experiences. In addition to our guided day hikes we provide luxury self-guided inn-to-in walking vacations from the gateway City of San Francisco to the California wine country with a focus on superb hiking, lodging, food and wine. We also have a Monterey Bay Trek.
Activity
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Additional Information

Additional details

- 80 Mi/129 Km of Coastline - 220+ Hotels, Resorts and Inns - 80+ Unique B&Bs - 2,000 Vacation Rentals - Over 300+ Wineries, Breweries and Distilleries - 10 Golf Courses - 315 Days of Sunshine - 72 Degrees Fahrenheit/22 Degrees Celcius Year-Round

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Visit SLO CAL Frequently Asked Questions

Explore frequently asked questions from the Visit SLO CAL regarding Health and Safety, Sustainability, and Diversity and Inclusion

Sustainable Practices

Please provide comments or a link to any publicly communicated Visit SLO CAL's sustainability or social impact goals/strategy.
No response.
Does Visit SLO CAL have a strategy that focuses on the elimination and diversion of waste (i.e. plastics, papers, cardboard, etc.)? If yes, please elaborate on your strategy of elimination and diversion of waste.
No response.

Diversity and Inclusion

For US hotels only, is Visit SLO CAL and/or parent company certified as a 51% diverse owned business enterprise (BE)? If yes, please indicate which one of the following you are certified as:
No response.
If applicable, could you please provide a link to Visit SLO CAL's public report on their commitments and initiatives related to diversity, equity, and inclusion?
No response.

Health and Safety

Were practices at Visit SLO CAL developed based on health service recommendations from public governmental entities or private organizations? If Yes, please list which organizations were used to develop these practices.
No response.
Does Visit SLO CAL clean and sanitize public areas and publicly accessible facilities (i.e. meeting rooms, restaurants, elevator banks, etc.)? If yes, describe any new measures that are taken.
No response.
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