- Audience & Objectives
- Designing the Attendee Experience
- Technology – Magic or Tragic?
- Activation & Measurement
Audience & Objectives
The virtual or hybrid attendee may often be quite different than an in-person attendee. With a mix of audience motivations and differing expectations, how do we plan an event that hits the mark?
Part 1 explores a strategy framework to clarify the Audience & Objectives to ensure we’re on target.
Designing the Attendee Experience
Attendee experience is an essential factor for a successful event. It’s not about frills and gimmicks, it’s about blending the right balance of engagement and interaction that supports objectives.
Part 2 explores a strategy framework to define and design an Attendee Experience that engages the audience while keeping the focus on results.
Technology – Magic or Tragic?
Technology can create magic or can be tragic! Technology is the enabler of a virtual or hybrid experience, but many organisations focus too heavily on technology and not enough on the audience and the experience.
Part 3 explores a strategy framework to define technology requirements and explores the range of capabilities available in the market today
Activation & Measurement
Like all events, Virtual and Hybrid events are an opportunity to drive organisational objectives forward. However, post-event activation and measuring performance presents some unique challenges.
Part 4 explores a strategy framework for post-event activation, as well as the ways that measurement is both the same as, but also very different from live events.
Meet the Speakers
Brad Gillespie, VP of Enterprise Solutions at Cvent, hosts the series and is joined by Cvent customers and team members to share stories of how they have used this exercise to build and enhance their holistic events strategy.
Vice President, GM of Enterprise Solutions Group at Cvent
Head of Experiential Events at Morningstar
Vice President, Global Head of Events at Forrester
Vice President of Product Management at Cvent