Orange Business Services
Orange Business Services (OBS) wanted to provide their delegates with an enhanced digital attendee experience, with the Cvent platform they were able to provide just that.
As a leading global technology integrator, OBS launched the Orange Business Summit in 2018 to showcase their existing solutions portfolio and unveil their strategy for the future of the French and wider European market. The goal for the event, targeted towards high-end and mid-market clients, was to ensure OBS positioned themselves as forward-thinking market leaders demonstrating their latest innovations face-to-face, yielding high impact attendee experiences. Along with the Business Summit, OBS runs Hello!World - a two-day immersive annual event which brings together the people, skills, technology and organisations that support the delivery of successful, new, digital transformations.
Director of Event Management Severine Belhomme, is responsibly for ensuring the right methodology is in place to deliver the best experience for attendees before, during and after each event, operating a smooth process behind the scenes. Previously, Severine and her team had utilised several tools but found the event management process both costly and time-consuming. “We had too many suppliers and had to ask each of them to personalise their platform to suit our needs, which was costly. As Hello!World grew and we were planning towards the Orange Business Summit, our requirements were evolving, and we couldn’t keep updating each platform.”
The team also found the use of several disjointed platforms led to a lack of the functional capabilities needed for data collection and analysis, which meant OBS did not have the feedback and insights they required to analyse attendee behaviour and to follow up on qualified leads. It became difficult to ascertain which areas of the event were working and which needed improvement.