Dealing with Uncertainty
Berry Street’s Professional Learning & Development Team hosts conferences, training workshops, courses and webinars to provide learning opportunities for practitioners working with vulnerable children, young people and families across Australia. However, an unprecedented global health crisis put a wrench into their plans. With restrictions on travel and public gatherings, the team was forced to cancel all face-to-face learning. “We realised we had to pivot quickly to virtual so that we could continue to support the broader sector to improve outcomes for vulnerable children, young people and families. The chronic uncertainty of the pandemic made this more important now more than ever,” says Kelly McLeod, Senior Events Manager of Berry Street’s Professional Learning & Development Team.
The Berry Street team was a little daunted by the prospect of shifting their professional learning sessions to a new medium. They decided not to replicate their in-person trainings as is, but instead, offer a suitable digital alternative with revised duration and content that still provided practical outcomes for their audience.
Switching to Virtual
Berry Street has been using Cvent for 10 years to manage all their in-person events. In moving to virtual events, the team knew that it was important to continue to use the Cvent tools to ensure continuity of communications with its audience and to protect the integrity of its data. All they had to do was add a video conferencing tool to their tech stack. “We were already using Cvent for all our live events, and we’ve started using it for all our virtual events too. Cvent is now the single platform we use for all our events,” says McLeod.
The team used Cvent’s event management solution to manage the event registration, website creation and marketing of their new virtual sessions. They also took advantage of the post-event survey feature in the event management module, to keep track of how attendees were responding to their new virtual sessions.
The team took help from Cvent’s professional services team to build a mobile app for their virtual event. The app was mainly leveraged for keeping their virtual attendees informed and engaged. They also built a calendar of events in the app to notify attendees of all upcoming sessions.
To ensure their transition to virtual went smoothly, Berry Street also conducted strategy calls with Cvent’s Customer Success team and Account Managers to figure out the best go-forward plan and gain access to relevant resources. Says McLeod, “Berry Street has been working with Cvent for over 10 years. There has always been a genuine interest from Cvent to understand our business and our needs. This has been highlighted over the past few months as we have transitioned to the virtual world – the Cvent team has listened, supported and gone above and beyond to provide us with options to achieve our goals within our very limited budget!”