The Swan Club

Selby New York is a design firm creating bespoke private label merchandise and SWAG for companies, brands and individuals! We can create anything from fully custom apparel & totes to pouches & personal care items. We also offer fulfillment & warehousing options to help you meet the needs of your business in these changing times.

Located in New York City’s founding neighborhood, Pier 17 is drenched in history. A stone’s throw from the Financial District and The World Trade Center, the area has more recently been synonymous with Wall Street workers and tourists visiting the 9/11 Memorial. But this summer changes all that with the re-launch of Pier 17 at the Seaport District NYC. Home to the Seaport Museum and the city’s largest concentration of restored maritime buildings, Pier 17 is being reclaimed for New Yorkers via dynamic food, drink, art, architecture, retail, and entertainment concepts that foster community and engage the city’s denizens, year-round. Pier 17 and the surrounding Seaport District comes out of its tourist trap shadows as its new tenants incorporate the neighborhood’s rich past, while embracing its future as a port of discovery. For history buffs, Pier 17 is one of the most interesting places in NYC. The economic growth of New York in the first half of the 19th century was driven by the Port of New York’s position as an import–export exchange and cargo center for emerging American and global markets. The Seaport and Pier 17 became a gateway for international shipping, maritime activities and the wholesale fish trade. South Street was known as the “Street of Ships” and the Wavertree, which is docked alongside Pier 17 to this day, arrived in New York City in 1895 en route to Calcutta with jute cargo aboard. The ship was acquired by the South Street Seaport Museum in 1968 and went through a 16-month, $13 million restoration. “These are the kinds of ships that built New York,” says Jonathan Boulware, executive director of the South Street Seaport Museum. A hub of commercial virtue (the finance, sea trade and printing press businesses were all located in this dense port) and accompanying vice (the area is home to some of the city’s oldest drinking dens, which played host to all manner of illicit activities back in the day), the Seaport was the first 24-hour district in New York, hence the phrase “the city that never sleeps”.

Bespoke Whisky Events and Tastings Since 2005, The Whisky Attic has been renowned for offering award-winning, bespoke whisky experiences that are as memorable as they are exceptional. With a global reach, we bring tailored whisky tastings to both intimate gatherings and large-scale events, ensuring every detail is crafted to perfection. From curated selections to personalized logistics, The Whisky Attic delivers an unparalleled experience directly to your location, making each event unforgettable. Our commitment to excellence ensures that every moment is flawlessly executed, leaving a lasting impression on your guests.

In 1992, New York Offstage began, when founder, Bev Sambrotto, left her role as Assistant Director of Visitor Services at Lincoln Center for the Performing Arts. Her tenure at Lincoln Center gave her invaluable experience as a producer of refined cultural events. This experience included talent recruitment and coordination with world-class talent from Lincoln Center’s companies, cutting edge event planning and production for Fortune 500 corporations, and creative, interactive program content for patrons, and international travel and luxury group clients. New York Offstage flourished as the industry leader in these immersive, behind-the-scenes experiences showcasing New York’s cultural world. As the company grew it was evident that its services and business model could be copied in other leading cultural destinations and in 2007 the brand was renamed The Offstage Group. Until 2012 The Offstage Group served groups of all sizes. The company had weathered several economic downturns and as a safeguard changed its business model to include memorable experiences for individual travelers. Your VIP Pass was born!

Located in Midtown Manhattan, Lightbox’s venue is equipped with multi-level, state-of-the art sound and lighting systems, HD projection mapping technology, and other customizable digital features. These components collectively make up the DNA of Lightbox as a leading destination for immersive product launches, elevated corporate meetings, and experiential activations of the future. Since 2013, Lightbox has worked with 1000+ of the most innovative brands to create experiences that blur the lines between digital and physical. The Lightbox venue features 4000+ sq ft of space, high ceilings, fully programmable walls, customizable vinyl options, an onsite kitchen and more.

Located in the center of New York City and the heart of Times Square, Hard Rock Cafe New York will rock your senses with tantalizing food and drinks and an awe-inspiring collection of music memorabilia. Times Square, also called the “Crossroads of the World” is the home of the New Year’s Eve Ball Drop, Broadway Theatre, Madame Tussauds wax museum, Ripley’s Believe It or Not!® Times Square, and many other famous attractions. The fun and excitement never stops in NYC and Times Square, and it never stops at Hard Rock Cafe New York.

The Tin Building by Jean-Georges is a sprawling, 53,000-square-foot culinary destination located in lower Manhattan’s historic Seaport. The culmination of Jean-Georges Vongerichten’s legendary career, the building is inspired by the myriad international flavors that define him as a chef and serve as a tribute to the Seaport’s now-shuttered Fulton Fish Market. From celebratory cocktails and intimate dinners to product launches, corporate events, and all-day meetings Tin Building is the perfect venue for any occasion. Features • Two floors of exquisitely designed private and semi-private dining spaces • Six Full Service Restaurants • Private Tasting Studio with broadcast capabilities and AV packages • Groups of eight to groups over 1,000+ indoors and outdoors

ASPIRE is our 9,000 square foot private events space, situated on the 102nd floor of One World Trade Center. Being an unparalleled vantage point of New York City, ASPIRE has a clean, contemporary architecture that captures a dramatically minimalist environment which sets the backdrop for New York's most elevated events. We host a variety of events and social gatherings to include corporate meetings, dinners and receptions to award ceremonies, film shoots, production launches and weddings. The transformative potential of the space is limitless.

Event photography requires more than striking images; it demands absolute reliability, seamless communication, and a partner who understands that an event planner’s reputation is on the line every time you bring in a vendor. With two decades of experience across the U.S. and abroad, Zorz Studios has covered conferences, galas, award ceremonies, fashion shows, fundraisers, brand activations, and executive gatherings, as well as weddings, private celebrations, and milestone events that blur the line between personal and professional. Beyond event coverage, our work extends into creative portraiture, corporate headshots, fashion and commercial campaigns, Bar and Bat Mitzvahs, and cinematic promo and music videos — all unified by the same commitment to storytelling, artistry, and professionalism. Zorz Studios is built to deliver not only beautiful imagery, but the trust, consistency, and creative spark that make every collaboration effortless and unforgettable.