Visit Virginia's Blue Ridge

Convention center10,219 sq. m
Guest Rooms5,000
Guest rooms at 1 hotel300 guest rooms
Special event venues22
Average room rate
Daily food cost
Occupancy rate
Tax rate5%

Visit Virginia's Blue Ridge


Meetings as Nature Intended

The Roanoke Valley in Virginia's Blue Ridge is the natural place to meet. Nestled in Virginia's Blue Ridge Mountains along the Blue Ridge Parkway and Appalachian Trail, the Roanoke Valley provides a metro mountain mix of exciting adventure with refined culture. The Blue Ridge Parkway, voted "America's Favorite Drive," offers six different entry points as it winds through Virginia's Blue Ridge. As the largest metropolitan area in the Blue Ridge Mountains, the Roanoke Valley is a place where visitors can concentrate on business and relax among modern amenities. Meetings, conventions, conferences, trade shows, and every other kind of gathering are well accommodated in the Roanoke Valley in Virginia's Blue Ridge. Collectively, Virginia's Blue Ridge features over 683,000 square feet of flexible meeting space, and can handle groups of up to 11,000 attendees. The region offers two civic centers with coliseums and a Special Events Center, as well as a technologically advanced IACC-approved conference center. The Conference Center is conveniently located within walking distance of downtown Roanoke's market district. In addition to offering first-class meeting space, quality and affordable accommodations can be found in all corners of Virginia's Blue Ridge. Over 5000 guest rooms are available, including 2500 committable rooms.

Photo Gallery


Distance from airport

  • Roanoke-Blacksburg Regional Airport

    3.22 km from city center

  • Lynchburg Regional Airport

    72.42 km from city center

  • Piedmont Triad International Airport

    144.84 km from city center


Local Attractions


Whether you are interested in organizing a large outing for a group or want to spend a leisurely afternoon round by yourself, the courses in the Roanoke Valley are perfectly suited to meet your needs. Take in the breathtaking views of the Blue Ridge Mountains while you prepare for your putt on a challenging green. Keep your tee shot straight as you face the waterfront holes on the courses at Smith Mountain Lake. You can even play on a local course (Primland's Highland Course) that's been recognized by Golf Digest as one of the top courses in America.
Virginia's Blue Ridge

Historic Roanoke City Market in Downtown Roanoke

0 minutes away
The Historic Roanoke City Market brings an enticing array of fresh fruits, vegetables, flowers, and plants during growing season. The market even boasts a variety of fresh meats—all from local farms! Fresh food isn’t the only thing waiting for you at the market. The market has a number of artisans who have joined the farmers and planters, offering handcrafted items, unique jewelry, and other art objects. The Historic Roanoke City Market is open year-round, seven days a week, and closes only on Christmas and New Year's Day. It has been recognized as a "Great American Public Place" by the Lyndhurst Foundation along with other winners like the Vietnam Memorial in Washington, DC and Central Park in New York City.
32 Market Square
Roanoke, VA, US 24011


With nine wineries in the region, you're never far from a great time over a glass of wine in Virginia's Blue Ridge. Sample delicious fruit wines or more traditional award-winning reds & whites, and have a toast to the beautiful surrounding views of the mountains as you unwind. Many of the local wineries also host various special events throughout the year and are outstanding venues for live music and performances. The region even features a local wine trail, which offers a fantastic sampling experience.
Virginia's Blue Ridge

Roanoke Star and Overlook

Historical landmark
10 minutes away
To receive a true appreciation of the beauty of Virginia's Blue Ridge, stand among the stars at the Roanoke Star & Overlook. The Roanoke Star is located high above the city atop Mill Mountain and overlooks the surrounding Roanoke Valley and Blue Ridge Mountains. This iconic, neon star has become a cherished symbol of Roanoke as it shines brightly every night to welcome visitors to Virginia's Blue Ridge and warm the hearts of residents who call the area home.
Mill Mountain
Roanoke, VA, US 24014


Virginia's Blue Ridge is quickly developing into a popular location for craft beer, which is now home to over seven local breweries. The plentiful supply of top-quality water combined with the beautiful landscape and unique culture that exists in the region makes it a natural choice for many beer companies. Some of the tastiest stouts, porters, IPAs, lagers and much more are being produced in the Blue Ridge Mountains, and they're all available for your pleasure.
Virginia's Blue Ridge

The Taubman Museum of Art

2 minutes away
Experience a first-class art museum in Downtown Roanoke, where you'll find equal emphasis on exhibitions, collections, lectures, performances, film and conversations. Our exhibitions and collections explore ideas and art reflecting the traditions and history of our region and the world we live in.
110 Salem Ave
Roanoke, VA, US 24011

Blue Ridge Parkway

10 minutes away
The Blue Ridge Parkway winds through the heart of Virginia's Blue Ridge Mountains. At 469 miles, this scenic drive winds along the Blue Ridge Mountains and offers visitors the opportunity to enjoy some of the best mountain views in the world. The Blue Ridge Parkway also connects you to interesting locations in Virginia's Blue Ridge. The Parkway is only a 10-minute drive from Downtown Roanoke and there are six different entry points to this world-famous road throughout the region.
Blue Ridge Parkway Visitor Center
3900 Rutrough Road SE
Roanoke, VA, US 24014

Center in the Square

2 minutes away
Center in the Square has been a treasured part of the Roanoke Valley’s cultural life for three decades. In 2013, Center in the Square unveiled its extraordinary $30 million renovation. The seven-story complex, located in the heart of downtown Roanoke, now includes a butterfly habitat, two 500-gallon jellyfish aquariums and a rooftop garden with an overlook deck.
One Market Square
Roanoke, VA, US 24011

Convention Centers

  • Berglund Center-Spectra Venue Management

    The Roanoke Civic Center continues to be Western Virginia's premiere full-service facility with a 10,500 seat Coliseum, 2,151 seat Performing Arts Theatre, 14,000 square feet Exhibit Hall, and a new 46,000 square feet Special Events Center.

  • Salem Civic Center

    The Salem Civic Center, the hub of the James E. Taliaferro Sports and Entertainment Complex, became a part of Salem’s landscape October 1967. For more than 40 years the 7,000 seat facility has welcomed a who’s who of entertainment’s brightest stars.


Additional Information

The views of Virginia's Blue Ridge Mountains are only the beginning of everything you can experience when you visit the area. For the water lover, Smith Mountain Lake, the largest man-made lake in Virginia, is only 45 minutes away from downtown Roanoke and offers over 500 miles of shoreline. The lake features a variety of opportunities for fishing, swimming, boating, jet skiing, and more for the adventurous visitor. The Roanoke Valley in Virginia's Blue Ridge is also home to a rich cultural history. Visitors can pay tribute to our country's fallen heroes at the National D-Day Memorial or learn about many of the Civil War Battles that took place in the region by following the Hunter's Raid Civil War Trail. Also, the birthplaces of Booker T. Washington and several U.S. Presidents are all worth the short drive to visit. This prosperous community of 300,000 residents is the financial and cultural center of western Virginia, offering first-class conference facilities, dining, shopping, and entertainment. The Roanoke Valley in Virginia's Blue Ridge is an ideal location for various types of meetings. The eclectic charm and modern luxury of our accommodations will suit every style and budget, all extending the traditional Southern hospitality that makes this region so welcoming. The Roanoke Valley is the destination where you can experience your perfect Blue Ridge Meeting.