Cvent integrates event management and event marketing with state of the art email technology. Cvent empowers planners to treat events like marketing campaigns with its powerful email communication suite.

decrease-cost

Save costs by marketing via email

targeted-messages

Send targeted messages to different contact groups

Email Marketing for Events

  • Decrease event costs by saving on postage and printing
  • Customise event email marketing and templates to match your organisation's branding, and save them for future use
  • Schedule dates and times to send automated invitations, "save-the-date" reminders, confirmations and post-event "thank yous"
  • Secure a greater response rate by sending reminder emails that can repeat, to undecided invitees
  • Personalise communication with over 40 mail-merge fields, such as name, company, and event related fields to increase relevance to recipients
  • Pre-populate contact data in the registration form by placing "smart" links in your email campaigns
  • Track email open rates and undeliverable rates, plus "bounced back" emails will not clog your inbox
  • Test your event's marketing message effectiveness by sending different emails to targeted groups; modify subject lines, content and email "from" name to elicit the highest open rate
  • Craft rich and engaging emails with our easy-to-use HTML editor, or choose to send plain text emails
  • Ensure delivery of readable emails by sending in multi-part MIME - recipients will receive HTML or text versions dependent on their email settings
  • Encourage invitees to forward the invitation along to colleagues via our "Tell-a-Friend" option
  • Comply with the SPAM Act by providing a one-click opt-out option. Cvent ensures all email marketing efforts are within the law so you do not have to worry about it.
  • Score your email deliverability and potential risk of being caught in spam filters by using our email content analyser
  • Email registrants directly from any report (e.g. run the registrant report and email everyone regarding event update)
  • Place a link to related sites, such as a sponsor's page in your invites and follow-up emails