Visit Lubbock, The Convention and Visitors Bureau

Convention Center27,871 sq. m
Guest Rooms5,300
Guest Rooms at 1 Hotel250 Guest Rooms
Special Event Venues50
Average Room Rate$88.00
Daily Food Cost
Occupancy Rate64.3%
Tax Rate13%

Visit Lubbock, The Convention and Visitors Bureau


Why Choose Our Destination?

When the nights light up with brilliant performances, the art scene heats up with local flair and area-grown grapes are transformed into a savory glass of wine, you’ve arrived in Lubbock. Because of the wide variety of attractions and events, it’s no wonder that Lubbock is the 7th most visited Metropolitan Statistical Area (MSA) in Texas. The city’s centralized location and well-designed infrastructure make travel easy with a quick flight or short drive. Lubbock is seeing a boom in hotel development, and in the past year, the “Hub City” welcomed the Arbor Hotel & Conference Center, which houses 100 rooms and 3,000 square feet of meeting space, the Courtyard by Marriott Downtown and the Home2 Suites. With a variety of meeting spaces to accommodate groups of any size, Lubbock offers true West Texas hospitality with the conveniences of a larger city. Meeting planners have been wowed by Lubbock’s unique venue options such as one of Lubbock’s five award-winning wineries, the American Wind Power Center, National Ranching Heritage Center and much more. When it comes to hospitality, the Visit Lubbock Team delivers it in the smallest of details. From warm welcomes and a dedicated staff to one-of-a-kind venues and savory cuisine, the team shows guests what the West Texas experience is all about. Once meetings are finished for the day, attendees will enjoy a blend of activities and attractions including wineries, championship golf courses, eclectic restaurants, internationally recognized museums and much more. For a free Meeting Planning Guide or a list of unique meeting venues, visit or call 800.692.4035.

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Distance from Airport

  • Lubbock Preston Smith International Airport (LBB)

    11.27 km from City Center


Local Attractions

Buddy Holly Center

No visit to Lubbock is complete without a stop at the Buddy Holly Center located in the historic Depot Entertainment District. The Center houses a permanent exhibition dedicated to the life and music of Buddy Holly and showcases unique memorabilia donated by the family, friends and fans of Lubbock’s favorite son. The Center also houses the Lubbock Fine Arts Gallery. Maria Elena Holly ™
1801 Crickets Ave.
Lubbock, TX 79401

Museum of Texas Tech University

Explore exhibits featuring a total of nearly 5 million objects at the Museum of Texas Tech University. You’ll discover collections in the arts, humanities and natural sciences, as well as the Moody Planetarium with daily laser and star shows. The museum also trains future professionals through its nationally recognized graduate level programs in Museum Science and Heritage Management.
3301 4th St.
Lubbock, TX, US 79409


Fun fact: Lubbock is home to five award-winning wineries and grows 80 percent of wine grapes for the state of Texas. Whether you’re in the mood for a savory red blend or a crisp Chardonnay, you’ll indulge all of your senses as you learn the process of winemaking from the experts themselves and marvel at the stunning architecture and vineyards right here on the South Plains.
Lubbock, TX, US

Louise Hopkins Underwood Center for the Arts (LHUCA)

LHUCA is a must-see when it comes to contemporary art on the South Plains. Visitors will find the center is not only a place to see art, but experience it as well. Its campus includes multiple working studios, visual art galleries, a theatre and rehearsal hall and various classes that you can drop into throughout the year.
511 Ave. K
Lubbock, TX, US 79401

National Ranching Heritage Center

This 16-acre site houses 48 authentic structures dating back to the 1700s, which have been fully restored and furnished. Through year-round events and tours, the center depicts the life of North American ranchers. These events include the popular Candlelight at the Ranch hosted each December and Ranch Days held every April, where spectators can watch and learn how life was lived during that time. It’s guaranteed that visitors will experience the real West like they never have before at the National Ranching Heritage Center
3121 4th St.
Lubbock, TX, US 79409

Lubbock Moonlight Musicals

Lubbock Moonlight Musicals inspires audiences throughout the summer with fun and exciting musicals at their outdoor amphitheater located in Mackenzie Park. Making use of local talent, as well as bringing in various Broadway professionals, Lubbock Moonlight Musicals is able to produce shows that thrill all audiences, from sophisticated theater viewers to first-timers. The organization also hosts shows year-round at The Christine DeVitt Icehouse and Lubbock Memorial Civic Center theaters.
Lubbock, TX

Texas Tech Public Art Collection

Named one of the top 10 university public art collections in the U.S. by Public Art Review, the Texas Tech Public Art Collection seeks to enrich the cultural and intellectual life of its campuses by building and maintaining a unique collection of public art created by some of the leading artists of our time.
2500 Broadway
Lubbock, TX

Silent Wings Museum

From 1942 to 1944, Lubbock was home to the majority of American Glider Pilots and their flight training for World War II. To preserve their history and bravery, the Silent Wings Museum tells the story of the U.S. Glider Program through three exhibit galleries, a C-47 airplane, a research library, multimedia theater and one of the few fully restored World War II gliders in existence.
6202 I-27
Lubbock, TX, US 79403