A Marketer's Guide to Getting Maximum Impact from Live Events

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Events offer opportunities you may be missing.

A marketer Guide Ebook

On average, 24%-40% of marketing programme budgets are spent on live events. If utilised properly, events can be the most impactful piece of your marketing programme.

From attendee interactions, to data analytics, to sponsorship and feedback; every aspect of a live event can be leveraged successfully to drive brand awareness, create new leads, and accelerate opportunities.

With so many moving parts, there is a chance that your marketing programme isn’t taking full advantage of live events. Even with the best intentions, without the right tools and systems in place to allow marketers to capture, measure, and act on event interactions, event success will be harder to achieve.

The perception around live events needs to change – it’s time to maximise their impact.

For too many marketers, live events and the insights they deliver remain disconnected from the rest of their marketing activities. These events won’t make an impact if the right tools and systems aren’t in place to allow marketers to capture and act on event interactions.

In this eBook, we’ll show you, step-by-step, the many ways you can:

  • Maximise the impact of your events
  • Utilise event technology to gather and analyse data
  • Set the foundation for an events programme that feeds the sales funnel
  • Create an events programme that drives revenue year-after-year