The Trade, Autograph Collection

420 West Juneau Avenue, Milwaukee, WI, USA, 53203
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About us

Recently opened in 2023 is the vibrant and sophisticated The Trade Hotel. Part of the Autograph Collection Hotel by Marriott, a remarkable group of luxury independent hotels around the world, where every hotel has a story. Each is exceptional, one-of-a-kind and has its own distinct perspective. The Trade is built on the foundation of Milwaukee’s beginning as a fur trading post and pays homage to the hard-working tradespeople who built the city. The hotel’s design is so seamlessly integrated into Milwaukee’s history and ties elements of the city into its design and feel. The hotel's location in the heart of downtown Milwaukee, adjacent to Fiserv Forum, makes it a central hub for sports, culture, and entertainment. With 207 luxurious rooms and suites, The Trade provides a comfortable and stylish accommodation option for guests. One of the notable features of The Trade is its extensive meeting and event spaces, totaling over 8,000 square feet. Combining modern amenities, versatile spaces, beautiful design, and diverse catering options, event experiences at The Trade goes beyond the ordinary, providing something special and memorable. This makes it an ideal venue for gatherings, conferences, and events of various sizes, accommodating groups of up to 300 people. The variety in cuisine styles, beverage offerings, and atmospheres across the 3 dining outlets in The Trade caters to a broad range of preferences and occasions. Whether guests are looking for a casual meal with modern twists, a sophisticated lounge experience with shareable plates, or authentic Italian cuisine with rooftop views, The Trade provides diverse options for its guests. Adding to the amenities of The Trade, most recently Milwaukee Bucks superstar Giannis Antetokounmpo and his brothers opened AntetokounBros, a new retail store. As the second store to open its doors and the first in the United States, the location in The Trade offers apparel, accessories, gifts and other exclusive items. The Trade positions itself as more than a physical space; it becomes a gateway for guests to immerse themselves in the authentic essence of Milwaukee. The entire team takes pride in not only offering excellent service but in curating experiences that reflect the local identity making guests feel welcome and valued. To learn more about The Trade, visit www.thetradehotel.com.

Venue Details

ChainMarriott Bonvoy
BrandAutograph Collection
Built2023
Renovated2023
Total meeting space8,274 sq. ft.
Guest Rooms207
Venue typeHotel

Industry Ratings

AAA

Amenities

Room features and guest services

  • Concierge services
  • Luggage storage
  • Room service
  • View (urban)
  • Voicemail box

Facilities

  • Extended stay
  • Onsite catering
  • Onsite gift shop
  • Onsite restaurant
  • Onsite security
  • Pet friendly
  • Rental car service
  • Space (private)
  • Wheelchair accessible

Meeting rooms

Total meeting space
8,274 sq. ft.
Largest room
10,410 sq. ft.
Space (private)
9,000 sq. ft.
Meeting rooms
10
Second largest room
5,800 sq. ft.
Explore Meeting Rooms
Explore Meeting Rooms
Find the perfect room with setup charts and interactive 3D floor plans.

Meeting space

Meeting room floor plans

Walker Room
Founder’s Ballroom + Pre Function Space
Walker Room A
Founder's A
Cream City
Founder’s CDE

Guest rooms

Total guest rooms
207
Single (1 bed)
117
Single (1 bed) rate
$219.00 - $419.00
Double (2 beds)
67
Double (2 beds) rate
$219.00 - $419.00
Suites
23
Tax rate
17.9%

Location

Getting Here

The Trade Milwaukee is easily accessible by car as well as by air through the Milwaukee Mitchell International Airport, just a 10-15 minute drive from downtown.
Distance from airport 10.8 mi
Parking in the area
Valet parking
( $49.00/day )
Street parking
Bus parking

Local Attractions

AntetokounBros

AntetokounBros

Shopping
Occupying 1,400 square feet of The Trade’s first floor, AntetokounBros is a dynamic streetwear fashion brand owned by the Antetokounmpo family.
434 W Juneau Avenue
Milwaukee, WI, US 53203
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Deer District

Deer District

Business district
1 min
Deer District is more than Milwaukee’s premiere location for sports and entertainment, it is Milwaukee’s newest neighborhood – a neighborhood built for Milwaukee to live, work AND play. Featuring Fiserv Forum at the center, Deer District strives to be a 365-day destination, serving as a hub for Milwaukee’s vibrant future and connecting our existing downtown neighborhoods. From 150+ events a year, myriad dining and entertainment options, Deer District redefines downtown Milwaukee.
1134 Vel R. Phillips Avenue
Milwaukee, WI, US 53203
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Fiserv Forum

Fiserv Forum

Recreation
1 min
This is your opportunity to see behind the scenes of this transformative venue and learn about how the vision of Fiserv Forum became a reality. Add in the Milwaukee Bucks storied past and electrifying present - including winning the 2020-21 NBA Championship, this approximately 90-minute experience will leave you informed on the past and inspired about the future of entertainment in Milwaukee.
1111 Vel R. Phillips Avenue
Milwaukee, WI, US 53203
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The Mecca Sports Bar & Grill

The Mecca Sports Bar & Grill

Nightlife
1 blk
Named for Milwaukee's famous historic arena, The Mecca gets you as close to watching the game in person as you'll get without a ticket. A 42-foot-wide high definition screen dominates the room, making it clear that this bar is all about the ultimate sports bar experience.
1134 Vel R. Phillips Avenue
Milwaukee, WI, US 53203
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Bucks Pro Shop

Bucks Pro Shop

Shopping
1 blk
Get your must-have Bucks gear here, from t-shirts and jerseys to growlers, bobbleheads, and more. Located on the southeast corner of Fiserv Forum, the Pro Shop is open daily for all your shopping needs.
1111 Vel R. Phillips Avenue
Milwaukee, WI, US 53203
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The Beer Garden

The Beer Garden

Nightlife
1 blk
This outdoor beer garden on the plaza of the Deer District features an ever-changing collection of craft beers. Grab a beer, play some games, and tune in on outdoor big-screens on game nights.
1133 N Old World 3rd Street
Milwaukee, WI, US 53203
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Good City Brewing

Good City Brewing

Nightlife
1 blk
The second taproom for this popular local craft brewery features 24 Good City taps, a pilot brewing system that offers small-batch and experimental brews, as well as a kitchen featuring stone-fired pizzas.
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Milwaukee, WI, US 53203
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Drink Wisconsinbly Pub

Drink Wisconsinbly Pub

Nightlife
1 blk
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Mo’s...A Place for Steaks

Mo’s...A Place for Steaks

Nightlife
1 mi
Upscale restaurant serving premium steaks, seafood & wine in sophisticated surroundings.
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Carson's Prime Steaks & Famous Barbecue

Carson's Prime Steaks & Famous Barbecue

Nightlife
1 blk
Modern-looking BBQ chain link offering corn bread, babybacks & prime rib in stylish environs.
301 W Juneau Avenue
Milwaukee, WI, US 53203
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3rd Street Market Hall

3rd Street Market Hall

Nightlife
1 mi
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Lucky Clover Irish Pub

Lucky Clover Irish Pub

Nightlife
2 blks
Milwaukee's newest Irish bar —with a modern twist, great food, and a fun atmosphere.
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State Street Pizza Pub

State Street Pizza Pub

Nightlife
3 blks
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Third Street Tavern

Third Street Tavern

Nightlife
2 blks
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Lakefront Brewery

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Nightlife
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S'Lush Daiquiri Lounge

S'Lush Daiquiri Lounge

Nightlife
2 blks
Upscale daiquiri bar and restaurant located along the Milwaukee riverfront.
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Milwaukee, WI, US 53203
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Milwaukee RiverWalk

Milwaukee RiverWalk

Recreation
1 mi
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Milwaukee Kayak Company

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Recreation
2 mi
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Pabst Theater

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1 mi
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Miller High Life Theatre

Miller High Life Theatre

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1 mi
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Best Place at the Historic Pabst Brewery

Best Place at the Historic Pabst Brewery

Historical landmark
3 blks
Best Place, located at the heart of the former Pabst Brewery, celebrates the history of Pabst with historic Blue Ribbon Hall, The Great Hall, & the Captain's Corner, the Guest Center/Tap Room along with two beautiful outdoor courtyards. all which can be rented for events. Beer History Tours along with a Gift Shop featuring the largest selection of beer related merchandise in the Midwest. In the tavern and adjacent beer gardens, local and Wisconsin-brewed beers are served in an authentic, German atmosphere.
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Milwaukee Art Museum

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1 mi
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Harley-Davidson Museum

Harley-Davidson Museum

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Milwaukee Public Museum

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1 mi
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Historic Third Ward District

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Business district
2 mi
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American Family Field

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Milwaukee County Zoo

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9 mi
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Wisconsin Center District

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1 mi
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University of Wisconsin-Milwaukee

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3 mi
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Medical College of Wisconsin

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Milwaukee Institute of Art & Design

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Milwaukee School of Engineering

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1 mi
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Milwaukee Mitchell International Airport

Milwaukee Mitchell International Airport

Airport
9 mi
Located just 9 miles (an easy 10-15 minute drive) from downtown, Milwaukee Mitchell International Airport (MKE) is a low-fare, easy-travel airport serving Milwaukee, southeastern Wisconsin, Chicago & northern Illinois.
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Additional Information

Cancellation Policy

48 Hours

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The Trade, Autograph Collection Frequently Asked Questions

Explore frequently asked questions from the The Trade, Autograph Collection regarding Health and Safety, Sustainability, and Diversity and Inclusion

Sustainable Practices

Please provide comments or a link to any publicly communicated The Trade, Autograph Collection's sustainability or social impact goals/strategy.
Please visit Marriott.com/Serve360 for Marriott International's sustainability & social impact strategy and 2025 goals information.
Does The Trade, Autograph Collection have a strategy that focuses on the elimination and diversion of waste (i.e. plastics, papers, cardboard, etc.)? If yes, please elaborate on your strategy of elimination and diversion of waste.
Yes, Paper,Newspaper,Cardboard,Mixed,Aluminum,Plastic,Glass,Cooking Oil,Universal Waste Recycling (batteries, light bulbs, paint)

Diversity and Inclusion

For US hotels only, is The Trade, Autograph Collection and/or parent company certified as a 51% diverse owned business enterprise (BE)? If yes, please indicate which one of the following you are certified as:
No response.
If applicable, could you please provide a link to The Trade, Autograph Collection's public report on their commitments and initiatives related to diversity, equity, and inclusion?
https://www.marriott.com/diversity/diversity-and-inclusion.mi

Health and Safety

Were practices at The Trade, Autograph Collection developed based on health service recommendations from public governmental entities or private organizations? If Yes, please list which organizations were used to develop these practices.
Yes, Marriott cares greatly about every guest's experience and takes hygiene and sanitation very seriously. Marriott has established strict standards of cleanliness for all of its hotels that either meet or exceed public health department regulations. 
Does The Trade, Autograph Collection clean and sanitize public areas and publicly accessible facilities (i.e. meeting rooms, restaurants, elevator banks, etc.)? If yes, describe any new measures that are taken.
Yes, Marriott cares greatly about every guest's experience and takes hygiene and sanitation very seriously. Marriott has established strict standards of cleanliness for all of its hotels that either meet or exceed public health department regulations. 
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