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Safer Meetings: The Guide to MICE Recovery for Hotels and Venues

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After a year of COVID-19, are meetings and events actually on the road to recovery? Perhaps. And while time (and vaccines) will help bring clarity to when the recovery begins, how it happens is already definite: Suppliers need to embrace technology solutions to make safer meetings possible.  

Safer Meetings: The Guide to MICE Recovery for Hotels and Venues helps lead the way. It’s a starting point for hotel and venue professionals that shows why this adoption is critically important – and what suppliers should prioritise, including: 

  • Adjusting communication to prioritise a safer approach to event planning. 

  • Shifting the marketing and sales focus to safety as a priority.

  • Leveraging technology to adjust the in-person event experience.  

  • Adopting hybrid events for safety and attendee peace of mind.

Complete with interviews, case studies, and planner perspectives, this resource serves as a useful guide for how hotels and venues should apply safer technology to their meetings and events recovery strategy.