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SMM Matters Series

Technology enables SMM programs and provides meeting, travel and procurement departments with the tools necessary to achieve goals of risk mitigation, cost savings, enterprise wide visibility, and business process automation. In order to achieve these goals, you need an intuitive solution that will be adopted across all divisions.

Cvent simplifies major meeting processes, including meeting planning, budgeting, sourcing, and attendee management, and captures the data necessary for detailed analytics on meeting activities and spend across the enterprise. Learn more about Cvent's approach to meetings management in our "SMM Matters" series:


At Cvent, we take a highly personalized, consultative approach to implementation with every client. Find out what implementation challenges you're likely to face, how Cvent's SMM implementation solution is unique, and why 95% of our clients are "very satisfied" with our implementations. Download PDF

Budgeting & Tracking Meeting Spend

Tracking meeting spend has long been one of the most difficult and dreaded aspects of managing a meetings program. See how Cvent's SMM solution introduces time-saving automation and customization to make the process as easy as possible. Download PDF

Comprehensive HCP Compliance

Federal, state and corporate regulations require life sciences companies to track healthcare provider (HCP) spend – a daunting task. Our solution is highly configurable, able to generate the necessary summary-level reports despite the fact that HCP data is often housed in multiple silos. Download PDF

Strategic Sourcing

Meeting planners and procurement don't always see eye-to-eye on venue selection; it's a battle of creativity and intangibles versus the need to cut spend. Cvent's strategic sourcing approach gives procurement the ability to implement guidelines and standard procedures without sacrificing the planner's creative control. Download PDF

Attendee Management

Sometimes the real meetings management challenge begins when attendees enter into the process. Learn how Cvent lets you integrate user-friendly, feature-rich attendee management into your Strategic Meetings Management Program. Download PDF

Product Adoption

You can have the best technology and the most well-thought-out set of meetings policies in the world, but if your planners don't use it your Strategic Meetings Management Program will fail. We work with clients to develop and implement an organization-wide adoption strategy.
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SMM Reporting & Data Analysis

Accurate reporting is key to proving the success of any Strategic Meetings Management Program. With configurable dashboards and custom reports, Cvent puts meetings data at your fingertips. Download PDF

Going Global

Meetings management is more global than ever before; companies are organizing events in multiple countries, with different languages and currencies. Cvent's solution was designed to be flexible enough to handle these challenges and more. Download PDF

SMM Matters Series

The above topics are all available in one book for complete look at Cvent’s end-to-end meetings management technology best practice advice. Download PDF