Behind the Scenes: Taking Cvent CONNECT Europe Virtual

After seeing phenomenal growth for the in-person event in its first three years, we threw out the Cvent CONNECT Europe playbook and became a completely virtual event in 2020. Taking our industry conference online meant re-thinking the strategy, the experience, the technology, and even the team. We re-thought our goals and KPIs, re-imagined the delegate experience, and introduced new technologies to drive engagement and value. At this session, designed for event organisers and marketers, we’ll take you behind the scenes, exploring the key strategic and execution lessons learned as we re-built Cvent CONNECT Europe from the ground up.

Cvent CONNECT Europe Virtual

Audience: Marketing Professional (Non-Hospitality), Event Professional, Hospitality Professional
Track: Virtual Events



Karla Pearce
Senior Marketing Manager, Europe

Paulina Curto | CCEV Speaker | Cvent Connect

Paulina Curto
Senior Manager, Meetings & Events

Serena Cossu | CCEV Speaker | Cvent Connect

Serena Cossu
Manager, Meetings & Events

Felicia Asiedu | CCEV Speaker | Cvent Connect

Felicia Asiedu
Manager, Event Cloud Marketing, Europe

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