Cvent Urges MICE Industry to Embrace the Opportunities of GDPR
Cvent CMO Patrick Smith explains how GDPR can help event professionals strengthen relationships with their audience
Frankfurt, Germany – May 17, 2018 – Recent research conducted by Cvent Inc., a market leader in meetings, events, and hospitality technology, shows that two-thirds of event professionals across Europe and the United States are unsure how the General Data Protection Regulations (GDPR) can help strengthen their relationships with their audience. The results stem from research Cvent conducted in April 2018 with input from nearly 3,000 event professionals.
According to Patrick Smith, Chief Marketing Officer at Cvent, the regulations, which will begin being enforced on 25th May, can offer an opportunity for meeting and event professionals to build deeper relationships with their attendees through trust and transparency.
“There is a lot of information out there on how GDPR will impact the MICE industry, and the sense of urgency around the new law is understandable. However, the underlying sentiment among many is one of fear and negativity, when in reality, GDPR can be embraced as an opportunity,” said Smith. “The spirit of GDPR is to put the security and privacy of personal data at the forefront and for organisations to develop trust and transparency in their relationships with their customers. For Cvent, this is part of our DNA and how we operate. We are helping our customers understand and are providing solutions to help them comply. We urge the industry to embrace the opportunity that lies in front of them.”
With more than 25,000 customers and 300,000 users worldwide, Cvent has a team of more than 25 information security specialists dedicated to safeguarding their customers' information and company resources, and its Privacy Shield certification was added to the U.S. Department of Commerce list in October 2017. Cvent has been a trusted voice in leading the GDPR conversation – both with their customers and within the MICE marketplace – offering a range of educational assets to help drive GDPR understanding and compliance. For full details of Cvent's GDPR webinars, resources and other future events visit: www.cvent.com/GDPR
About Cvent
Cvent is a leading meetings, events, and hospitality technology provider with 4,800+ employees and ~22,000 customers worldwide as of December 31, 2023. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the event management lifecycle and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit Cvent.com.