Visit SLO CAL

81 Higuera Street, San Luis Obispo, CA, USA, 93401
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Meet in SLO CAL

SLO CAL (San Luis Obispo County) is conveniently located midway between San Francisco and Los Angeles, offering an idyllic backdrop for meetings with diverse accommodations and venues. Known for its charm, beautiful beaches, world-class wineries, and team building activities, SLO CAL is ideal for meeting planners seeking the unique and unexpected.

Venue Details

Hotels215
Convention center-
Guest Rooms10,837
Guest rooms at 1 hotel195
Special event venues126
Average room rate$169.00
Occupancy rate-
Restaurants368
Daily food cost$60.00
Tax rate13%
Venue typeCVB

Getting Here

Distance from San Luis Obispo Regional Airport airport 2 mi
Distance from Santa Barbara Municipal Airport airport 100 mi
Distance from Monterey Regional Airport airport 139 mi

Location

Local Attractions

Group Dining

Group Dining

Few destinations deliver group dining experiences like SLO CAL. With hundreds of local farms and year-round farmers’ markets, group menus shine with fresh, farm-to-table cuisine. From casual welcome dinners to private buyouts at Michelin Guide-recommended restaurants, SLO CAL offers venues that easily accommodate groups of all sizes and styles. Coastal access ensures freshly caught seafood, while the region’s Mediterranean climate produces world-class wines, ideal for hosted receptions, pairings, and off-site events, alongside a vibrant craft brewery, cider, and distillery scene perfect for memorable group outings.
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Group Activities

Group Activities

SLO CAL’s sunshine and diverse landscapes provide an unforgettable backdrop for team-building experiences. Energize groups with outdoor adventures like horseback riding, golf, hiking, hot air balloon rides, ziplining, archery, or Hummer tours across the iconic Oceano Dunes. On the water, build connection through kayaking, surfing lessons, paddleboarding, scenic boat tours, or whale-watching excursions. For teams seeking a taste of local culture, explore olive oil tastings, oyster shucking, farm tours, culinary classes, wine cave experiences, and more.
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Wine Tasting

Wine Tasting

With more than 250 wineries across Paso Robles and San Luis Obispo wine country, SLO CAL offers a world-class wine destination ideal for group experiences. Scenic vineyard settings, internationally acclaimed wines, and easy-to-navigate wine trails make it easy to plan tastings, receptions, and off-site events for groups of all sizes. From barrel tastings and intimate winemaker dinners among the vines to distinctive experiences like sidecar tours or ziplining through vineyard landscapes, SLO CAL delivers a laid-back yet refined wine country atmosphere designed to create memorable group moments. For groups seeking options beyond wine, the region is also home to breweries, and craft distilleries, offering a diverse and dynamic tasting scene to suit every preference.
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Golf

Golf

When planning your next meeting, corporate retreat, or group incentive getaway, discover the perfect mix of productivity, camaraderie, and coastal charm with a golf-inspired escape in SLO CAL. From sweeping ocean vistas to rolling vineyards, the region’s premier coastal courses offer more than just a game. Whether your group is seeking friendly competition, scenic downtime, or team-building with a view, SLO CAL’s courses provide a unique and unforgettable backdrop for any gathering.
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Wellness

Wellness

Thanks to its laid-back pace of life and stunning landscapes, SLO CAL is a premier wellness destination. Choose from rejuvenating luxury spa treatments, wine and crystal pairings, restorative sound baths, goat yoga, mineral springs, CBD experiences, and more. Slow down, connect with nature, and enjoy endless opportunities to relax, recharge, and bond. Whether with colleagues or a group retreat, SLO CAL offers unforgettable wellness weekends that balance adventure, mindfulness, and connection.
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Arts & Culture

Arts & Culture

SLO CAL is a vibrant destination for groups seeking arts and culture experiences. Explore renowned art museums, downtown galleries, live music venues, and hands-on art workshops, or plan a visit to Hearst Castle and Sensorio, where art meets nature—there’s inspiration for every team.
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Beaches

Beaches

The beaches in SLO CAL are made for adventure and laid-back coastal vibes. With over 80 miles of coastline along Highway 1, there’s always something to do, whether you’re kayaking through sea caves, watching sea otters from a stand-up paddleboard or catching waves near the pier. Every beach day here comes with a side of sunshine and relaxed, Central Coast charm.
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Nearby Vendors

MAD Tours & Events
MAD Tours & Events
Multi-city
Exceptional Events & Experiences Across the United States! MAD Tours & Events is a full-service Destination Management Company specializing in corporate events, incentive trips, executive retreats, conferences, product launches, team-building programs, and luxury group travel across the U.S. We provide end-to-end support, including venue sourcing, accommodations, transportation, VIP services, dining programs, entertainment, themed events, exclusive experiences, and on-site coordination. From small executive gatherings to large-scale events, we create seamless, memorable experiences tailored to each client’s goals. Our multilingual team supports clients in French, Spanish, and English, with additional language support available as needed. As a Travelife Certified DMC, we are committed to sustainability, ethical business practices, and responsible tourism. With experience across destinations like New York City, Miami, Los Angeles, San Francisco, Las Vegas, Chicago, Nashville, and New Orleans, we combine creativity, local expertise, and trusted on-the-ground support to bring each event to life.
Preferred staff
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Lumetry Media
Lumetry Media
San Diego
Lumetry Media is the last photography team you will ever hire! Our photographers not only create beautiful images but our studios technology forward movement bring you INSTANT photo delivery to clients as well as attendees.
Logistics/Decor
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Pop Nouveau Jazz Entertainment
Pop Nouveau Jazz Entertainment
Multi-city
Based in SOUTHERN CALIFORNIA, Pop Nouveau Jazz Entertainment is a premier, full-service Jazz entertainment management company specializing in a sophisticated, cross-genre musical experience we call "Pop Nouveau Jazz." Our mission is to create and curate memorable live jazz entertainment experiences that your clients and audiences talk about with enthusiasm after every event! ► What makes our approach special is the "Recognition Factor." When an audience hears a familiar Britany Spears, Bruno Mars, or Beatles melody reimagined through a vintage 1940s lens, it creates an instant "aha!" moment. It invites the audience to lean in, sparking conversation and connection. ► How We Elevate Your Event: We don’t just provide background music; we provide a curated atmosphere. Whether it’s a high-stakes corporate gala, an intimate boutique wedding, or a luxury brand launch, our ensembles are styled and coached to match the aesthetic excellence of your venue. ► Bespoke Curation: From solo "Noir" pianists to full "Big Band" Pop Nouveau orchestras. Versatile Repertoire: A library of hundreds of modern hits rearranged with syncopation, swing, and soul. ► Visual Sophistication: Our performers reflect the "Nouveau" aesthetic—classic elegance with a modern edge. By choosing Pop Nouveau Jazz, you aren't just booking a band; you are securing an immersive experience. We specialize in that "golden hour" energy—where the music is sophisticated enough for cocktails and conversation, yet infectious enough to keep guests engaged and energized throughout the night. ► Pop Nouveau has decades of experience performing at weddings all over the planet! We are ready to provide you with the perfect soundtrack to enhance every moment of your special day! From setting the mood for your "I do" moment, to creating a swinging vibe for cocktail hour, to providing some sultry sounds for dinner which lead right into an unforgettable all night dance party! Pop Nouveau will be there every step of the way to make planning your wedding day a breeze. We have many options available for every size venue and every budget.
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Palihotel San Diego
Palihotel San Diego
San Diego
A charming, coastal-inspired urban lodge in the heart of the Gaslamp Quarter Palisociety reimagines the historic Hotel St. James, originally built in 1912, into Palihotel San Diego, a vibrant and bustling mainstay located in the heart of San Diego’s Gaslamp Quarter. Featuring 122 guest rooms, Palihotel San Diego brings a youthful, design-centric offering to San Diego’s hotel landscape, showcasing a preppy, nautical-inspired charm, a new restaurant, and a guest-exclusive roof deck offering drinks, light bites, and the best views of the city. Palihotel San Diego features Saint James French Diner, a restaurant and bar that blends the utilitarian nature of an American diner with the subtle elegance of French bistro cuisine. Serving breakfast, lunch, dinner, and weekend brunch, the menu is hearty and simple, yet refined by nature, paying homage to roadside food halls in Southern France. It’s shared mussels and a beer in the afternoon and it’s a burger and two martinis at night. It’s sensible, unpretentious, and totally chic. Warm, charming, and jovial, this historic hotel and its dining spaces are ideal for intimate soirées, post-convention cocktail hours, private dining, and more. We look forward to welcoming you!
Restaurant/Bar
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LiveTen Media
LiveTen Media
Multi-city
LiveTen Media Services provides highly experienced professional AV labor Crew & audiovisual experts. Our Team Members come from a variety of industry backgrounds and audio-visual production. Each of our team members has a strong work ethic to ensure we make your event, trade, or conference is a work of art.
Logistics/Decor
Preferred staff
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Gary the Mentalist
Gary the Mentalist
Multi-city
Educational and entertaining keynote that blends cybersecurity with mentalism. Gary S. Chan is a performing mentalist known for blending keen insight, psychology, and a touch of mystery into unforgettable experiences for his audiences. Gary's presentation explores the intersection of deception, intuition, and the human mind. Whether in intimate gatherings or larger venues, his style emphasizes connection, wonder, and the deeper mysteries behind what it means to think and believe. Testimonials: • “Gary performed as a keynote for a conference I help organize and he was awesome! The audience loved him and his presentation was wonderful. He was also really easy to work with and an amazing professional.” – Alex W. • “In addition to his phenomenal stage performance, Gary was great to work with behind the scenes as we discussed the finer details around planning the event. His show is well-designed and planned to perfection, and he comes ready with everything needed to deliver a high-value performance.” - Jodi S. • “Gary was a keynote speaker at the annual Gateway to Innovation conference in St. Louis. Gary was very easy to work with prior to the conference. He was very responsive on all communication and questions. Gary delivered a great keynote with mind-boggling exercises that engaged the entire audience of 1,500 attendees. The audience participation, exercises, and messaging all worked very well together in delivering an awesome presentation.” - David K. • “Gary recently performed a mentalist act at our company meeting with over 500 people in attendance and had everyone laughing and at the edge of their seat! Fabulous 5 star performance, very creative, highly recommended!” – Jamie B. Speech Summary: Another day, another phish. With the advancement of research in psychological behavior and tools like ChatGPT, it is increasingly difficult for organizations to protect themselves from their weakest link — their employees. What happens when one moves beyond phishing emails to predictive analytics? Find out with acclaimed mentalist Gary S. Chan, a mind-reader who will show you that it's possible to predict human behavior under real-world conditions and influence people to "freely" make the choices you want. This is social engineering on a completely different level. This is . . . Extreme Social Engineering. https://gschan2000.com Learning Objectives: • Increased awareness and appreciation for the breadth and effectiveness of social engineering • Importance of being observant and skeptical Trailer (with audio): https://gschan2000.com/trailer Sample video: https://www.youtube.com/watch?v=XBKSgSyvubk Past reviews: https://www.google.com/maps/place/Gary+the+Mentalist/@38.6731679,-90.4346444,17z/data=!4m7!3m6!1s0x8adf5b5e31f7d53b:0x1abdd10387defa8e!8m2!3d38.6731679!4d-90.4346444!9m1!1b1 Bio: Gary S. Chan is a security mentalist, an intellectual who uses game theory and math to predict and influence people. As a highly sought after speaker, Gary’s unique approach blends cybersecurity with the magic of mentalism to help audiences around the world learn to be more observant of how criminals use predictable human behavior to exploit others for gain. Gary is trained in behavioral profiling, conflict management, negotiation, interrogation, and mediation. He is currently System VP and CISO at a large US-based healthcare system, has architected anti-fraud systems for state agencies, has led the information security teams for a large-cap technology company, and was an evaluator and mentor for cybersecurity start-ups as part of a venture capital fund. He served as President of the FBI St. Louis Citizens Academy Alumni Association and Technology Officer for the Greater St. Louis Association of Certified Fraud Examiners. He holds four security certifications and a degree in Electrical Engineering & Computer Science from MIT. Washington University article about Gary: https://commonreader.wustl.edu/how-to-become-a-mentalist/ Insured by Specialty Insurance Agency as a mentalist, emcee, and public speaker while in the US. Proof of insurance available.
Hired Entertainment
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Sunny Day Scoot
Sunny Day Scoot
Multi-city
Sunny Day Scoot is a one-of-a-kind, fully immersive, interactive experience featuring the best sightseeing tours and outdoor activities in Los Angeles. Guests drive cute cartoony scooter-cars while exploring LA in the most unique way possible. Our award winning tours and rides are fun for locals & visitors alike. This is the coolest thing to do in LA! Guests sit side by side and can take turns driving the fun mini scooter-cars that we call Scoots! See famous landmarks like The Hollywood Sign, Griffith Observatory, LA Zoo, Warner Bros Studios, & much more! Choose from a variety of guided Los Angeles sightseeing tours & rides. Plan your adventure with us today! Sunny Day Scoot Awards: Tour Operator of the Year 2024 by Corporate Live Wire Innovation & Excellence Awards. Best Interactive Outdoor Activity Provider in California 2021-2024 by New World Report. Best Outdoor Travel & Tourism Company Southern California 2022-2024 by New World Report. Best Immersive Outdoor Activity Provider Los Angeles 2023-2024 by New World Report. Best Tours & Outdoor Activities Provider in California 2019-2024 by Lux Life Magazine Travel & Tourism Awards. Customer Service Excellent Award 2019-2024 by Lux Life Magazine Travel & Tourism Awards. Most Innovative Tours and Activities 2024 by Lux Life Magazine Hospitality Awards. Travel & Hospitality Nominee 2024 by THA Travel and Hospitality Awards Best Local Tours in LA 2017-2023 by Expertise. Sunny Day Scoot Featured: Sunny Day Scoot has been featured in LA Travel Magazine, VoyageLA, Los Angeles Times, Discover Los Angeles, and the Los Angeles Concierge Association. We were named one of the most unique ways to experience Los Angeles on the TV Show ABC7's Eye on LA. LA Unscripted KTLA channel 5 also featured us as a "Must-Do" outdoor activity in LA for the past four years. We are a top recommendation through Yelp, Tripadvisor, and Singapore airlines as well as many YouTube Travel Channels and major platforms catering to visitors from Asia and Australia. Important Things To Know: Due to the custom nature of the vehicles: Weight limit is 250 pounds per person, weight limit for 2 people in the same vehicle is 400 pounds (no exceptions). No prior experience is needed. Guests will receive training operating the mini-car and driving rules for the road. Each vehicle seats 2 people. All drivers must be 21 or over with a valid drivers license (international drivers license accepted). All passengers must be 6 years or older. If both people are 21 with a valid drivers license they can switch driving anytime. Maximum height is 6’3” when riding with a passenger. Price per reservation is for 2 people in the same vehicle. We will provide helmets.
Activity
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Fogo de Chao – Thousand Oaks
Fogo de Chao – Thousand Oaks
Thousand Oaks
THE CULINARY ART of CHURRASCO ® For more than 40 years, we have brought the FIRE to create memorable experiences and an innovative menu centered around the culinary art of Churrasco: fire-roasted proteins, expertly butchered and grilled over an open flame. THE MARKET TABLE A Culinary Experience Inspired by the grand kitchen tables on the farms of Southern Brazil, where family and friends gather to share the finest from their fresh harvests. We bring you seasonal salads and irresistibly fresh superfoods featuring naturally gluten-free, paleo, vegan selections, and more. Bar Fogo A LAIDBACK APPROACH TO THE FOGO EXPERIENCE Enjoy all the flavors of Brazil in a more casual atmosphere. Unwind with friends over craft cocktails and carefully selected wines, or share Brazilian-inspired appetizers and small plates. The Tradition The Story Behind the Flavors Fogo de Chão Brazilian Steak House Our story began in the mountainous countryside of Rio Grande do Sul in Southern Brazil. It is the lessons our founding brothers learned on their family farms that gave them the ambition to share their rich culinary heritage with the rest of the world.
Catering
Restaurant/Bar
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305 Transportation
305 Transportation
Multi-city
Impeccable Luxury Ground Transportation 305 Transportation, with corporate offices in Miami, Fla., combines over 15 years of experience providing the highest level of corporate sedan, executive limousine, van and coach services in more than 500 destinations worldwide. With just one call, impeccable service, expertise and knowledge of the transportation industry are delivered to you allowing you to experience elite ground transportation services for all your travel needs. Unique in our approach, 305 Transportation offers flexible, reliable and convenient local, national and international travel solutions and transportation options for secure, comfortable, and reliable service, both in the air and on the ground. Executive Travelers, Corporate Travelers, Event Planners, Travel Agents and Leisure Travelers all look to the leader in global transportation services for their chauffeured transportation needs. 305 Transportation is driven to provide consistently superior service that will exceed your every expectation. By always going the extra mile and delivering exceptional attention to detail 305 Transportation ensures that you travel safely, comfortably and confidently.
Transportation
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Joshua's Limousine Service
Joshua's Limousine Service
Multi-city
Since 1995, Joshua’s Worldwide has transformed transportation through uncompromising attention to detail. Founded by Gary and Belinda McKeon with just six vehicles, we’ve grown into a premier transportation service with a fleet of 35+ vehicles and over 50 dedicated team members. Our commitment goes beyond transportation – we provide an experience. From casino shuttles to corporate events, weddings to leisure tours, we deliver first-class service with: 24/7 live customer support Rigorous chauffeur training and background checks GPS tracking and flight monitoring Impeccable safety standards Partnerships with world-class organizations We don’t just move you from point A to point B – the team at Joshua’s Worldwide creates memorable journeys tailored to your needs. Whether you’re traveling for business or pleasure, Joshua’s Worldwide ensures your transportation is comfortable, safe, and exceptional.
Transportation
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Additional Information

Additional details

Getting Here Getting to SLO CAL has never been easier! With nine direct flight routes into San Luis Obispo County Regional Airport (SBP), plus just a three-hour drive from San Francisco or Los Angeles and only two hours from the Central Valley, traveling here is simple, convenient, and stress-free. By Plane SBP offers direct service from Dallas/Fort Worth, Denver, Phoenix, Portland, Los Angeles, San Diego, San Francisco, Seattle, and seasonal service from Las Vegas. Airlines serving SBP include United Airlines, American Airlines, and Alaska Airlines, making it easy to coordinate group travel from major hub cities. For VIPs or executive groups, private charter jet service is available through ACI Jet, with facilities in both San Luis Obispo and Paso Robles. Ground transportation options at SBP include rental cars, taxis, Uber/Lyft, and shuttle services, providing smooth transfers to hotels, venues, and off-site events. By Car SLO CAL is centrally located on California’s Central Coast, approximately a 3 hour drive from Los Angeles and San Fransisco or a 2 hour drive from the Central Valley. SLO CAL by the numbers: - 80 Mi/129 Km of Coastline - 220+ Hotels, Resorts and Inns - 80+ Unique B&Bs - 2,000 Vacation Rentals - Over 300+ Wineries, Breweries and Distilleries - An average of 315 Days of Sunshine - Golf Courses - Wellness experiences

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Visit SLO CAL Frequently Asked Questions

Explore frequently asked questions from the Visit SLO CAL regarding Health and Safety, Sustainability, and Diversity and Inclusion

Sustainable Practices

Please provide comments or a link to any publicly communicated Visit SLO CAL's sustainability or social impact goals/strategy.
No response.
Does Visit SLO CAL have a strategy that focuses on the elimination and diversion of waste (i.e. plastics, papers, cardboard, etc.)? If yes, please elaborate on your strategy of elimination and diversion of waste.
No response.

Diversity and Inclusion

For US hotels only, is Visit SLO CAL and/or parent company certified as a 51% diverse owned business enterprise (BE)? If yes, please indicate which one of the following you are certified as:
No response.
If applicable, could you please provide a link to Visit SLO CAL's public report on their commitments and initiatives related to diversity, equity, and inclusion?
No response.

Health and Safety

Were practices at Visit SLO CAL developed based on health service recommendations from public governmental entities or private organizations? If Yes, please list which organizations were used to develop these practices.
No response.
Does Visit SLO CAL clean and sanitize public areas and publicly accessible facilities (i.e. meeting rooms, restaurants, elevator banks, etc.)? If yes, describe any new measures that are taken.
No response.
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