Traverse City Tourism

Convention center
Guest Rooms4,500
Guest rooms at 1 hotel585 guest rooms
Special event venues22
Average room rate
Daily food cost
Occupancy rate
Tax rate11%

Traverse City Tourism


Why Choose Our Destination?

Come to meet...Leave Inspired! Ranked by as the number one “foodie town” in America, by as America’s second most charming small town, by USA Today in the top 10 places to enjoy local wines and our spectacular Sleeping Bear Dunes National Lake Shore was named by ABC’s Good Morning America as “The most beautiful place in America." Whether you’re planning an intimate gathering, a board retreat or a convention, Traverse City has a wide array of facilities to meet your needs - from retreat lodges to vineyard chateaux or beach front properties to full service golf resorts. Traverse City is located on the beautiful Grand Traverse Bay in Michigan’s northwestern Lower Peninsula and is a popular resort community in a dramatic four-season environment. Breathtaking natural beauty, small-town charm seasoned with sophistication, championship golf with designers like Nicklaus, Palmer, Player and Weiskopf, a walkable historic shopping district and scenic port towns and over 30 local wineries all create a unique destination. Traverse City is within a day’s drive of major Midwestern cities and serviced by American, Delta, United and Continental with direct service from major hubs such as Detroit, Chicago and Minneapolis and seasonal direct service from New York. Traverse City’s Cherry Capital Airport (TVC) presents a genuine Northern Michigan welcome and is just minutes away from the majority of the destinations, hotels and resort facilities. The charm and beauty of Traverse City will capture your attention, our hospitality will warm your heart and the praise you’ll receive from your attendees will confirm you made the right choice.

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Distance from airport

  • Cherry Capital Airport

    3.22 km from city center


Local Attractions

Winter Recreation

Traverse City is a true four-season destination offering a wide variety of outdoor recreation opportunities year-round. Enjoy True North in Traverse City throughout every season.

Downtown Traverse City

Traverse City's walkable downtown district offers a unique collection of boutiques, galleries, cafés, restaurants and pubs -- all within a block from the beautiful beaches of West Grand Traverse Bay.


The Traverse City area offers hundreds of miles of shoreline along the pristine waters of Lake Michigan with endless miles of sugar-sand beaches and freah crystal-clear water.

Michigan's Golf Coast - Traverse City

Recognized by Golf Digest as one of the top golf destinations in the world Traverse City is known as Michigan's Golf Coast. Our glacial-carved terrain with its rolling hills and valleys provided an excellent canvas for designers like Nicklaus, Palmer, Player and Weiskopf to create remarkable championship courses. Each one has an assortment of tee boxes for everyone from low handicappers to recreational golfers.

Sleeping Bear Dunes National Lakeshore

Sleeping Bear Dunes National Lakeshore offers magnificent views over sweeping vistas of Lake Michigan from atop 400 foot high sugar-sand dunes, miles of perfect freshwater beaches, forested wilderness islands, hiking trails and a series of preserved historic farmsteads. The glistening waters of Lake Michigan make a stunning backdrop for the dunes and forests, while abundant wildlife and a diverse ecosystem thrill the nature lover.
9922 Front Street
Empire, MI, US 49630

Traverse City area wine trails

The Traverse City area’s maritime micro-climate provides an excellent wine growing region. With two wine trails and new wineries opening daily our wine region continues to expand and provides popular attractions and activities for conference attendees. Our wineries are located on two beautiful peninsulas extending north from Traverse City - the Leelanau Peninsula and the Old Mission Peninsula. Both wine trails offer a diversity of wineries and tasting rooms all featuring Chardonnays, Rieslings and Pinot Noirs.

Tall Ship Manitou

The Tall Ship Manitou is a replica of an 1800’s “coasting” cargo schooner, similar to those that sailed the Great Lakes and the Atlantic Ocean. Specifically designed for passenger service, her hull was constructed in Portsmouth, New Hampshire in 1983 and finished by Vermont carpenters on Lake Champlain. With a 62 passenger capacity, there is plenty of space for sitting and moving around the decks while under sail. Her overall length of 114 feet, beam of 21 feet, and displacement of nearly 100 tons ensures a comfortable, relaxing motion, soothing to both landlubbers and “old salts” alike.
13390 S.W. Bay Shore Dr.
Traverse City, MI 49684

Grand Traverse Lighthouse & Museum

Historical landmark
One of the oldest lighthouses on the lakes, the Grand Traverse Lighthouse at the tip of the Leelanau Peninsula has guided ships through the northern entrance to the Manitou Passage for 150 years. Located nine miles north of Northport in the Leelanau State Park, the lighthouse was home to generations of keepers and their families. Extensive exhibits chronicle their lives and the experiences of those who sailed the lakes. A gift shop is housed in a separate building, and picnic facilities are available.
15550 N. Lighthouse Road
Northport, MI, US 49670



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