Jerusalem Development Authority

Jerusalem is one of the strongest tourism brands in the world, offering a combination of history dating back thousands of years, cultural institutions, tourist sites and cultural events - international tourism. In recent years, there is a significant increase in the number of tourists arriving in Israel in general and Jerusalem in particular. 2010 was a record year for tourism in Israel; about 3.5 million tourists visited the country and about 2.7 million of them visited Jerusalem. In addition, the Authority initiates and promotes tourism cultural events, such as the Opera Festival in Jerusalem, the Jerusalem Conference of the International Tourism, Hamshushalayim, summer campaign, and more.