Eight Questions to Ask Your Event Marketing Technology Partner

Event marketing strategy is all about using events as part of the marketing mix to drive business goals. But how does one create an effective event marketing strategy?

To answer that question, we partnered with Wiley to create the Event Marketing Strategy for Dummies guide. This eBook shows you how to create a cohesive plan for your events program that helps increase leads to sales, drive revenue, and do a lot more. It also gives out tips & tricks on selecting the right event marketing technology for your organisation.

Check out our infographic below — which we have created based on insights from the eBook — to discover which questions you need to ask and what considerations you need to make when evaluating potential event marketing technology solutions for your events program.