Iron Lab Events

We’re an experiential events agency that partners with teams to create experiences that make brands easy to love and hard to forget. Most companies already know what makes them easy to love; we help teams design moments that truly stick backed by our trademarked neuroscience tool, Nistinct.

Our American Guest family builds generations of experience into every travel program. Since 2002, our mission has been to capture the imagination of your corporate guests with tailored incentives, events, meetings, and VIP travel experiences throughout the USA and beyond. From initial contact, through planning, sourcing, contracting, and on-site management, we treat your project as if we were the client. Our personal network of global suppliers helps us bring your vision to life. With genuine passion, an international team, and American hospitality, we deliver our promise: your business matters.

Gather Voices makes it simple, fast, and affordable to co-create the videos you need for every event. With Gather Voices, you can increase event attendance, gather 10x more video on site, and drive year-round engagement. We offer solutions for pre-event promotional video, during event video capture, and post event engagement using video created from your event.

LMS Brandz is a full-service agency specializing in trade show merchandise and much more. From booth giveaways and branded apparel to executive gifting, displays, banners, signage, fulfillment, logistics, shipping, along with e-commerce solutions we handle it all. While there are many promotional companies to choose from, our 20+ years of industry experience and commitment to exceptional customer service set us apart. We deliver smart, reliable solutions designed to make the end-user experience seamless from start to finish. We are also a certified WOSB.

Since opening in 1991, Kinzie Chophouse has remained a cornerstone of Chicago dining. Rooted in the energy of River North, Kinzie pairs the traditions of a classic Chicago steakhouse with the warmth of Mediterranean hospitality–woven into everything from the welcome at the door to the menu itself. On the plate, Kinzie showcases both wet- and dry-aged prime cuts from longtime purveyor Meats by Linz, served alongside fresh seafood and timeless steakhouse sides. Complemented by tableside steak presentations and an award-winning wine program, Kinzie Chophouse is the kind of restaurant where regulars return and newcomers feel at home–a neighborhood steakhouse that is unmistakably Chicago.

Connection. Creativity. Chaos (the fun kind). Available all over the USA! Forget the icebreakers and trust falls. This is team building that cranks up the volume and gets your people actually connecting — not just collecting another tote bag. We take your team, hand them a mic (sometimes literally), and turn a room of colleagues into a full-blown rock choir. It’s equal parts live music, laughter, storytelling, and spine-tingling harmony — all tailored to your event. Here’s What You Get: • 🎸 Live Music that kicks like a drum solo at Wembley • 🎤 Storytelling that hits the heart (and the funny bone) • 🎶 3-Part Harmony Choir — no singing skills required, just good vibes • 🤘 Audience Improv — spontaneous, unforgettable, and never awkward • 📝 Custom Song Creation that ties your event together with a chorus your team will hum all the way home Perfect for: • 🚀 Launching big ideas • 🔋 Energizing the middle of a long agenda • 🎉 Ending on a high that actually gets remembered We’ve done this with 10 people. We’ve done it with 2,500. Either way, we bring the same stadium-worthy energy. We’re fronted by Grammy-nominated INXS frontman Ciaran Gribbin, backed by world-class musicians, and powered by pure rock ‘n roll spirit. This isn’t “team building.” It’s a shared experience that gives your people goosebumps, grins, and genuine connection. Ready to shake things up? Let’s talk. "Best Team Building I've ever booked. Ciaran and the band were great." Arrow Electronics "It was absolutely the best team event I have ever run or attended." Lamb Weston "I can honestly say that Rock 'n Roll Team Building is the best event experience I have ever seen at a conference." Jazz Pharmaceuticals

Beatrix is a neighborhood coffeehouse, restaurant, and meeting place in Chicago’s River North, Streeterville, Fulton Market, Loop, and Oak Brook neighborhoods. Our semi-private and private dining spaces are perfect for your next family-style brunch, business lunch, reception or dinner party. The menu features healthy meets delicious options, and is known for its iconic coffee and bakery counter, including signature cookies and in-house pastry favorites. The chef team takes pride in serving a menu that caters to all food preferences, including gluten-free, dairy free, vegetarian and vegan options.

THE BEST VIEWS IN CHICAGO Located at the far East end of Chicago’s Navy Pier, Offshore Rooftop offers unencumbered views of Lake Michigan and the city’s famed skyline not found anywhere else. Celebrated as the world’s largest rooftop (source: Guinness World Records), this stunning, multi-seasonal space also boasts a world-class kitchen and full-service bar.

Hard Rock Cafe Chicago Est. June 17, 1986 Hard Rock Cafe Chicago, marked by the giant iconic guitar that illuminates our parking lot, is located in the heart of the vibrant River North neighborhood, just blocks away from the Magnificent Mile. For more than 30 years, our cafe has been a one-of-a-kind dining, entertainment and shopping destination known worldwide for embracing funky styles and blending them with legendary food, beverages, live music and music history. Hard Rock International is the world’s largest curator of music memorabilia, and our cafe walls are lined with priceless pieces from musical legends like Billy Joel, Buddy Guy, Jimi Hendrix and Prince.

The Oakville Grill & Cellar Where Napa Valley meets Chicago’s Fulton Market District. Inspired by Northern California’s relaxed ambiance, The Oakville Grill & Cellar will transport you to wine country with fresh ingredients, warm hospitality, and the best wines of California. Featuring lunch, dinner and weekend brunch menus.