Improving Lead Performance and Conversion: The Event Opportunity

Designed for operationally and revenue minded Marketers, this session explores how to programmatically capture event activity, create actionable engagement scores, and integrate these insights for better marketing funnel performance.Your in-person, virtual and hybrid events generate thousands of valuable touchpoints, giving you powerful insight into delegate interests and preferences.  Every appointment held, booth visited, session attended or survey completed paints a clearer picture of your customers and prospects.  Systematically capturing this event activity data, and combining it with your existing customer and prospect profiles, allows you to build smarter follow up plans, accelerating your leads through the funnel faster.

Cvent CONNECT Europe Virtual

Audience: Marketing Professional (Non-Hospitality), Event Professional
Track: Event Marketing & Strategy


ccv speaker Myllisa Patterson

Myllisa Patterson - Speaker(s)
Senior Director, Demand Generation

Nicola Kelly | CCEV Speaker | Cvent Connect

Nicola Kelly - Speaker(s)
Customer Marketing Lead, Europe

Watch the Cvent CONNECT Europe session